23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? A logo does not equal a brand. Be your brand.

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23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Top brands on Facebook.

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control.

23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Top brands on Facebook.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.

The Magic That is Apple

Waxing UnLyrical

I did, however, take a photo of it – still in the box – with my iPhone, and post it to my Facebook Page. And not just on Facebook, but on Twitter too, if I shared the news there. Now, I’ve never heard great things about Apple’s customer service.

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Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video.

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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge).

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Apple's Marketing Secrets

Twist Image

If you ask veteran marketing professional, Ken Segall , what made Apple so great, he can sum it up in two words: insanely simple. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently. and simpler about the brands that you work with. apple. brand. facebook. Episode #347 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

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Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video.

Samsung Brand Challenges, Instagram Goes After Amazon and Apple Is A Dongle Company - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

if the TVs come next, what is this brand to do? . It is owned by Facebook. What if I told you that there's a thriving global marketplace on Instagram (that the brand has yet to acknowledge)? Now, what if I told you that Instagram is finally waking up to this , and it's going to start allowing people to both identify and eventually purchase products that they come across in photos from brands in their feed. Apple's solution ? apple. brand. facebook.

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Are You Building A Loveable Or A Buyable Brand?

Atom Thought

The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable friendly brands as compared to behemoths and intimidating big brands of yesteryears (IBM, Ford, AT&T etc.)

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How to Use Visual Content Marketing to Grow Your Brand in 2018

Pam Moore

Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Here are 13 Characteristics of Human Brands. A picture can speak a thousand words!

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement.

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. However, brand loyalty online can be much more fleeting than it is offline. Here are three secrets to help brands have a two-way conversation with their customers online.

The Persistence Of Brands

Twist Image

"Nobody wants to be branded anymore," said Aaron Levine, head designer for Abercrombie & Fitch. There's this thought that human beings are becoming less and less concerned, interested and caring about brands. Brands have (somehow) become less important, and individuals are more interested in buying clothes that are (somewhat) personalized, or that speak to them by allowing their own personalized style to flaunt. Brands are more important than ever. Brands matter.

How to Create a Scrappy Brand Blueprint

Convince & Convert

Branding is dead!” ” “Long live branding!” ” Our relationship with the construct of branding is a little sketchy these days. How can you ensure that you’ve built a strong brand behind your marketing megaphone? Branding is dead.

Twitter's Future, Uber To Create Flying Cars and Apple's New MacBook Pro - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Apple had another event this past week, and the big news is also good news for people like me who have a MacBook Air that may be on its last breath. apple. brand. facebook. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

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Apple Had Over 40% Of The Wireless Headphone Market, Facebook Tests Mid-Roll Ads And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Over the holidays, Apple finally started shipping their highly-anticipated AirPods - wireless/Bluetooth headphones. Lots of positive reviews, plus this stunning piece of data: Apple has over 40% of the wireless headphone market. Well, it turns of that AirPods are a runaway success, and the fact that Apple owns Beats. Since the AirPods were released, Apple has 26% of the market and Beats has 15.4%. YouTube is a huge advertising money-maker for brands. apple.

The Permanent Brand

Twist Image

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Inevitably, there is some quaint reference to cows being branding with a hot iron stick as an identifier. Because branding is all about leaving a mark (emotional, physical, you name it). The age of the permanent brand. apple.

How to Use Visual Content Marketing to Grow Your Brand in 2018

Pam Moore

Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples.

Apple's HomePod, Tracking People And Keys And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Last week we talked up Apple 's big WWDC event. apple. apple wwdc. brand. facebook. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

What Is Apple Up To? Can Walmart Catch Amazon? And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

This week will bring the "other" big Apple event and news to the world. It's Apple. The rumour mills is thinking that changes will be made to Apple Music , announcement of Apple's own unique TV programming (a la Netflix ), and a lot of love for Siri. apple. apple music. brand. facebook. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base).

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The Future Of Iconic Brands

Twist Image

In the real-time Web, the value of branding could become a game of diminishing returns. A friend recently told me that he's nervous about Apple and their ability to deliver products that people can't get enough of. The speed with which our world now lives could well put an end to the world of iconic brands. Before all of this connectivity, a great brand could stand the test of time. So, this raises two important question: What is a brand worth? brand.

