Waxing UnLyrical

MAY 13, 2019

2018 SBA reports show there are 30.2 Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. One of the reasons for this is brand deafness.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Bill Hartzer

FEBRUARY 8, 2010

This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. Many of the answers have been released in a new report called The General Sentiment Media Value Report™. APPLE $293,237,918.

News 109

News Report Social Media Reputation 109

Sprout Social

APRIL 4, 2023

But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy. Table of Contents What is a brand advocate?

Brands 125

Brands ROI Authentication UGC 125

Convince & Convert

DECEMBER 7, 2015

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. Cleaning Company: “Double tap if you hate cleaning on the weekends.” Brilliant right?!

Communities 60

Communities Instagram Hashtag Engagement 60

Buffer Social

OCTOBER 9, 2023

Agencies Rethink Meta's Platforms Digiday reports a decline in agency investments in Meta due to diminishing returns. Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. ByteDance Financial Performance ByteDance, TikTok's parent company, reports Q1 2023 profit of $6.8

News 72

News Social Media Marketing Facebook 72

Sprout Social

APRIL 22, 2021

However, this statistic doesn’t include users that are based in China, the home country of TikTok’s parent company ByteDance. TikTok was the number 1 downloaded app in the Apple app store and in fourth place on the Google Play store. 17% of those installs came from China and 10% came from the United States.

Marketing 140

Marketing Statistics Platform Influencer 140

Hootsuite

AUGUST 30, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Show real support for your 2SLGBTQIA+ customers and the community by consistently donating proceeds to charity or taking other meaningful actions. General Gen Z stats. Gen Z is 20.67% of the U.S.

Statistics 102

Statistics Marketing HootSuite Study 102

Direct Marketing Observations

APRIL 26, 2010

The majority of companies today are not set up to handle this new consumer. Decades of closed systems and legally approved content are getting in the way of companies trying to interact with the consumer. Even though consumers are changing their behaviors by the second, companies can not move that quickly.

Social Media 173

Social Media Radian6 Apple Marketing 173

Sprout Social

OCTOBER 4, 2018

In this week’s chat we turn to you, our #SproutChat community, to explore some best practices for managing a social emergency transparently, how to take precautions, and how to restore order after a crisis. Can it go beyond monthly wrap-up reports and help your social strategy? What role does data play in your social strategy?

Upcoming 73

Upcoming Yahoo Apple Eventful 73

Convince & Convert

DECEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Last week, we focused on one of the largest American-based international alcohol companies: Beam Global. This week, Kevin Hunt brings us the behind-the-scenes for one of the largest American-based international food companies: General Mills.

How To 123

How To Apple Hotels Case Study 123

Convince & Convert

OCTOBER 30, 2011

I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. The reality is that YOU need to determine what’s right for YOUR COMPANY. Social Timing Insights.

Facebook 156

Facebook Statistics B2B Apple 156

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. LinkedIn found the employees of a company tend to have 10 times more followers than the company itself. Employees get something out of advocacy too.

Social Media 111

Social Media Guidelines HootSuite How To 111

Social Media Strategery

JANUARY 5, 2012

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Before my own company's Intranet won any awards , we had people talking about how they enjoy skinny dipping on their profile. It doesn't work like that.

Collaboration 139

Collaboration Wiki Yammer Policies 139

Buffer Social

DECEMBER 5, 2023

Repurpose your newly-created or old content only for the channels you’re already active on or the channels you’re trying to build a community on. 1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-form content to another long-form content. The best part?

Content 108

Content Newsletter Remix Instagram 108

The Realtime Report

JULY 27, 2012

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. In fact, Twitter is already reported to be in talks with Hollywood to launch several original video series on Twitter , one as early as this fall.

API 180

API Eventful Aggregator Twitter 180

Janet Fouts

FEBRUARY 27, 2013

The company earned an incredible amount of media coverage which put the company on the map. Objections from a publicly traded company. Critics will say a public company could never engage in this manner or face the wrath of investors or regulatory authorities. Armed with $9.8 Not especially. Social CEOs drive results.

Social Media 142

Social Media Survey Loyalty Apple 142

Ignite Social Media

MARCH 23, 2020

In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. Communication and Entertainment Apps Are Dominating. A quick look at the Apple Appstore on Friday shows that apps for virtual meetings, news, entertainment and social are very popular.

CPM 175

CPM Social Media CPC Sample 175

Keyhole.co

MAY 29, 2023

The company did not need to develop a new food or beverage item. 4 Apple’s Shot on IPhone What is it about? Apple’s campaign was ingeniously simple. The photos that Apple clientele submitted were posted on billboards, shared on social media, and trending in every possible avenue the brand could think of.

Campaign 52

Campaign Social Media Hashtag Trends 52

Twist Image

MARCH 4, 2014

The app has become so formidable, that Facebook offered to buy them late last year for a reported $3 billion , which Snapchat turned down. communications. Turning down $3 billion dollars buys a lot of attention and street cred. Think about it: private pictures, videos, messages and more. That doesn''t sound very social, does it?

