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The Billion Hour YouTube Rabbit Hole (And It's Growing)

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I don't know about you, but when someone send me a YouTube video to watch, I always have the best of intentions. I can't tell you how many late nights have been spent deep in the YouTube Rabbit Hole watching demos of tricks from magicians, watching bestselling authors give speeches at conferences that I never attended, seeing some obscure hair metal band from the 80s now touring state fairs in the US, and much more. and that's just on YouTube. apple. apple tv.

Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement.

Embrace The Shift Away From Stuff - Strategy Magazine Column

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In the blink of an eye, the downloading/stealing/wanting-singles-and-not-albums concerns have been completely obliterated because of services like Spotify , Apple Music and Tidal. Look no further than Netflix , or the fact that people now consume 1 billion hours of YouTube videos a day. The belief that we all grew up with - study hard, get a degree, get a job, get married, have kids, get a mortgage, buy a home (and a car and a big-screen TV) - is dwindling. apple.

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The Drug Of Content

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We're telling brands to make videos (post them on YouTube and Vimeo and they don't have to be only sixty seconds long!) You can condemn a company like Apple for not being all that social, but you can't deny that their brand and the products tell a wonderful story. Now, because the have the tools, channels and distribution platforms, real magic can happen (and you don't even need to buy ad space to let the world know). apple. youtube.

Earning Loyalty Points

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What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? Intuitively, we know that brands that build true trust and credibility are the brands who spend each and every waking moment ensuring that they are removing all of the friction that comes from their buying (and post-purchase) experience. And, it's not like the brands that get this right are not profitable (see: Apple ).

A Twitch In Time

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What, exactly, did Amazon buy? Twitch is live videos (think YouTube ) of people playing video games. Brands were never in any position to really buy the networks or the publishers. Amazon is building channels to push this content through (think about the movies, TV and music that you can stream or buy via Amazon). Step two: buy the network. Buying one new TV show, creating one new channel of distribution is not the same as buying the entire network.

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Counting Screens. Counting Dollars. Connecting Consumers.

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There is proof in this, if you look at the Google Glass program (regardless of how that eventually played out) or if you look at what's happening with the Apple Watch. Why should a consumer buy my dishwasher detergent over my competitors? How often do you see a television ad being run in a pre-roll on YouTube. With TrueView , YouTube allows you to skip an ad after a few seconds. apple. apple watch. youtube.

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Stories Die When There Is No Experience With It

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They publish Blog posts, they create videos on YouTube , they tweet and push people to "like" them on Facebook in hopes that something "viral" happens. Ultimately, it about how these people spread this one gem (or germ) through their networks and how that causes more people to buy from them. They're going to have to ask themselves if "likes" or views on YouTube really mean anything. youtube. Tags: apple.

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Your Content Is Kidding No One

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Because of this somewhat myopic strategy, they''re trapped trying to compare apples to aircrafts (we''re not even talking about oranges here). But, are they buying?!?!?! It could be an article that you read in a newspaper, something your heard on NPR , a blog post someone at work shared with you or even a video on YouTube. youtube. How is your content marketing strategy coming along? There''s a thorn in my side. It''s a content thorn. It''s ruining everything.

Are Your Customers Frozen? Let It Go!

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Think about it this way: if you buy one of my books, the author, the publisher, the publisher''s specific imprint, the book retailer and more are all fighting for you to connect to them. All of these brands want you to follow them on Twitter , like them on Facebook , subscribe to their YouTube channel and more. Last week, I spent some time in Silicon Valley (you can hear more about it right here: Adventures In Visiting Google, Facebook And Apple In Silicon Valley ). youtube.

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Key To Inbound Marketing: Buy an iPhone

Spin Sucks

Apple changed my life. Fast forward a few years later, and more than 40 Apple product purchases since, (I’ve owned virtually every make and model issued under the Apple brand, some a few times over). And Apple is still surrounding me, constantly.

Six Links Worthy Of Your Attention #68

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Does that mean News Corp will buy RIM and Yahoo and launch the Fox tablet? "Think Apple has changed society? (Or When our cable companies were going to become content producers, and telephone/Internet companies started buying television stations and newspapers? apple.

What TV Is And What Will Never Be

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You can plug in all of the Apple TV units that you want, and bump up the number of Netflix subscriptions too. These are the same celebrities that are being paid to tweet as auxiliary media to a TV buy from an agency (don''t think that isn''t happening). From Netflix models to the integration of YouTube , Hulu and beyond. Apple , Google, Twitter and others are looking to (or have already begun to) disrupt it. apple. apple tv. youtube.

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Google's Third Wave Of Innovation

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Is it normal that a search engine is buying up all of the robotics and drone companies? The acquisition of YouTube in 2006 is also significant in this first wave of Google''s innovation. As consumers move from desktops PCs and laptops to smartphone and tablets, Google has continued to innovate and own the mobile landscape, and this includes being hyper-competitive in relation to Apple and the staggering success of the iPhone and iPad. apple. youtube.

Social Media Users More Likely to Buy From Brands They Follow

Pamorama

The study, released on March 16th, showed that consumers were up to 67% more likely to recommend or buy products from a brand after following it on social networking sites. Social Media Users More Likely to Buy From Brands They Follow (pamorama.net) [.] Chiedete ad Apple).

Six Links Worthy Of Your Attention #122

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Amazon in talks to buy TI mobile chip arm: paper - Reuters. This sets up the battle of the next decade: Apple , that wants great content in order to sell devices; Amazon that wants great devices in order to sell content. apple. youtube.

Are Consumers Smart Enough For Smart TV?

