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How Brands Can Collect Higher-Quality UGC

Pixlee

User-generated content (UGC) can help solve the content lull. However, the content your users produce may be less-than-optimal by your brand standards. So the challenge is, how can you collect higher-quality UGC you need to constantly grow your business? . Brand Marketing

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy.

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. The question is how to bring the authentic community experience from social media into your stores.

5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). KiraGrace’s Brand Story through Customers.

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7 Brands With a Killer Social Media Campaign

Later

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . 1: Knix’s Community-building Campaign.

Brand Value in the Age of Digital-First Experiences

Pixlee

Digital-first marketing has been vital to brand growth for decades. But in today’s world of social distancing, brand value has changed. Brands must be able to communicate with their customers in a tactful and agile way. Use UGC to Quickly Create Optimal Customer Experiences.

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Ecommerce During Uncertain Times: How Brands Are Delivering on Promises to Customers

Pixlee

Another noticeable change it has caused in consumer behavior is a higher emphasis on brand values like trust, accountability, and promise-keeping. . Honesty, transparency, trust, and genuine care and commitment to each individual customer still remain at the forefront for value-driven brands.

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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts.

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2019 Influencer Marketing Trends for Brands

Pixlee

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations. In 2019, more brands will be able to show returns from Instagram, if they’re making the best use of the platform.

10 Tips for Increasing Your Brand’s Instagram Growth in 2021

Pixlee

As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even building a presence online is growing. This works wonders because unlike typical branded ads, influencer marketing is far more subtle.

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

Unless you’ve been living under the rock, you’re well aware of just how organically digital marketing has made its way into every brand’s business strategy in the past decade. This is how they raise brand awareness and attract the right type of a customer. Brand Marketing

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Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month

Pixlee

Pride, which began in the wake of the Stonewall Riots against police discrimination towards the LGBT community in New York, has evolved since 1970. As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community. These brands showcase authentic customers and proudly emphasize their community values through a value-oriented message. Brand Marketing

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How to Create an Adaptable Content Strategy with User-Generated Content

Pixlee

As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. Why you should include UGC in your social media calendar. UGC is perfect for ads.

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How To Integrate Influencer Marketing With Email Marketing

Pixlee

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. Generally, adding influencer content improves brand credibility via social proof. .

How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? 4 Ways to Use UGC to Improve NPS.

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How Pixlee Improves Your Email Performance With User-Generated Content

Pixlee

Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. increase in click-through rates when they use UGC. .

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The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition.

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The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition.

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How 8 Brands are Using Linkin.bio to Sell on Instagram

Later

In the following post, we look at 8 brands that are using Linkin.bio to sell on Instagram: How to Sell on Instagram with Linkin.bio. When it comes to promoting products on Instagram without being overbearing or pushy, few do it as well as direct-to-consumer underwear brand MeUndies. According to Caroline Judd, community coordinator at MeUndies, she’s found that using Later’s Linkin.bio feature offers the highest conversion when it comes to making sales from Instagram.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. Define your brand mission statement.

How to Engage Eco-Friendly Customers on Instagram

Pixlee

A whopping 73% have even gone as far as to demand that brands take action to ensure that they aren’t operating at the expense of the clean environment. . After all, people trust other people more than they trust brands. Brand Marketing Social Media Marketing

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How User-Generated Content Can Reduce Bounce Rate

Pixlee

Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). Ways to Reduce Bounce Rate with UGC. One of the ways to reduce bounce rate is user-generated content (UGC). Whiskey brand Proper No.

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The Top 5 Social Media Tools in 2020

Pixlee

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before. Featured in Leonisa’s shoppable gallery of UGC.

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5 Offline-to-online Marketing Tactics to Bring Your In-store Experience Online

Later

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. However, the transition from in-person to online can be a tricky one to navigate, especially for brick-and-mortar brands.

Will Your Number of Instagram Followers Matter in 2019?

Pixlee

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. In the push to build an Instagram audience, many brands and influencers cut corners by purchasing fake followers that artificially inflate page numbers. UGC can be gathered on Instagram in a variety of ways.

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10 Ways You Can Beat the Instagram Algorithm

Pixlee

A surefire way to engage your audience is through user-generated content (UGC). UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods.

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Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

Online communities and the way they purchase are constantly evolving. Ecommerce brands need to keep up with these changing demands if they want to remain. Best-in-class Ecommerce brands are going above and beyond to provide the best information available to the site visitor in the form of rich user-generated content. Using UGC helps you create an original and authentic connection with your audience.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

It also has to suit your brand messaging and intended audience. You can offer cash rewards for advocates who promote your brand to their peers. Research suggests that for stronger brands, rewarding both parties works better. Meanwhile, for the newer brands, rewarding the referrer gives slightly better returns compared to rewarding both equally. Deepening brand loyalty for existing customers and motivating them to refer should be your priority.

In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right

Pixlee

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. Alo Yoga is one of those few athleisure brands that has managed to stand out from the pack. There are four things in particular that Alo Yoga’s marketing team has been doing that have been extremely beneficial to the brand.

10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. In fact, 30% of consumers want educational, informative social content from brands. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media.

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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Aligning with causes that are important their audience has proven effective for brands when done with authenticity. This level of engagement is an indicator that taking a stand and being purpose-driven on social media can work for brands when done right. Brand Marketin

In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right

Pixlee

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. Alo Yoga is one of those few athleisure brands that has managed to stand out from the pack. There are four things in particular that Alo Yoga’s marketing team has been doing that have been extremely beneficial to the brand.

In the Billion Dollar Athleisure Market, Here's What Alo Yoga is Doing Right

Pixlee

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. Alo Yoga is one of those few athleisure brands that has managed to stand out from the pack. There are four things in particular that Alo Yoga's marketing team has been doing that have been extremely beneficial to the brand.

Coach Admires The View From Above

Convince & Convert

The campaign follows the continuing trend of brands encouraging and celebrating user-generated content. From Lululemon’s #thesweatlife, to Victoria Secret’s #VSTeenyBikini campaign, companies are increasingly asking their fans to share images of how their brand plays a role in their lives. However, what takes Coach’s UGC campaign a step further, is how they’ve taken the #coachfromabove theme and maximized it across multiple web and social media channels.

Social Spotlight: Nike and how to outpace the competition on social

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. The competition for attention is fierce for brands on social. How does a brand looking to make a name for itself overcome these obstacles?

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing. It’s a really powerful message to send, and it’s been very effective for REI’s brand.

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How to accelerate Instagram growth (without buying followers)

Sprout Social

It’s a place where people create, share and interact with both their friends and their favorite brands. As with any social platform, brands that want to get the most out of Instagram need a substantial following. At the same time, paying for followers also goes against the IG community guidelines, which means you could risk an account purge. People are looking for consistency and timeliness from the brands they follow. Encourage more UGC (User-Generated Content).

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