Social Media 105

Social Media Apple Mobile Social Networking 105

Buffer Social

JANUARY 21, 2019

If you have a lot of testimonials it might feel like everyone loves your product, company, or business. One really good example of a company leveraging this was Apple. And it might take a bit of work but you can also create your own community and in-group if that’s a good fit for your social media marketing!

Influencer 108

Influencer Groups Groups Social Media 108

Twist Image

AUGUST 28, 2014

In the past half-decade, massive online communities have been created for people who like to sit back and simply watch others play and comment on their games. And Twitch is the eight-hundred pound gorilla of the video game watching and streaming community. These big businesses need to report big numbers to Wall Street.

Retail 83

Retail Apple Buy YouTube 83

Hootsuite

APRIL 6, 2023

Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. TechCrunch reported twttr’s first users were sending breaking life updates like: “Cleaning my apartment” and “Hungry.” (My, It was so popular that Apple awarded the app the iOS app of the year in 2015. and really set the tone for future tweets.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Idaconcpts

JULY 20, 2010

On July 2010, Bloomberg Businessweek reported that “Gen Y lacks confidence about making financial decisions&#. Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. million people say they like Apple iTunes on Facebook. Meanwhile 4.2 million followers.

Banking 153

Banking How To Marketing SMS 153

Hootsuite

AUGUST 11, 2022

Apple wins the consumer technology category. You don’t need to reach the level of these behemoths to benefit from brand awareness, but there’s a lot you can model in the way these companies have built their brands. Source: 2022 Edelman Trust Barometer Special Report: the New Cascade of Influence. Contribute to your community.

Brands 120

Brands HootSuite Film Instagram 120

Webbiquity SMM

MAY 3, 2011

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Diana Adams. adamsconsulting.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Buzz Marketing for Technology

JUNE 27, 2008

Gilbane Report. online communities. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 21 days of wiki adoption. advertising. Barack Obama. better meetings. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. collective action.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Hootsuite

OCTOBER 24, 2022

Use your local real estate board’s monthly or quarterly reports and create either a graphic post or, even better, a Reel or TikTok. Share photos or videos from your latest BBQ, pumpkin patch day, or other community event. Community involvement. WIN A PAIR OF APPLE AIRPOD PROS! View this post on Instagram. Work alone?

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Bill Hartzer

APRIL 27, 2010

Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? There are many psychological reasons customers brand themselves with tattoos of the companies they love: 1.

Brands 157

Brands Loyalty Badge Apple 157

Social Media Marketing

MARCH 29, 2013

Companies that succeed at winning the video arms race are those who bridge the gap between content that’s simply visually stimulating, and content that’s truly tailored to their fan base. We’ve highlighted several of the sharpest ways to engage prospects online with branded videos: 1. It’s your opportunity to differentiate and educate.

Engagement 167

Engagement Video Brands comScore 167

ProBlogger

FEBRUARY 8, 2012

You discover an issue with your site, or one of your community members emails you to tell you about it, and soon you start to see tweets about it too. It’s a lot like writing: when you’re reporting technical issues, you need to write for your audience. Here’s how I’d report it. But what do you do?

Issues 38

Issues Report Apple How To 38

Later

SEPTEMBER 12, 2019

Building a loyal fan base and community around your brand. In a recent report, AdWeek found that 85% of users say visual UGC is more influential in their decisions than brand-generated photos or videos. UGC Best Practices #5: Encourage UGC That Builds Community. Community Brief 26: Abstract Everything is up for interpretation.

UGC 60

UGC Content Instagram Hashtag 60

Buffer Social

MAY 8, 2019

Apple made CD’s redundant, and gave us 1,000 songs in our pocket. And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Great businesses see the future differently. But Ugly isn’t a plucky underdog.

Industry 74

Industry Meme Survey Authentication 74

Adam Sherk

OCTOBER 20, 2009

reports from its search page are not very complete or accurate (you get better data on URLs you’ve personally shortened in your history when signed into bit.ly). Of course the larger question is whether or not companies will use third-party services to distribute press releases via Twitter when they can do so for free on their own.

Press Release 145

Press Release Twitter URL RSS 145

Laurel Papworth

JUNE 9, 2023

“GPTs on GPTS” the report from OpenAI, OpenLabs Research and the University of Pennsylvania gives very interesting insight into the jobs that will impacted – hundreds of them – from 19% exposure to 100%. Roy Morgan report on underemployment (currently at 17.1%) is more comprehensive than ABS unemployment (3.4%).

Avatar 98

Avatar System Data Course 98

Later

DECEMBER 23, 2020

Social responsibility: 70% of Gen Zers try to purchase from companies they consider ethical. We’re 3x more likely than older generations to believe a company has a role in improving society,” adds Larry. If you’re a brand or business, why not tap into your network and create some sort of competition for your community to watch?

Social Media 120

Social Media Strategy Meme Instagram 120

Unmetric

SEPTEMBER 27, 2019

KFC launched a limited edition 5-in-1 meal box containing their juicy chicken meal along with a built-in power bank and USP cords that support both Android and Apple users. Community involvement and Target are like peas in a pod. Create your own report like this. This report was put together using Unmetric Analyze.

Brands 96

Brands Facebook Campaign Sports 96