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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. How can I implement a video strategy for my brand? It has been said that Facebook was on its deathbed. Here are some formats that still perform well on Facebook.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 112
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How to Make Money on Social Media: Tips for Brands and Creators

Hootsuite

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social. Building buzz around your brand does more than just boost your reputation. movies, songs, etc.) and app subscriptions.

Buy 142
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How Brands Are Giving Back to Their Customers During COVID-19

Likeable

But the one good thing about crazy (or scary, or uncertain) times is that they often bring out the best in people—and, in the case of brands, some very creative ideas and activations. Its trainers will host these 20-minute work-ins live on the Planet Fitness Facebook page daily at 7 p.m. Lululemon: Instagram Live. MOMA: Free Classes.

Brands 102
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Why Brands Should Invest in a TikTok Strategy

Pixlee

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Brands have to be alert to a myriad of new trends popping up every day.

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How to Create an Adaptable Content Strategy with User-Generated Content

Pixlee

Preparation is key—it helps you manage stress, saves time, and gives you better control over content creation. As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. UGC is perfect for ads.

UGC 82