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How Molson, Airbnb, and American Apparel Scored Social Media Gold in Sochi

Convince & Convert

Here are three examples of companies – some official sponsors, some not – who have successfully made an impact around the Olympics with smart social media marketing tactics. » Social Image of the Week 2014 olympics airbnb american apparel molson Olympics sochi social image of the week viral games' Read the whole entry. »

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

To help you stand out from the crowd, here’s some guidance — complete with tried-and-tested examples. Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. They even closed their stores and sent their employees home.

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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. million Their football-specific and apparel accounts also have millions of followers. But, it’s interesting to note Adidas Originals, their spinoff apparel venture, has more followers on Instagram than their main account.

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3 Trends in Digital Marketing Creative

Convince & Convert

Every year, Oracle-Responsys searches high and low to assemble the best of the best in digital marketing creative examples that stand out from the pack in our “ Look Book.” Across all 20 examples , we saw the lines blur between creative, marketing, and content.

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

For example, e.l.f. For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events. For example, Dunkin’ and e.l.f. Through creating a limited-edition flavor and apparel collection, they successfully created anticipation for a customer-centric experience.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

The following examples focus on health and wellness brands, but the takeaways apply to any industry. For example, an image of an instructor flexing is paired with, “‘What if I told you that muscle is built by lifting up the things in life that try to weigh you down? Let’s dive in. Unique Appeal: Uplift Studios Goes Beyond Physique.

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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Here are some examples: To nurture an online community. For example, We Wore What Shop favors soft colors in backdrops. Take a look at the way the apparel brand, Knix, supports visuals of its new store with a heart-warming caption: Image via Instagram. So, start by setting a broad objective. To generate leads and sales.