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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

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Why Brands Should Invest in a TikTok Strategy

Pixlee

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Brands have to be alert to a myriad of new trends popping up every day.

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How to Make Money on Social Media: Tips for Brands and Creators

Hootsuite

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Analysis of Adidas’s social media accounts Adidas is the leading sportswear and footwear brand in Europe, and the second largest worldwide ( closely behind Nike ). million Facebook: 40.95 million Facebook: 40.95

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2017 Social Media Trends Check-In

Ignite Social Media

LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter. This is something to keep in mind for your brand when planning content for the platform. Think about appropriate hashtags and keywords to add to the conversation.

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How to Create an Adaptable Content Strategy with User-Generated Content

Pixlee

As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. The content you put out can help you achieve important goals—build brand awareness (marketing campaigns) and get conversions (sales campaigns).

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