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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche.

Brands 115
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

As anyone in content marketing will know, backlinks on a high-authority site do wonders for your SEO (search engine optimization). Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. The company reportedly made over $70,000. It’s a win-win. Astoundingly, it worked.

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5 Ways Ambassador Marketing Can Benefit Your Brand

Pixlee

Unlike influencers, however, ambassadors commit to working with a company long-term. They’ll integrate your products or services into their daily lives and promote them in the same way that they would recommend a company to a friend. . In this way, brand ambassadors can have a huge positive impact on your company’s sales. .

Brands 56
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Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

The company used Promoted Video Pins targeted to the search phrases furnishing a home” and “first-time homebuyer.”. The campaign resulted in a meaningful brand lift for the company and its products. This insight led the company to identify a continued opportunity to engage with 18-to 44 year-olds. Clothing and Apparel.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

Selling more and empowering your loyal customers to share their voices is a strategy that works, but with some initial strategy and effort, you can build a referral engine that drives repeat business. . To make your program as effective as possible, here are key steps to consider: Engage your social community.

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Not only Moneysaver, but other companies are also trying to utilize SMS, Bluetooth, mobile websites, to cost effectively reach customers. Bluetooth companies such as Telebrahma and CellMagix have been promoting offers and content to consumers inside malls, by sending information directly to Bluetooth activated phones.

Startup 109
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The Metaverse: What it is and why it matters for brands

Sprout Social

Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Tech companies and enthusiasts have varying visions for metaverse technologies, along with nuanced opinions, because they’re still a work in progress. Public blockchains.

Brands 115