Plandids Are The New Selfie, Apple's Billion Dollar Content Play And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Apple made a big announcement last week. apple. brand. facebook. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

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Friendfeed and GigaOm announce closures as Apple launches new products

The Way of the Web

While Apple launched new products including MacBooks and Watches, two pioneering services announced they would be closing. It launched back in 2007, and the service and team had been acquired by Facebook in 2009.

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The Billion Dollar Branding Play

Twist Image

After it was announced that Yahoo would be acquiring Tumblr for a little over a billion dollars, the online channels (and traditional media outlets) went crazy in an " Instagram just got bought by Facebook for a billion dollars" kind of way. Could it be a question of brand over revenue? The jury found that critical features of the Samsung smartphones and tablets design were copied from Apple''s iPhone and iPad. apple. brand reputation. branding.

C2 MTL Rocks, Apple Patents A Pizza Box And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Facebook is getting bigger and much more powerful. Last week, the BBC reported on a new external research report that looked at how Facebook operates and controls your data: "from the links we post on Facebook, to the pages we like, to our online behaviour in many other corners of cyber-space that are owned or interact with the company ( Instagram , WhatsApp or sites that merely use your Facebook log-in) - could all be entering a giant algorithmic process." apple.

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The Interoperability Of Things (And Brands)

Twist Image

Apple didn't need to invent to the MP3 player, but the iPod was (without question) easy to buy, install, use and integrate with your daily life. Think about the luxury goods or culture-based fashion brands. People will pay a premium for brands. By comparison, Apple sold 3.3 Watch and see what Facebook does to integrate their VR platform (Oculus) within the current Facebook experience. There is a huge lesson for all brands here. apple. brand.

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Are Brands Ready For The Instagram Economy?

Twist Image

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). What if there was a way - a real way - for brands to make money (serious money) on Instagram? apple.

Facebook Is Launching It’s Own App Center

Mindjumpers

Tweet Facebook has unveiled its own App Center just like Apple and Google – an application store for both Android and iOS devices that features native and web apps that connect with Facebook one way or another. Similar Posts: New Facebook Guidelines For Brand’s Timeline.

Will All Brands Be Open? Should All Brands Be Open?

Twist Image

Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook status updates. Can brands really open up? When it comes to customer service and listening to what people are saying about a brand (positive, negative and neutral), Social Media can have a huge impact on a brand. The public policing has done a lot to change the traditional "command and control" mentality that many organizations have for their brand.

10 of the best brand storytelling campaigns of 2018

Social Media Strategies Summit

The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Ultimately, stories have the capability to shape the way that customers see your brand.

Olive Garden on Facebook: How To Not Use Social Media.

Jason Yormark

The official Olive Garden Facebook Fan Page posted such. However rather then pull this blog post, I still think it raises some good points around the importance of social media awareness and protecting your brand. Shame on you Olive Garden (Shame on Facebook!).

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.

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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

are rising so quickly, that they have outsold Apple handsets for the first time on record and it got me thinking. Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? Share this on Facebook.

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Get Ready for the Bots – on Facebook Messenger

Mindjumpers

Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. So how can these bots work for brands?

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. It's more than hopping on Facebook Live and hoping to get famous. It could be you are talking apples and your management is talking oranges.

Content Is Hard. What's Your Brand To Do?

Twist Image

Maybe it's something that I see - day in and day out - with hundreds (yes, literally, hundreds) of brands each and every month. In fact, after 40-60 presentations a year (for well over the past two years), I don't think anyone has ever pulled me aside and said: "I think our brand has nailed it." The brands that are brave enough to say this are (usually) very small operations where the CEO/Entrepreneur is also the main content creator. Brands can breathe a little bit.

Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

The Realtime Report

Facebook: 1.23 via Facebook. via Facebook. Teens Prefer Instagram Over Facebook, Twitter. This was the first time in the survey’s history that Instagram outranked Facebook and Twitter as the most important social network for this demographic.