Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? Good marketers know how to do these things with their eyes closed. How to Build a Brand that is a Sweet Orange in a World of Bitter Apples. What markets do you serve? Align your social media and marketing efforts to your goals.

Apple 78

Apple Brands Tips Consultant 78

Oktopost

MARCH 24, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? How do you build a community through rebranding? How to transform a community and build a new brand voice while catering to your older community. Episode Summary.

B2B 69

B2B Apple Hosting Meeting 69

Pixlee

APRIL 25, 2019

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Brands who make the news for their marketing at the festivals get that Millennials relate to this sort of experience, but for many brands, the value hasn’t extended past Coachella. When FOMO Died.

Communities 75

Communities Geotagging Brands UGC 75

Oktopost

AUGUST 3, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Hot Topics of this Episode Include: How marketing, legal and compliance teams can come together to create a safe and practical social media policy. Catch all episodes here. Episode Summary.

Social Media 84

Social Media B2B Apple Policies 84

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience?

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B2B Press Release Apple Loyalty 89

Oktopost

NOVEMBER 21, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. All of the topics Oktopost cares so much about: employee advocacy, the state of marketing, and developing a personal brand – they’re in this episode! Where marketing is headed in 2023. Or subscribe on Spotify , Apple Podcasts , or YouTube.

Brands 62

Brands Apple How To Hosting 62

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Cristina Jones.

Industry 134

Industry Marketing Insurance Yahoo 134

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Just make sure you get creative with your content and use trends effectively and authentically. This means both global and US-based businesses can get a lot out of marketing on this platform. million monthly active users.

Marketing 141

Marketing Statistics Platform Influencer 141

Oktopost

APRIL 14, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Recruiting is looking more and more like marketing today. It’s essential that your employer brand be rooted in a positive work culture, and you have the means of communicating those values and experiences to candidates. Episode Summary. Meet Olivia.

Social Media 69

Social Media Social Media Management B2B Apple 69

Oktopost

MARCH 16, 2022

VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Where word-of-mouth and branded marketing fits into the modern customer journey.

B2B 62

B2B Brands Apple Hosting 62

Pam Moore

APRIL 15, 2020

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! 7 Digital Marketing Strategies for the Brave and Bold . 7 Digital Marketing Strategies for the Brave and Bold .

Strategy 78

Strategy Video Marketing Training 78

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. Why is audience engagement important for your content strategy?

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 128

Brands ROI Authentication UGC 128

Pixlee

MAY 2, 2019

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth.

Retail 68

Retail Authentication UGC Case Study 68

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. This isn’t bad news for marketers. I’ve heard marketers be very dismissive of the boomer generation with regards to their usage of social media. Check out these fun and achievable New Year’s resolutions.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Sprout Social

DECEMBER 7, 2023

The concept of being a “creator” totally dominates TikTok and TikTok marketing. In November 2023 TikTok announced the Creator Fund would be replaced by the Creativity Program in some key markets. Capitalizing on the popularity of influencers The explosion of TikTok influencer marketing is well-documented.

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Meeting Authentication Applications Influencer 81

Sprout Social

OCTOBER 4, 2018

In this week’s chat we turn to you, our #SproutChat community, to explore some best practices for managing a social emergency transparently, how to take precautions, and how to restore order after a crisis. 10/10 – Data-Driven Storytelling with Lucy Hitz, Corporate Marketing Lead. People today expect more. Happy Halloween!

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Upcoming Yahoo Apple Eventful 75

Sprout Social

JUNE 28, 2022

The Fund also emphasizes the importance of “original and authentic” content that ties back to TikTok’s mission of “inspiring joy and creativity.” The explosion of TikTok influencer marketing is well-documented. Authenticity of views. Capitalizing on the popularity of influencers.

Applications 107

Applications Influencer Meeting Authentication 107

Sprout Social

APRIL 9, 2020

Editor’s note: As we all navigate marketing during a global crisis, we’re re-focusing the Social Spotlight on brand efforts in the current climate to connect, sustain and grow relationships through social. . What you can learn: Be authentic and transparent about who you are. View this post on Instagram. March of Dimes.

Resources 137

Resources Communities Instagram Overview 137

The Realtime Report

DECEMBER 2, 2013

Twitter’s new product offers TV audiences, TV ads not included – last week Twitter introduced ‘TV Conversation Targeting,” allowing marketers to show ads to users who are tweeting about a show before, during and after the show airs; it’s available in Twitter’s self-serve ad tool (AdAge). Foursquare.

News 156

News Foursquare Features Social Media 156

Pixlee

APRIL 27, 2020

billion people watched the Apple iPhone event of September 2019 live on YouTube. Digital events have become a key element in 2020 marketing strategies. On the digital channels, marketers are struggling to secure a few moments of attention from their audience. Jenine possesses an MA degree in Marketing. digital event.

