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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Listen to what your target generation cares about The 2023 State of Social Media report shows 91% of leaders say social data will have a positive impact on organizations’ ability to get a better understanding of customers. The apparel brand offers a vintage Y2K collection and an affiliate program.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post.  They even closed their stores and sent their employees home. Astoundingly, it worked.

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Is TikTok Shopping the Future of Social Commerce?

Later

To date, TikTok has experimented with allowing users to add e-commerce links to their bios, launched “Shop Now” buttons for brands’ video ads, and introduced the “Hashtag Challenge Plus” e-commerce feature which allows users to shop for products associated with a sponsored hashtag. We’re donating to American’s Food Fund!

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Animals in the Wild ‘Tweet’ Via GPS Trackers

The Realtime Report

In Central Kenya, four GPS-tagged bull elephants are “tweeting” through the hashtag #ElephantsLive. Related Stories Twitter: Watch ‘Happy New Year’ Spread Around the Globe American Apparel: “We’ve made as much as $50K in one flash sale on Twitter” Instagram Is Fastest Growing Social Network Worldwide.

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How to accelerate Instagram growth (without buying followers)

Sprout Social

Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Hack your hashtag strategy. Hashtags are easily one of the most important parts of achieving Instagram organic growth, and can drive engagement on your posts.

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How to Increase Engagement on Instagram with Later

Later

According to a Social Media Today report , which collected data from 476 fashion and apparel brands, when business post more frequently (upwards of 16x per day), their engagement rate decreased but only slightly. . Increase Engagement on Instagram Tip #2: Optimize Your Hashtag Strategy. View this post on Instagram. This is Joe.