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3 Overrated Factors That Impact Meta Ads Performance Less Than We Think

Jon Loomer

I recently discussed the four most important factors that impact Meta advertising results. It’s only natural that we follow that up with the most overrated. This post is necessary. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. You should be focusing on those four primary items instead.

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Meta Launches Roll-Out of End-to-End Encyption by Default on Messenger

Social Media Today

Default encryption finally comes to Messenger, after five years of development.

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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It’s fair to say 2023 has been a busy year in the social media world. So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. So we thought it was a good time to round up some of the biggest social media moments of the last 12 months, from the neverending viral hype train surrounding the Barbie movie to those horrendous big red boots all the influencers wore for approximately two weeks back in February.

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4 Most Important Factors That Impact Meta Ads Performance

Jon Loomer

There are four factors that, if you consistently prioritize them and get them right, will lead to high-performing Meta ads. If you run an agency or manage ads for others, invest in these primary areas. First, allow me to state the obvious: There are limitless factors that impact the performance of your ads. I’m not saying that these are the only things that matter and you can ignore everything else.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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5 Considerations for the Future of X Following Elon’s Anti-Advertiser Comments This Week

Social Media Today

Elon has made his stance on advertisers clear - but will that lead to the end of the platform as we know it?

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Who Is @BasedBeffJezos, The Leader Of The Tech Elite’s ‘E/Acc’ Movement?

Forbes Social Media

A former Google engineer and the founder of stealth AI startup Extropic, is behind the Twitter account leading the “effective accelerationism” movement sweeping Silicon Valley.

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Meta, Miramar Group, and Swire Resources Revolutionize Customer Engagement on WhatsApp with Omnichat

Bill Hartzer

(from left) Ashley Guo, Strategic Partnerships of Meta; Alan Chan, Founder and CEO of Omnichat; Lucy Cheung, Director of Group Marketing and Corporate Communications of Miramar Group; Christine Tam, Senior E-commerce Manager of Swire Resources Limited; Pak Hui, Chief Operating Officer of Omnichat officiated at the opening ceremony of the Summit. Global social media giant Meta, renowned hospitality brand Miramar Group, and leading sports retailer Swire Resources Limited have joined forces with Om

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The Age of Virtual Influencers is Coming, Which Will Bring a Range of New Considerations for Brands

Social Media Today

The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.

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Viral Photo Falsely Claims To Show Man Who Stabbed Derek Chauvin

Forbes Social Media

A photo purporting to show John Turscak, the man who recently stabbed Derek Chauvin, has been circulating widely online. But that's actually a businessman from Georgia.

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the int

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Importance of the Performance Goal

Jon Loomer

The Performance Goal is central to your ad strategy. There may not be a more important step when creating a campaign… You determine this in your ad set. The Performance Goal is the action you want most. It’s how you measure success. It’s also how Meta will measure success, and it impacts how your ads are delivered. Examples are things like conversions, leads, ThruPlays, link clicks, and landing page views.

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Dominate Social Media: ChatGPT Secrets To Crafting Viral Content

Forbes Social Media

Imagine if you could click your fingers and go viral. Try these 7 ChatGPT prompts to unlock ideas that scale and get actionable tips to take your brand to the next level.

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How to Select the Best Social Media Channels for Your Brand

Ignite Social Media

Deciding which social media platforms to be on can be overwhelming for brands today. With new channels launching and others declining in popularity, how do you know where to focus your efforts? Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Partnering with AI Throughout the Partnership Journey w/ Katie Richman

The Social Media Hat

Partnership Unpacked, Episode 50, with Katie Richman The post Partnering with AI Throughout the Partnership Journey w/ Katie Richman appeared first on The Social Media Hat.

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How Attribution Impacts Performance

Jon Loomer

Proper attribution is more important than you think… Your ability to properly feed attribution impacts your results and your ability to interpret results. But it’s more than that. You of course need to add the Meta pixel , but that’s the bare minimum. You need to set up standard events and custom events to help define important actions. You also need to set up the Conversions API , which can include both the web API and CRM API.

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Pinterest Shares its 2024 Trend Predictions Based on In-App Engagement Data

Social Media Today

Pinterest's annual trend report is based on key discovery trends and user behaviors in the app.

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No, Bruce Springsteen Didn’t Wear A Shirt With ‘Keep America Trumpless’

Forbes Social Media

Have you seen a photo of rock music legend Bruce Springsteen wearing a t-shirt that says “Keep America Trumpless”? It’s gone viral, but the image is fake.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

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iKala Unleashes AI Magic with 2 Million Influencers in Southeast Asia

Bill Hartzer

iKala, the Taiwanese powerhouse in AI transformation solutions, has just turned up the heat on influencer marketing with a massive expansion of its AI influencer platform, KOL Radar. The company’s latest feat includes an impressive influx of Southeast Asian influencer profiles and strategic collaborations with regional giants, sparking a revolution in AI-driven influencer marketing strategies.

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Brand Lift Tests in Experiments

Jon Loomer

Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. Brand Lift allows you to use surveys to calculate the effect your ads had on brand awareness and recall. You can run your survey test on a specific campaign, campaign group, or across your entire ad account.

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LinkedIn Launches “Guide to Creating” to Provide More Tips for Members

Social Media Today

The new page will share tips and notes on how to maximize your LinkedIn presence.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Steal This Social Media Calendar Template (+ How to Make Your Own From Scratch)

Buffer Social

If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. Especially if you’re managing multiple channels.

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How B2B influencer marketing will grow your brand

Sprout Social

Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.

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Is Elon Musk’s Free Speech Absolutism Compatible With Social Media

Forbes Social Media

If Musk is in favor of free speech absolutism, he should also accept that free speech does not mean being free of consequences

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Conversion Leads CRM Ingegration

Jon Loomer

Has anyone managed to set up Meta’s Conversion Leads CRM integration ? Conversion Leads is an awesome option that allows you to optimize for leads that ultimately convert. You do this by integrating your CRM and defining your funnel for Meta. This shifts focus from the quantity of leads, which could be low-quality, to conversion leads. After someone completes your form, they need to eventually buy from you.

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The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands

Social Media Today

The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.

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How We Built Our Guest Posting Program

Buffer Social

Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was everywhere, from our emails to our LinkedIn accounts.  Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy.

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Top 10 reputation management software and how to select the best tool for your business

Sprout Social

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. What customers say and how they relate with your business can greatly affect your online reputation. It can take as little as one bad review to send all your hard work crashing like a pack of cards.

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Elon Musk Offered 'F U' To Advertisers—They Won't Be Coming Back

Forbes Social Media

X has increasingly been in the spotlight—but usually for actions that have been questioned by media watchers.

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Updates to Meta Ads Bidding

Jon Loomer

Meta made updates to bidding … When you run a manual purchases campaign, you may now see this message: “Changes to the cost per result goal and ROAS goal bid strategies.” Here are the changes: 1. Updated the Cost Per Result Goal bid strategy to improve conversion volume. You’d use the Cost Per Result Goal to control how much you spend per conversion.

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LinkedIn Rolls Out New Updates for Newsletters, Including Improved Creation and Customization Tools

Social Media Today

Some handy updates for LinkedIn's newsletter creation tools.