American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

The Realtime Report

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. Why does Twitter work so well for American Apparel? This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts.

Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. Social Media Campaigns #IWill #WhatsBeautiful athletic wear contest mobile app retail Under ArmourNew marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out.

Trending Sources

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

For example, SA, an outdoor gear and apparel business started by a young man out of his parents’ home, used international lookalike targeting to reach customers in 32 countries and increase sales by 37 percent.

How Marketers Can Get Back to Modern Marketing

Convince & Convert

His post looked at the whole “back to school” process and mindset from a retail perspective. He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Products presented by visual influencers perform significantly better than others, especially apparel (6.4x in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). You should have already heard this statistic: over 1.8

News 22

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

We work with brands across several industry verticals, including tourism, hospitality, entertainment, media, CPG, retail, quick-serve restaurants and more,” he said. For example one apparel brand delivers a 30-day workout experience using basic Facebook Messenger.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Surprising: apparel brands are the least engaging.

SortPrice Store Facebook Application Tops 1000 Retailers

Bill Hartzer

Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine SortPrice.com has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook.

Some Perspectives on Pinterest

Social Media Marketing

With Pinterest, because the mobile versions are just as simple as the web version - and because they're based on image sharing (again, see above), it's more likely that we'll see more retail driven activity. You've probably heard that Pinterest is here and in a big way.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

When it comes to UGC on Instagram, apparel has the most impact on purchases at 6.4x, followed by jewelry at 2.4x, footwear at 1.7x, beauty at 1.6x, and consumer electronics at 1.6x. Image via BigStockPhoto.com. If you’ve never dabbled in influencer marketing, it can be tricky to get started.

10 Creative Brands Making Instagram Stories Now

Simply Measured

Yoga apparel brand Beyond Yoga, widely renowned for their supple and durable yoga pants, posted an entire Instagram story following a woman getting through her workout in their gear.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test.

2010 Charts a Promising Future for E-Commerce on Facebook

Bill Hartzer

SortPrice.com was involved well before last year – we launched our Facebook Store Application for retailers, a customized tool that lets them list and promote products right on their Facebook fan pages, back in the Fall of 2008. by Dave Felipe, SortPrice.com.

Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments.

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. Image via BigStockPhoto.com.

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

This is great if you are a tourist attraction or school or even a retail store with a great physical space and environment! Black Sheep Cycling is a cycling brand that provides innovative and unique cycling apparel. 10 billion.

5 Ways to Develop a Unique Selling Proposition

Convince & Convert

One famous retail chain has adopted this practice in an extreme fashion. Everlane Apparel. Everlane apparel stands out from the crowd in this respect.

Top 10 Public Relations Blunders for 2012

Bill Hartzer

Social media sites erupted in outrage when both American Apparel and Gap urged consumers in states affected by Superstorm Sandy to shop online during the disaster, and Adweek blasted the companies for “forgetting that death and loss make a poor springboard for promotional messaging.”

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

3 Tips for Maximizing Engagement With Facebook Likes and Shares

mashable.com

Example of an Effective Application of Both “Like&# and “Share:&# Specialty outdoor retailer Giantnerd recently published data showing how social sharing has doubled traffic from Facebook. For example, a children’s apparel retailer could promote an end-of-season sale to “Likers&# of its winter coats.

What Can We Learn from 7 Awesome Corporate Blogs?

blog.kissmetrics.com

Zappos.com CEO and COO Blog Zappos.com, the giant online shoe and apparel retailer, has a number of blogs. KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs?

Why You Should Not Give Up On E-mail Marketing

Small Business Mavericks

General retail follows with 41.4% Retail Apparel is second in the click-rate category (5.3%). In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. markets. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. Let’s take a look at some of the stats: Of 46 business sectors, e-mail open rates range from 13.9% to 29.4%.

Women Dominate Social Networks | pamorama

Pamorama

Globally, women spend 20% more time on retail sites overall than men. Among the various retail sub-categories, Comparison Shopping and Apparel sites reached the highest percentage of women at 24.8%

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

So, to untangle one from the clutches of recession, a new service is launched, moneysaver, brainchild of 2 young entrepreneurs, Kunal Bahl & Rohit Bansal, who aspired to make every brand affordable for everyone by offering hundreds of discount coupons & buy one get one free coupons on branded apparels, fine dining, casual dining, movies, entertainment etc. Home About In the Media SMTP Settings in MediaWiki After Hiatus, Social Media Predictions & 2009 October 10, 2008.7:08