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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care.

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Facebook's Need for Better Communication

Social Media Marketing

With Mark Zuckerberg being named the Time Person of the Year for 2010, you would think that there would be a little more thought that goes into the company's approach to privacy, major UI changes, and how those are communicated to the very people those changes affect. Image credit (top): Gordonblixt (Flickr). Image credit: inF!

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The Pros and Cons of Becoming a Thought Leader

Waxing UnLyrical

A thought leader could be an individual or even a company that is thought of as the go-to authority in their specialized field. The company is authentic in its storytelling, and John Mackey and senior management are front and center; they haven’t just delegated everything out to the marketing officer. Steve Jobs. Ring a bell?

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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

Companies that succeed at winning the video arms race are those who bridge the gap between content that’s simply visually stimulating, and content that’s truly tailored to their fan base. We’ve highlighted several of the sharpest ways to engage prospects online with branded videos: 1. It’s your opportunity to differentiate and educate.

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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Apple, on the other hand, values good design where creativity is required.

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Wanna Present Like Steve Jobs?

The Marketing Blog

Jump to Comments Enjoy this fantastic BNET video as Communications coach Carmine Gallo talks about the various techniques that Apple CEO Steve Jobs uses to captivate and inspire his audience. Terrific video on presentation structure and performance. and was amused to see the name of one of my blogger friends Dhaval.

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

you lend that content to and community to outlying networks.” (p p 24) The question then becomes is what’s the source of the content and community? Geoff Livingston: Usually, it’s the company. Monitoring to me is the practice of hearing that data intelligence formally and regularly as a company.