Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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Brands ROI UGC Authentication 129

Twist Image

MARCH 3, 2013

If you ask veteran marketing professional, Ken Segall , what made Apple so great, he can sum it up in two words: insanely simple. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently. and simpler about the brands that you work with. digital marketing.

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Apple Marketing Social Networking Blogger 85

The Realtime Report

FEBRUARY 23, 2021

What Are the Best Ways to Build Brand Awareness? When you picture the world’s most iconic brands – names like Coca-Cola, Apple, Google, or Disney — what comes to mind? Chances are you know what those brands are all about whether you use their services and products or not. You’d recognize their logos at a glance.

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Brands SEO Apple Company 103

Twist Image

FEBRUARY 1, 2013

Some will make the argument that Apple is loosing a little bit of its luster. While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). It was all pulled from Apple.

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Apple Microsoft iPhone Loyalty 107

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. What is Working Well for Brands on Social Right Now.

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CPM Social Media CPC Sample 175

Keyhole.co

NOVEMBER 21, 2023

In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. And their slightly regal but warm approach extends to their online presence and marketing. million LinkedIn: 17.6

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Social Media Strategy Apple iPhone 59

Atom Thought

JUNE 21, 2018

The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable friendly brands as compared to behemoths and intimidating big brands of yesteryears (IBM, Ford, AT&T etc.)

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Brands Apple Google Facebook 124

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. Cyber Monday, Black Friday and online holiday ecommerce sales.…

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Social Media How To Marketing ROI 165

Oktopost

APRIL 18, 2022

“Audio blogging”, the ancestor of podcasts, dates back to the 1980s. It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. The B2B Marketing Podcast. Marketing Spark: The Podcast.

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B2B Marketing Apple Hosting 62

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? That's what every marketer is going to focus on. It's not just the big media outlets or big brands that are the media today. We are all bombarded by the media. It's the people.

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Brands Instagram Meme Banking 141

Social Media Strategies Summit

SEPTEMBER 3, 2020

The 1980s saw the rise of the personal computer in the form of the Apple II and the Commodore. However, before you can begin to understand how technology like Voice is going to impact you as a marketer it is important to understand what “Voice” is as a technology and why it is important. What is Voice? Voice is also cross-generational.

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Real Estate Marketing Skills Domain Name 156

Buzz Marketing for Technology

AUGUST 25, 2010

are rising so quickly, that they have outsold Apple handsets for the first time on record and it got me thinking. Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? So clearly Android has just vaulted its way into 2nd place over Apple and gaining on Blackberry.

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iPhone Brands Apple Microsoft 218

Atom Thought

JUNE 21, 2018

The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable friendly brands as compared to behemoths and intimidating big brands of yesteryears (IBM, Ford, AT&T etc.)

Brands 100

Brands Apple Google Facebook 100

Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Justin currently leads social and influencer marketing for Demandbase. Catch all episodes here.

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Engagement B2B Apple How To 109

Ignite Social Media

NOVEMBER 17, 2021

But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. The Facebook Pixel Is Abandoned by Marketers. The FTC Finally Cracks Down on Influencer/Brand Disclosure Abuses. When you talk to marketers, they act like everyone has left the platform.

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Social Media API Reputation Compete 208

Twist Image

DECEMBER 26, 2016

"Nobody wants to be branded anymore," said Aaron Levine, head designer for Abercrombie & Fitch. Well, if that line from the Wall Street Journal 's article, Crocodiles (and Polo Ponies) Go Missing as Scalpel-Wielding Consumers Revolt , doesn't make your marketing brain stand up and take notice, who knows what will? Full stop.

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Brands Apple Fashion Journal 63

Oktopost

JULY 6, 2022

Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. Want to hear more from renowned B2B marketing leaders? Meet Adam Clarke, a seasoned marketing leader currently serving as the Head of Marketing at Zest.

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Organization B2B Apple Meeting 125

Ignite Social Media

MAY 27, 2021

As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. Since Apple announced in the middle of last year that it would be ramping up its privacy game, much of the industry buzz has been about the battle between Apple and Facebook.

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Privacy Social Media Apple Advertising 155

Twist Image

JUNE 3, 2013

Not everyone works for Apple. Not everyone has a brand like Google. In fact, the vast majority of us probably don''t work for the superstar brand in our industry. In many instances, the brand is just poorly positioned and the brand perspective is tarnished. Is the brand fishing in the wrong sea?

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Brands Startup Apple Advertising 109

yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands. I think we need to pay attention! MicKinsey & Company ).

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Mobile SMS Hitwise Marketing 140

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though. No acknowledgment.

