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Justin Levy on How to Grow Reach without Driving Down Engagement

Oktopost

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Justin currently leads social and influencer marketing for Demandbase. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows.

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Year-Round Influencers. Festivals like Coachella serve to show brands that by investing in influencer activity and experiential marketing, they stand to connect better with younger audiences.

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Why We’ve Lost the Ability to Humanize the Customer Experience

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. With over 12 years of experience as an industry thought leader in customer advocacy, lifecycle marketing, social media/digital advertising, event marketing, digital marketing, and community management. Want to hear more from renowned B2B marketing leaders?

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Know your goals!

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Audience engagement: What it is and tips to improve it

Sprout Social

Engage influencers Influencer marketing is an audience engagement strategy that can help connect your brand to new audiences who are already highly engaged. Influencers have a dedicated social following of people who trust and value their opinion. Zoe Sugg is a lifestyle influencer and entrepreneur with 9.2

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The power of brand advocacy and its uses

Sprout Social

But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? Their user generated content (UGC) is considered to be much more authentic than brand messaging. What they say or post about you can improve brand awareness and influence buying decisions.

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Nicole Wojno-Smith Confronts the Role of Brand in the Modern Customer Journey

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. How to adapt marketing initiatives to influence a customer journey that’s becoming less and less measurable. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here. Episode Summary.

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