Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Tips for Using UGC on Facebook.

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. Influencer content created by brands is found to be more authentic to younger consumers.

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Brand Marketing

The Top 20 Brands to Watch at NRF 2019

Pixlee

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands. Tailored Brands.

How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. Content is the best way to build an engaged community around a brand. Brand Marketing

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Red Dress Collection Presented by Macy’s

Ignite Social Media

Most recently, our team braved the Blizzard of 2017 and ventured up to the Big Apple for our client, Go Red For Women, where we covered the Red Dress Collection Fashion Show presented by Macy’s. UGC Aggregator at the Venue. One of our favorite additions to this year’s event was the UGC aggregator that we created to engage the audience pre-show. UGC content was mixed with behind-the-scenes content our team was shooting as well as messages from sponsors and heart related stats.

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What Influencers and Brands Should Takeaway from the #WWDC Conference 2019

Pixlee

WWDC this year brought a lot to the influencer and UGC space – and not just with Photos app updates. We’re going to dive into some of the highlights from the keynote that directly affect the UGC market and Instagram influencers, and how to make the most of these new software upgrades. Apple has overhauled its detection and scanning technology. via GIPHY Courtesy of Apple. With dynamic portrait lighting and high key mono- Apple declared the iPhone the king of selfies.

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11 Creative Ways to Use Instagram Carousel Posts for Your Business

Later

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . Thanks to the rise of Lightroom presets , and tons of other great photo editing apps , brands, business, and influencers can take advantage of carousel posts to show off their digital edits.

6 Instagram Rules You Kinda Need To Know About

agora pulse

Now you can repost UGC without breaking the rules! Running an Instagram promotion or contest is a great way to get new followers, engage your existing followers and promote your brand. But, if you are using it to grow your brand and business, you need a solid posting plan to maximize ROI. It also builds a branded look for your account. I’m pretty sure I’ve signed my soul over to Apple several times over by now. Truth time.

How Domino’s Transformed Into An E-commerce Powerhouse Whose Product Is Pizza

Pixlee

Over the past 5 years, Domino’s Pizza has built an impressive, and immersive, digital experience that rivals many traditional e-commerce brands. With brand image being a crucial area in need of improving, Domino’s new unified, tech-forward vision was shared broadly across owned, earned, and paid channels. It was important for the brand to be transparent about both their need to change, as well as the huge investment they were making in their digital transformation.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts. We believe that brands succeed when they take a goal-driven approach to social that’s rooted in data.

Master the art of social media reporting (with our editable template)

Sprout Social

You can adapt our template based on your business and its preferred platforms in just a matter of clicks – just open in Adobe or Apple Preview to edit. Say which specific strategies you’re going to employ (UGC campaigns, influencer marketing, Facebook carousel ads and so on). For example, you can grab screenshots of your brand’s social posts that totally knocked it out of the park. Publish more UGC.

The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Lastly, if you’re using Instapaper in the Apple/iOS ecosystem, it can stream saved videos to your TV using AirPlay.” — Re/code. Calling itself “the first digital publishing platform that is fully wired for social,” RebelMouse enables brands, media companies and individuals to create content that reaches and grows audiences across the social web.

The Ultimate Guide to Writing Good Instagram Captions

Later

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . The “micro-blogging” caption trend is a great way to connect on a deeper level with your followers, which in turn can boost brand loyalty. TOP NOTES-Bergamot, Apple Blossom, Raspberry, Italian Lemon. Use Branded Hashtags in Your Instagram Caption.