article thumbnail

How companies use video content on social media

Visually SM

Video marketing is a Digital Marketing trend that has been going on for some years. In 2020, this trend keeps developing at full speed. Here is a cool and inspiring example, brought to you by apparel brand Everlane: Instagram. As we said before, live videos are a big trend.

article thumbnail

2019 Influencer Marketing Trends for Brands

Pixlee

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. . Trend #2: Influencer Relationships with Brands will be Strategic and Less Transactional. What does this mean for brands?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Popular Instagram Trends of 2019 (So Far)

Later

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Never miss an Instagram trend again. Instagram Trends 2019 #2: IGTV is Going to Get Even Bigger. regram @vees.ileostomy.

Trends 85
article thumbnail

Co-creation: Why creators should be part of your product development team

Sprout Social

For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process. We’ve seen successful collaborations across industries that bring value to both the company and the creator. What trends are you seeing across the board with your creators?

article thumbnail

How 5 Top Companies Celebrated National Dog Day

Convince & Convert

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward? Look no further than these five examples. Petco’s Adorable Pup. IToA4z5NjH.

Company 60
article thumbnail

5 Brands Successfully Using IGTV

Ignite Social Media

They began to create time-lapse try-on videos so that their 230,000+ followers could see how to create cute looks with their apparel and accessories. Additionally, Altar’d State uses their buying team’s knowledge of products to develop content related to the seasons and latest trends.

Brands 132
article thumbnail

How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 115