Convince & Convert

MAY 30, 2013

Many of the images are editorial, meaning that they’re not far from what you might see on a fashion blog, or in a magazine. From Lululemon’s #thesweatlife, to Victoria Secret’s #VSTeenyBikini campaign, companies are increasingly asking their fans to share images of how their brand plays a role in their lives.

Apparel 133

Apparel Fashion UGC Campaign 133

Keyhole.co

MAY 9, 2023

Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences. Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. Observe how @eclectically_made , an interior decor magazine (80.6K+ followers), asks its audience to share interior designing ideas.

Instagram 52

Instagram UGC Hashtag Guidelines 52

ProBlogger

DECEMBER 30, 2011

Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. Marcus started a swimming pool company in 2001. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Marcus Sheridan.

Blogger 53

Blogger Blogosphere Curation Case Study 53

ProBlogger

JUNE 13, 2012

Do the same with magazines and television—offer your services as a source, an author, or a guest to be interviewed. This is, in fact, the tactic I employed when starting my latest blog, Jennifer Michelle Communications. Jennifer Michelle built a niche sportswear company from the ground up using just a blog and a newsletter.

Class 42

Class Press Release Conference Blogger 42

Hootsuite

AUGUST 11, 2022

Nike is the most valuable apparel brand. You don’t need to reach the level of these behemoths to benefit from brand awareness, but there’s a lot you can model in the way these companies have built their brands. All three brands are owned by the same company, but each targets a different demographic, with a social aesthetic to match.

Brands 120

Brands HootSuite Film Instagram 120