Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

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Apple Brands Tips Consultant 139

Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. If you’re totally new to the platform or don’t quite “get it,” this quick guide to Twitch marketing will break down everything you need to know.

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Brands Badge Marketing Platform 134

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points. Catch all episodes here.

Atlassian 118

Atlassian Strategy B2B Apple 118

Ignite Social Media

MAY 29, 2020

So now that all eyes are on TikTok, how do brands create an active presence that drives business results? Below are five examples of content types that your brand could easily leverage without compromising your brand’s tone of voice on social media. One thing’s for sure, it’s not by participating in dance challenges.

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Types Brands Content Remix 171

Ignite Social Media

NOVEMBER 18, 2020

After topping both Google and Apple download charts this past week, you are probably wondering “What is Parler?”. Moreover, Parler provides a yellow badge that says “verified influencer” to public figures, influencers, or brands. What is Parler? Additionally, Parler offers a direct message feature.

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Social Media Brands Badge Guidelines 172

Sprout Social

SEPTEMBER 15, 2021

Starbucks might be the most prominent purveyor of pumpkin-flavored coffee but it’s just one of the many brands cashing in on fall flavors, festivities and cozy feelings. Keep reading to gain five takeaways marketers can apply to their seasonal marketing strategies. Meanwhile, Dunkin’ unveiled its apple cranberry iced beverages.

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Apple Marketing Meme Sentiment 125

Twist Image

FEBRUARY 1, 2013

Some will make the argument that Apple is loosing a little bit of its luster. While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). It was all pulled from Apple.

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Apple Microsoft iPhone Loyalty 107

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. Having said that, it does seem to be a buyer’s market right now.

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CPM Social Media CPC Sample 175

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Are you marketing a product for even younger generations than Gen Z?

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Marketing Statistics Platform Influencer 141

Keyhole.co

NOVEMBER 21, 2023

In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. And their slightly regal but warm approach extends to their online presence and marketing. million LinkedIn: 17.6

Social Media 59

Social Media Strategy Apple iPhone 59

Oktopost

FEBRUARY 16, 2022

Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on customer experience? Amisha is a groundbreaking innovator with deep marketing and communications expertise.

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B2B Apple Hosting Meeting 125

Oktopost

MARCH 16, 2022

VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Where word-of-mouth and branded marketing fits into the modern customer journey.

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B2B Brands Apple Hosting 62

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. Apple and Google Play users have downloaded the TikTok app over 1.5 blockquote.tiktok-embed { all: unset !important; important; }.

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Advertising Marketing Campaign Hashtag 141

Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Justin currently leads social and influencer marketing for Demandbase.

Engagement 109

Engagement B2B Apple How To 109

Oktopost

NOVEMBER 14, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. To close the show, Solveig shares how she encourages key stakeholders to engage on social and why it’s critical to make those already building their persona brands your heroes.

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B2B Journal How To Apple 75

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 136

Social Media Strategy Brands Airlines 136

Ignite Social Media

NOVEMBER 17, 2021

But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. The Facebook Pixel Is Abandoned by Marketers. The FTC Finally Cracks Down on Influencer/Brand Disclosure Abuses. Some of these items we predicted last year , while others we did not.

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Social Media API Reputation Compete 208

Twist Image

AUGUST 6, 2018

Apple did it. company to hit a trillion dollar market valuation. It looks like Tim Cook continues to do a great job of steering the Apple ship. Being an Instagram influencer is no easy feat. For $3 - $12 dollars a photo, you can make it look like you're living large as an influencer all over the world. influencer.

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Apple Influencer Instagram iPhone 40

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

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Engagement Tips Loyalty Metrics 105

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. That audience could lead to a breakthrough in your marketing if they engage with you. The B2B Marketing Podcast. Image Source.

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B2B Marketing Apple Hosting 62

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience?

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B2B Press Release Apple Loyalty 89

Buffer Social

JANUARY 21, 2019

A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and psychology. Let’s dive in! Table of Contents.

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Influencer Groups Groups Social Media 108

Pixlee

APRIL 25, 2019

While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. Year-Round Influencers. When FOMO Died.

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Communities Geotagging Brands UGC 75

Pam Moore

APRIL 15, 2020

? ?. Brands are feeling the weight of competition in a digital world that never shuts off. How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! Embrace Change. Human Centric .

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Strategy Video Marketing Training 78

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? That's what every marketer is going to focus on. It's not just the big media outlets or big brands that are the media today. It didn't take a rocket brand scientist to create.

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Brands Instagram Meme Banking 141

Socialized

SEPTEMBER 28, 2017

It astonishes the number of marketing strategies out there. Word of mouth marketing. Traditionally, it is the most important form of marketing. Most customers are always excited to share their brands with the rest of the world. Viral marketing. Social media marketing. PR marketing. Online marketing.

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Types Strategy Marketing CPA 100

Webbiquity SMM

JULY 15, 2014

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going?

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Yahoo Marketing Apple Analytics 195

Twist Image

MARCH 5, 2018

Welcome to the first edition of The Long Tales - the best in marketing innovation content. If you believe that marketing innovation is one of the most powerful ways for your brand to better connect with consumers, this may be for you. What does that say about storytelling, building a brand and innovation?

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Issues Content Marketing Apple 55

Pixlee

APRIL 27, 2020

billion people watched the Apple iPhone event of September 2019 live on YouTube. Digital events have become a key element in 2020 marketing strategies. On the digital channels, marketers are struggling to secure a few moments of attention from their audience. Moreover, 90% also feel positively toward the brand after attending.

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Eventful Engagement Brands Crowdsourcing 61

Twist Image

AUGUST 21, 2017

We are talking about pictures, where it looks like a celeb, influencer or fashionista is just casually looking down, while walking or gazing off into the distance. Apple made a big announcement last week. digital marketing. digital marketing agency. digital marketing blog. influencer. influencer marketing.

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Apple Content Influencer Retail 49

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value. By being a Youtility.

Mobile 191

Mobile Strategy Marketing Insurance 191

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. But consider that the majority of consumers today feel that brands don’t understand them. Why is market research so important, anyway? Figure out how to position your brand.

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Research How To Marketing Price 97

Adam Sherk

OCTOBER 14, 2015

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing for both Google and Apple is another growing trend.

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SEO Syndication Marketing NoFollow 100

Buffer Social

DECEMBER 20, 2023

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. Apple suggests they’re on track for a release in early 2024. But not every trend was a welcome one.

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Social Media Film Meme Apple 93

Sprout Social

MAY 1, 2018

From social team structures, to personal branding to managing social on the go, we’ve got you covered when it comes to thoughtful conversations that touch social media marketing. Apple Google Outlook Outlook.com Yahoo. Apple Google Outlook Outlook.com Yahoo. Apple Google Outlook Outlook.com Yahoo.

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Upcoming Yahoo Apple Social Media Management 111

Socialmedia.biz

FEBRUARY 24, 2019

For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

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ROI Social Media Airlines Proposal 132