Convince & Convert

MAY 8, 2014

Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. As a marketer, it becomes challenging to break through, make an impact, resonate, and inspire a customer to give you their attention.

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Apparel Trends Hotels Marketing 164

Keyhole.co

NOVEMBER 17, 2023

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. million Their football-specific and apparel accounts also have millions of followers.

Sports 59

Sports Social Media Strategy Apparel 59

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

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Collaboration Brands Fashion Sports 111

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid.

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Campaign UGC Hashtag Influencer 52

Pixlee

SEPTEMBER 17, 2018

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Through the PHOTOiD campaign, Nike curated and monetized images that included easily recognizable products that could be tagged for photo galleries.

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Campaign UGC Apparel Content 67

Pixlee

MARCH 24, 2021

Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Here’s why you should take advantage of this area of marketing.

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Brands Marketing Apparel Influencer 56

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

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Tips Smart Phone Marketing Mobile 216

Keyhole.co

MARCH 21, 2023

Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. Share tons of value-driven content, consistently Once you understand your ideal audience profoundly, use demand generation tactics to nurture top-of-the-funnel marketing leads. Enter: Lead-Generation Marketing.

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Social Media Tips Marketing Patterns 52

Postcron

JANUARY 10, 2020

Further, customer reviews offer marketers valuable insight into what customers think about their brand. Emails have always been an effective marketing tool for businesses. An effective email campaign can be used to power a firm’s online review strategy. Simply put, your current and future customers care about online reviews. .

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Review Apparel Reputation Survey 123

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Hashtag Campaign Committee Apparel 45

Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from.

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Influencer Marketing How To Collaboration 52

Social Media Strategies Summit

JANUARY 5, 2022

When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. Nailing down your goals won’t just guide your strategy, but it will also help you track your campaigns more effectively. billion users in 2021.

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Small Business Instagram Platform How To 204

Pixlee

MAY 9, 2022

Creative” content includes the efforts of your marketers, influencers, and any other creative who contributes to your organization’s success. First, you can look at what competing brands are doing in terms of their creative talent and marketing. Invest in Community-Driven Marketing. Community isn’t just a buzzword in marketing.

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UGC How To Compete Apparel 75

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

AUGUST 9, 2021

It’s common for even experienced marketing teams to fall into a state of a lull with templates and repetitive elements. Use a UGC and Influencer Marketing Platform . HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. .

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UGC Brands Apparel Authentication 92

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Instagram Will Remain a Key Influencer Marketing Channel. Transparency goes a long way.

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Influencer Trends Brands UGC 75

Unmetric

OCTOBER 13, 2019

But the itch remains, more so than ever, to get their hands on the latest brand apparel. This photo/video network has proven to be a great platform for brands to market their products. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. Influencer marketing.

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Social Media Apparel Fashion Instagram 99

Pixlee

SEPTEMBER 21, 2020

Inclusivity needs to be not only a goal in marketing but a priority. . UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park.

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UGC Brands Apparel Content 56

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

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Brands How To Authentication Collaboration 115

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. In an increasingly crowded ecommerce market, this success is exceptional. These connections can’t be bought or earned with one-and-done campaigns. View this post on Instagram.

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Brands Authentication How To Apparel 136

Keyhole.co

OCTOBER 26, 2023

This works across all their campaigns, initiatives, and outreach programs. Chanel has gone beyond their niche consumer base and nurtured a widespread community in the realms of fashion and apparel. Here are some features of Chanel’s marketing strategy: 1. However, they also go beyond video campaigns.

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Fashion Platform Engagement Social Media 52

Small Business Mavericks

SEPTEMBER 25, 2015

In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. e-mail marketing that. Sectors Are Leading With E-mail Marketing?

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Apparel Statistics Marketing Retail 70

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). The reality, though?

Social Media 132

Social Media Strategy Engagement Hashtag 132

Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. When you track NPS, you can make the necessary adjustments in your product or marketing tactics to convert detractors to promoters. Make Giving Feedback Easy.

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UGC Apparel Content Hashtag 52

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. Which campaigns were most successful?

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Products Team Focus Group Collaboration 91

Convince & Convert

DECEMBER 16, 2014

A huge part of this brand’s marketing strategy is blogger outreach. They also know when to implement a campaign approach to scale different products and messaging. Sam Zivot is the brain behind all of Lorna Jane’s digital marketing, including blogs, social, email and search strategies. Create a well-organized campaign.

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Blogger Fashion Case Study Brands 152

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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Influencer Travel Marketing Instagram 65

Pixlee

OCTOBER 16, 2020

2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Influencer marketing. Not all content is created equal. Video reviews.

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UGC Content Strategy How To 82

Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience. Gucci runs several campaigns on Instagram that garners a lot of engagement.

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Instagram Brands Fashion Sports 155

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. But first, we wanted to start with a couple of outside-the-box campaigns to get you feeling inspired. .

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Social Media SMS UGC Marketing 67

Pixlee

MARCH 15, 2021

One of the most important parts of starting a new year, new job, or even a new quarter is to conduct an email audit as an email marketer. It refers to a full assessment of previous (and ongoing) email marketing efforts using various KPIs and determines what’s being done, what isn’t, and how to execute campaigns better.

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Template Templates Embedding Metrics 83

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. Run Engaging Influencer Marketing Campaigns. Practice Actionable Social Listening.

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Strategy UGC Brands Apparel 52

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel.

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UGC Brands Apparel Content 59

Convince & Convert

MAY 30, 2013

Over the past 8 weeks, the campaign has generated 629 uses of the #coachfromabove on Instagram alone , including those from Coach. The campaign follows the continuing trend of brands encouraging and celebrating user-generated content. Do the math and that’s an average of 78 per week, not including the photos submitted via Twitter.

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Apparel Fashion UGC Campaign 133

Pixlee

NOVEMBER 10, 2020

The first email marketing campaign was in 1978. Decades later, email marketing still generates the best ROI of any channel. Our culture has changed a lot since that first email blast, and it’s important to evolve your email marketing tactics to keep up with new consumer expectations. . On average, Pixlee users see a 2.9%

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UGC Content Curation Apparel 98