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Apple Twitter Forums Policies 154

Twist Image

SEPTEMBER 10, 2016

It took Apple more than two hours to show the world what technology will look like for the next short while. We have the iPhone 7 , headphones without cables ( AirPods ), an updated Apple Watc h (hello, GPS and water resistant!) Personally, I'm waiting on the next generation of Apple laptops (guess that will be coming shortly?).

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Apple iPhone GPS Eventful 40

Twist Image

APRIL 18, 2017

Not a good brand. Not a successful brand. a great brand? In fact, before attempting to answer this question, it's probably important to define what, exactly, a brand is? For me a brand is the complete experience and manifestation that a company produces, and how it is then internalized by the consumer.

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Brands Price Apple Publishing 64

Ignite Social Media

AUGUST 15, 2017

But for those who are not too familiar with emojis and how they work, allow us to catch you up on what they are and if they’re right for your brand voice. They can also be utilized to express objects, like apples, cars, and pizza. Do Emojis Match Your Social Brand Voice? It honestly depends on your brand. What are Emojis?

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Brands Banking Apple Social Media 108

Twist Image

JUNE 5, 2017

This week will bring the "other" big Apple event and news to the world. It's Apple. It's Apple. The rumour mills is thinking that changes will be made to Apple Music , announcement of Apple's own unique TV programming (a la Netflix ), and a lot of love for Siri. apple music. business blog. mirum blog.

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Apple Retail Conference Overview 53

Twist Image

JANUARY 16, 2017

Over the holidays, Apple finally started shipping their highly-anticipated AirPods - wireless/Bluetooth headphones. Lots of positive reviews, plus this stunning piece of data: Apple has over 40% of the wireless headphone market. Well, it turns of that AirPods are a runaway success, and the fact that Apple owns Beats.

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Wireless Apple YouTube Facebook 40

Pixlee

APRIL 27, 2020

billion people watched the Apple iPhone event of September 2019 live on YouTube. Digital events have become a key element in 2020 marketing strategies. On the digital channels, marketers are struggling to secure a few moments of attention from their audience. Moreover, 90% also feel positively toward the brand after attending.

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Eventful Engagement Brands Crowdsourcing 61

Pam Moore

APRIL 15, 2020

? ?. Brands are feeling the weight of competition in a digital world that never shuts off. How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! Embrace Change. Human Centric .

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Strategy Video Marketing Training 78

Twist Image

JUNE 12, 2017

Last week we talked up Apple 's big WWDC event. There is a lot of tech like this already on the market, but Magpie is not only new, it also has a built-in SIM card. apple wwdc. business blog. digital marketing. digital marketing agency. digital marketing blog. marketing agency.

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Apple Wireless Software Eventful 45

Pixlee

APRIL 25, 2019

While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. When FOMO Died.

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Communities Geotagging Brands UGC 75

Rebekah Radice

MARCH 6, 2018

But given the fact that content marketing costs 62% less than outbound marketing and generates three times as many leads, it’s time to turn that effort into results. Subscribe to Brand Authority Podcast in iTunes. 5 Social Media Marketing Tactics That’ll Improve Your Conversion Rates. Find a way to answer it.

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Conversation Social Media Marketing Education 135

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value. By being a Youtility.

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Mobile Strategy Marketing Insurance 191

Twist Image

APRIL 18, 2017

Not a good brand. Not a successful brand. a great brand? In fact, before attempting to answer this question, it's probably important to define what, exactly, a brand is? For me a brand is the complete experience and manifestation that a company produces, and how it is then internalized by the consumer.

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Brands Price Apple Publishing 49

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Another excellent example from the mid-market is Twist Image and Mitch Joel.

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Content Marketing Cost Buy 100

Twist Image

AUGUST 6, 2018

Apple did it. company to hit a trillion dollar market valuation. It looks like Tim Cook continues to do a great job of steering the Apple ship. business blog. digital marketing. digital marketing blog. influencer marketing. marketing blog. business blog. digital marketing.

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Apple Influencer Instagram iPhone 40

Twist Image

MAY 29, 2017

Apple takes everything seriously. It turns out, a patented pizza box to ensure great taste and a lack of sogginess is just another one of the perks that Apple delivers. . business blog. digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog.

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Apple Instagram Conference Report 45

Twist Image

OCTOBER 29, 2017

The power of audio is not just something that we are all seeing in the growth of streaming services like Spotify and Apple Music. The impact that audio has on a brand cannot be understated. apple music. audio branding. business blog. digital marketing. digital marketing agency. digital marketing blog.

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Brands Apple Advertising Google 45