article thumbnail

Ecommerce in the Metaverse: What’s Going to Change?

Pixlee

It’s akin to a virtual world, where various networks and forms of tech merge to create an accessible, immersive and user-focused experience. . Nike also purchased virtual shoe brand RTFKT , “a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture and gaming.”.

article thumbnail

Predictions Revisited: Five Not-Too-Distant Technologies That Might Change Social Media

Ignite Social Media

IBM bought property in it and American Apparel opened a shop in the platform only to close it a year later. Now more affordable technology exists to make virtual worlds even more immersive than Second Life ever was thanks to products like Oculus Rift. In 2006 Second Life was set to be the next big thing.

article thumbnail

The Metaverse: What it is and why it matters for brands

Sprout Social

These include, but are not limited to, the following: Extended reality (ER) – another umbrella term encompassing virtual reality (VR), augmented reality (AR) and mixed reality (MR). Virtual worlds created by metaverse users (e.g., Step into Vans World, exclusively on Roblox, arriving September 1st. Decentraland ).

Brands 115