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How to Engage Eco-Friendly Customers on Instagram

Pixlee

Users on Twitter, Facebook, and Instagram frequently express their concerns about the environment, urging companies take Corporate Social Responsibility (CSR) more seriously. A whopping 73% have even gone as far as to demand that brands take action to ensure that they aren’t operating at the expense of the clean environment. .

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. Define your brand mission statement.

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

Take a look at the other positive environmental effects of putting less emphasis on branded, studio content and a little more on content created organically by your brand’s fans: #1 Decreased Costs Associated With Delegating Content Creation. This is how they raise brand awareness and attract the right type of a customer.

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