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How Brands Are Giving Back to Their Customers During COVID-19

Likeable

Planet Fitness announced that it will host free “work-ins,” a series of virtual fitness classes with the goal of helping folks relieve stress and stay healthy. Great Jones, a premium cookware company, has extended the hours for Potline, its free text service for real-time recipe inspiration and cooking advice. MOMA: Free Classes.

Brands 102
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14 best shopping apps of 2022

Sprout Social

There are over 350 million products listed on Amazon, from apparel, jewelry, books, consumer electronics, kitchen utensils, furniture, toys and baby products to everything in between. Shopping apps for clothes have made it easier for shoppers to purchase fashionable apparel, shoes, bags and accessories from the comfort of their homes.

Retail 126
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How I Grew a $200 Side-Hustle Etsy Shop Into a Multi-6-Figure Business

Buffer Social

I was known for constantly doodling on Adobe Illustrator in class, and one of my friends suggested I try and sell some of my designs on Etsy. Building a company is a marathon, not a sprint, and setting realistic and strategic goals with a long-game vision has been key for me.

Retail 85
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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. Consumers are quick to see right through hollow brand activism.

Brands 110
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5 Offline-to-online Marketing Tactics to Bring Your In-store Experience Online

Later

a company website, or Instagram account). The San Diego-based clean beauty company offers an At Home Facial kit for those who can’t indulge in the in-person service. . “Offline-to-online marketing” is a term used to describe any activity that drives customers from a brand’s physical presence (i.e.

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Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

Best-in-class Ecommerce brands are going above and beyond to provide the best information available to the site visitor in the form of rich user-generated content. Community-driven marketing and customer-driven feedback have become an integral part of not only marketing but merchandising decisions as well for Ecommerce companies.

UGC 71
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Insights from The Information’s Creator Economy Summit

Pixlee

The summit’s sessions focused on topics ranging from the growing popularity of social commerce to the rise of the creator “middle class” and creator burnout and mental health. . Panelists reflected on their experiences both shaping and participating in the industry, and contemplated how they expect the landscape to change in the coming years.