No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success
Pixlee
APRIL 25, 2019
While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. Year-Round Influencers.
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