Convince & Convert
MAY 30, 2013
Many of the images are editorial, meaning that they’re not far from what you might see on a fashion blog, or in a magazine. From Lululemon’s #thesweatlife, to Victoria Secret’s #VSTeenyBikini campaign, companies are increasingly asking their fans to share images of how their brand plays a role in their lives.
Keyhole.co
MAY 9, 2023
Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. Observe how @eclectically_made , an interior decor magazine (80.6K+ followers), asks its audience to share interior designing ideas. For instance, you can ask questions like – When did we establish the company?
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ProBlogger
DECEMBER 30, 2011
Marcus started a swimming pool company in 2001. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Many of his posts contribute to the conversation surrounding many facets of our industry, which encourages related companies to adjust their model to serve bloggers better.
ProBlogger
JUNE 13, 2012
Do the same with magazines and television—offer your services as a source, an author, or a guest to be interviewed. This is a technique I’ve used numerous times to promote PoleSkivvies , the niche sports apparel brand I launched with only a blog and a newsletter. There are thousands of talk shows out there in the offline world.
Hootsuite
AUGUST 11, 2022
Nike is the most valuable apparel brand. You don’t need to reach the level of these behemoths to benefit from brand awareness, but there’s a lot you can model in the way these companies have built their brands. All three brands are owned by the same company, but each targets a different demographic, with a social aesthetic to match.
Proactive Report
APRIL 1, 2014
Big brands like Coke, Nike and Marks and Spencer’s have already launched magazine-style website with content that appeals to their core audiences. Apparel brands can publish fashion tips and cover the Designer shows. A concrete cutting company could post about work they’ve done on interesting buildings or structures.
ProBlogger
DECEMBER 28, 2012
bring your blog to the attention of advertisers, companies and other opportunities. Turn ideas from your blog posts into pitches for magazine articles. I was then able to pitch the same topic to a bridal magazine. You could approach the owners of a magazine or other popular site about syndicating your blog to their readers.
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