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Personal story #2: I finally bought Apple TV. Last weekend, I installed Apple TV. As simple as Apple TV was to set-up in relation to installing Windows back in the day, it's still a multi-step process that forced me to incur many moments of frustration and hurdles. The fun of watching YouTube quickly wanes and getting movies, TV shows and more from iTunes or Netflix is an additional cost on top of the TV set, the DVR, the cable subscription and the home network installation.

Six Links Worthy Of Your Attention #53

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The First World Problems Rap - YouTube. Secrets From Apple's Genius Bar: Full Loyalty, No Negativity - Wall Street Journal. Every retailer now looks to Apple as the gold standard for what a retail experience should be. apple. apple genius bar. youtube.

Strategy Lessons: The Fire Book

Geoff Livingston

This is where Apple excels over its computing brethren. The King of Limbs announcement was marked by the release of the album’s first single, “ Lotus Flower &# on YouTube. Strategy 350 Apple Avis communications Domino Project marketing radiohead Seth Godin Southwest

The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. 260K+ YouTube subscribers. More than 100M views on YouTube.

The Problem With Time Spent

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Comparing apples to apples. For my dollar, I would argue that the Mitch Joel on Twitter is nothing like the Mitch Joel on Facebook who is nothing like the Mitch Joel on YouTube. media buying. youtube. How long do people engage with your media and content? This is the question that publishers must answer to media companies. The longer people spend with a media property, the better it is for the brand, right? Not always.

My Top 10 Gadgets of the Future That You can Buy in 2015

Stay N' Alive

Click the links on each to find out where you can buy them: Sprout by HP With 3D Scanning Platform – $1978.88. One of the first Star Wars toys you could buy was a mini BB8 you could control with your phone. The Apple Watch – $296.

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My Top 10 Gadgets of the Future That You can Buy in 2015

Stay N' Alive

Click the links on each to find out where you can buy them: Sprout by HP With 3D Scanning Platform – $1978.88. One of the first Star Wars toys you could buy was a mini BB8 you could control with your phone. The Apple Watch – $296.

Buy 1

A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More

Buffer Social

YouTube brings in nearly 125,000 video views daily. YouTube reaches more 18-49 year-olds than any broadcast or cable TV network. YouTube does all this with just mobile traffic! Tips for creating video on Facebook, YouTube, Snapchat, Instagram, and Twitter.

Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security

The Realtime Report

Related Stories Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy Social Media News Ticker: Pinterest Adds Place Pins, Vine Goes Global Social Media News Ticker: Google Launches Helpouts, Restricted Communities.

Social Media News Ticker: Sum Up 2013 with Facebook Year In Review, Google+ Auto Awesome Movie

The Realtime Report

Related Stories Social Media News Ticker: Facebook Video Ads, Snapchat Adds Filters Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy Social Media News Ticker: Instagram Direct, Twitter Mirror and Photos in DMs. Facebook Year in Review.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

Facebook + Instagram: 5 Must-Reads

Firebelly

Why Facebook Bought Instagram: IPO Buyers And Apple. As YouTube and PayPal did for Google and eBay, Instagram offers something that Facebook desperately needs — a whole new audience that uses technology in a totally different way. Sutter Facebook and Instagram’s images couldn’t be more different, so it’s tempting to say that this Goliath-buys-David event is a turning point for Facebook. Facebook recently purchased Instagram for $1 billion.

It’s Time to Stop Focusing on New Technologies

Unspoken

When Apple introduces a product, thousands line up outside stores at midnight to be the first to get their hands on the latest toy. YouTube, and Google, among others. Marketers need to change buying behaviors. Of course you want people to be aware of your brand but the real goal is to get them to buy and recommend your product or service to others. Evian’s YouTube page encourages fan videos.

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It’s Time to Stop Focusing on New Technologies

Unspoken

When Apple introduces a product, thousands line up outside stores at midnight to be the first to get their hands on the latest toy. YouTube, and Google, among others. Marketers need to change buying behaviors. Of course you want people to be aware of your brand but the real goal is to get them to buy and recommend your product or service to others. Evian’s YouTube page encourages fan videos.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?)

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51 Profitable SEO Niches to Dominate with Low Competition

Viper Chill

If you don’t think Apple Cider Vinegar as a health remedy is going to die out any time soon, then neither is this. When I first found a video about tiny houses on Youtube I thought they were just a cute little idea.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

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Why I Returned My New Macbook Air and Replaced it With a Chromebook

Stay N' Alive

As I''m buying new products (I don''t get free stuff like some bloggers ;-)), I''m finding the things that used to be important in products just aren''t any more. Yesterday I packed up the Macbook Air I bought last week and was so excited about, headed over to Best Buy, and returned it.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Google will buy Twitter for tens of billions of dollars. The ROI for buying advertising in Twitter will go up. Native advertising networks, third-parties and managed service providers will offer cost per engagement (CPE) post-click buying options. Buy vs. build an audience.

What to Look For When Hiring a Community Manager

mashable.com

link] 10 Online Strategies for Your Next Product Launch | Online Buy Review [.]

Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

Media Planning Media Buying Behavioral Marketing Publishing Networks & Exchanges. Apple. YouTube. Media Buying. Media Buying. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare.

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! YouTube Star Pays Tribute to Childhoo. 5 Vintage Apple Products That Time Fo.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Companies like Dell and Best Buy are adopting different strategies for listening to Internet chatter.

Social Media News Ticker: Facebook Acquires LiveRail, Twitter Acquires Tap Commerce

The Realtime Report

Buy Now” buttons start appearing in Tweets. – last week Tweets surfaced with a “buy now” option; is Twitter simply testing the feature or will Twitter commerce be in the near future? (re/code).