Eventful 61

Eventful Engagement Brands Crowdsourcing 61

Buffer Social

MAY 8, 2019

Apple made CD’s redundant, and gave us 1,000 songs in our pocket. Ugly’s founders, Hugh Thomas and Joe Benn, are no strangers to the drinks industry after working together at Vita Coco, and over the years, the pair had grown tired the way many soft drinks were marketed. Market where your customers are.

Industry 74

Industry Meme Survey Authentication 74

Later

SEPTEMBER 12, 2019

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . What is User-Generated Content & Why Should it be Part of Your Marketing Strategy? . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

APRIL 6, 2017

An oversaturated marketplace, information available at the tap of a finger, consumers who have become hypersensitive to the advertising methods of old—the art of marketing has a plethora of obstacles working against it nowadays. Marketing Your Lifestyle Brand in the 21st Century. Be Personal.

Marketing 40

Marketing Diagrams Apparel Airlines 40

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. How to use this social media marketing plan. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111

Later

OCTOBER 29, 2020

Now is the time to get creative with your holiday marketing ideas! . Below, we highlight 6 holiday marketing ideas to help you cut through the social media noise and engage with your customers this season: Holiday Marketing Ideas #1: Run a Holiday-themed Instagram Giveaway. Holiday Marketing Ideas #3: Launch a New Product.

Social Media 62

Social Media Marketing Instagram Campaign 62

Twist Image

FEBRUARY 2, 2012

What about Apple ? When you have over 800 million users (and closely approaching one billion users), any move (big or small) will ruffle feathers and create backlash within the user community. The marketing opportunities behind this engine have yet to truly be developed. apple television. user community.

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Facebook iPad Apple Mobile 108

Later

MAY 27, 2020

But with 800,000 podcasts indexed by Apple, it can be hard to stand out from the crowd — and that’s just the current number, the competition is always growing. Similarly, both Instagram and your podcast can act as a revenue stream while also providing value to listeners and followers (hello influencer marketing!).

Instagram 84

Instagram How To Feed Feedly 84

Later

JUNE 9, 2020

But as the space gets more crowded, the need to effectively market your podcast is also bigger than ever. How do you make sure that marketing content you're producing is actually making an impact? Meet @jamesnord, the founder of the influencer marketing platform @fohr.co. View this post on Instagram. 2: Headliner.

Instagram 102

Instagram Influencer Hosting Template 102

Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. Whole Foods has positioned itself as a leader; it’s not just the corner market and a place to buy food.

Buy 100

Buy Flickr Apple Authentication 100

Keyhole.co

AUGUST 29, 2020

When will it roll out in other countries (right now Reels is available in bigger markets including the US, Mexico, India, Brazil, the U.K., Now, the content we see posted on both IG Reels and TikTok is as follows: lip-synching, pranks, dance competitions, various tutorials, and authentic looking music videos. How do you use it?

Instagram 105

Instagram Film Analytics Influencer 105

Buffer Social

MAY 17, 2023

Partnerships can help individuals, brands, and organizations enter new markets or niches they may not have previously considered , leading to further growth with a new audience and potential revenue streams. Here are some questions to consider when looking at potential collaborations: Do their values and vision align with yours?

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Collaboration Social Media Project Reputation 93

Twist Image

FEBRUARY 27, 2013

Pushing the brand further, TED is now a global community of people with the same interests as the foundation's tagline: "ideas worth spreading." Leading business and marketing practitioner, Seth Godin , imagines a world where the mass market dies. I have been fortunate to have attended the annual conference since 2008.

iPad 108

iPad Apple Conference Collaboration 108

Pixlee

FEBRUARY 9, 2017

Consumables produced by a lifestyle business aim to market themselves as essential for individuals looking to define themselves by a certain set of ideals and/or way of life. Consider top lifestyle brands like Apple, Disney, and Nike for example. Why did Apple get in the business of selling the types of devices they do?

Brands 40

Brands Airlines How To Apple 40

Later

MAY 27, 2020

But with 800,000 podcasts indexed by Apple, it can be hard to stand out from the crowd — and that’s just the current number, the competition is always growing. Similarly, both Instagram and your podcast can act as a revenue stream while also providing value to listeners and followers (hello influencer marketing!).

Instagram 58

Instagram How To Feed Feedly 58

Pam Hughes

DECEMBER 30, 2021

of voice assistant users prefer Apple’s Siri Voice-based shopping will soar to $40 billion by 2022. … Voice will soon be a primary way consumers connect with the digital world, and a primay way that digital marketers will connect with consumers … Jon Stine, Executive Director, Open Voice Network.

SEO 68

SEO Strategy Engineering Mobile 68