Jon Loomer

APRIL 21, 2025

Metas development team working on Lead Ads and Instant Forms has been busy over the past few months. I’ve documented 11 updates and new features for the Lead Ads product alone. If youre currently using Lead Ads, see how many of these features you have. If you gave up on them before, you may not even recognize the product now. I reviewed multiple ad accounts to identify which features are widely available and which are more limited.

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Cost Features SMS Template 153

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Enjoy winding down with a good documentary? Theres a subreddit for you. If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore.

Communities 90

Communities Brands Reddit Travel 90

Social Media Strategies Summit

APRIL 16, 2025

Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Sadly, thats no longer the case. Organic reach on major platforms has been shrinking for years for instance, it dropped 18% on Instagram from January 2023 to August 2024. Image source Declining reach is a big problem for government agencies and public sector teams, which rarely have the budget to spend on social media ads.

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Collaboration Trends Social Media Organization 130

Buffer Social

APRIL 16, 2025

I run a Facebook group called Freelancers Who Work Smart, Not Hard , but, for ages, I managed it the hard way, not the smart way.  The hard way looks like this: trying to remember to post regularly (when I sometimes can’t even remember what day of the week it is), coming up with some of my best ideas at 3 a.m. (before promptly falling asleep and forgetting them), and posting sporadically with neither consistency nor strategy.

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Facebook How To Notification Groups 111

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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Ignite Social Media

APRIL 16, 2025

AI-generated influencers are making waves in social media marketing. These virtual personas promise brands full creative control, cost efficiency, and the ability to engage audiences 24/7. But do they actually work? And more importantly, should brands use them? Our take: probably not. Heres why. What are AI Influencers? AI influencers fall into two categories: Fully Artificial Influencers These are completely AI-generated personalities with no real-world counterpart.

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Influencer Brands FeedBurner Avatar 88

Jon Loomer

APRIL 22, 2025

I now have Incremental Attribution. You may have it, too. Meta is starting to roll this out more broadly now, and Im seeing it in one account. This helps answer a lot of questions Ive had about how this works. Eligibility First, three campaign objectives are eligible: Sales Leads Engagement Its any case where you can select the website conversion location and use the Maximize Conversions performance goal.

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Education Conversation Campaign Report 89

Oktopost

APRIL 21, 2025

In this episode, BioCatchs Gustavo Mazzocchi shares how a World Cup-themed advocacy competition turned reluctant employees into social media champions with gamified tactics and nonstop energy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary “Build something youd look at and say, Yeah, this is awesome.

Social Media 77

Social Media Social Media Management Patterns Banking 77

Bill Hartzer

APRIL 17, 2025

Aha Community Sees Explosive 4,933% Revenue Growth In a market where digital platforms often rely on algorithms to steer engagement, Aha Community is taking a different route and it is paying off in spades. Founded with the aim of turning everyday knowledge into tangible value, Aha Community has achieved an astonishing 4,933% growth in revenue over just three years.

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Reddit Authentication Communities Privacy 78

Buffer Social

APRIL 22, 2025

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. You know what helps to remember, though? All of those folks started out exactly where you are now.  Video is a great format to explore: it helps your audience connect with you more deeply and puts a face to the (brand) name.

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Examples Video Strategy Tips 74

Jon Loomer

APRIL 17, 2025

Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager. Let’s take a closer look… How it Works Conditional Formatting allows you to have Meta automatically format cells based on performance. For example, red is bad and green is good. In the version that I have, it’s found by clicking the arrows at the top of the Cost Per Result column.

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CPM CPC Cost Metrics 101

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Social Media Today

APRIL 20, 2025

Digitally-created characters are driving big engagement on YouTube.

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YouTube Publishing Influencer Engagement 196

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account.

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Facebook HootSuite Marketing Groups 57

Oktopost

APRIL 17, 2025

Can you believe our Financial Controller won our employee advocacy competition?Thats the beauty of advocacy: it brings out champions youd never expect. He claimed the No. 1 spot on his leaderboard AND took home an Oktie award. Shout out Kfir Rotbart So heres how it all started. As the new year began and Q1 got underway, we found ourselves facing a familiar challenge: how can we re-energize our advocates after the holiday slowdown?

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Energy Team System Patterns 62

Buffer Social

APRIL 17, 2025

Let’s start with the facts: I don’t usually create content this way. Most weeks, I post 3–5 times across LinkedIn, Threads, and TikTok — usually planned a few days in advance, sometimes the same day. I like having the flexibility to post when I’m inspired, not just when something’s scheduled. But ahead of a month-long trip — part retreat, part travel — I knew I couldn’t rely on my usual workflow.

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Content Social Media Energy Film 61

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Awario

APRIL 22, 2025

Want your brand to show up in ChatGPT or Perplexity answers? Discover 5 smart ways to boost brand mentionsand why unlinked mentions may now matter more than backlinks for AI visibility.

Brands 97

Brands Strategy 97

Social Media Today

APRIL 17, 2025

Some pointers for your YouTube strategy.

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YouTube Tips Content How To 194

Audiense

APRIL 23, 2025

Buy now pay later is a payment option that essentially offers customers a short term loan, and splits a purchase into smaller, interest-free payments.

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The Realtime Report

APRIL 17, 2025

Full Throttle: Decoding the Mechanics of Car Battery Chargers Imagine a world where every day felt like a race against time, where every second counted, and speed was of the essence. In the fast-paced realm of automobiles, the unsung hero often remains the humble car battery charger. It waits patiently, ready to spark life into your vehicle when you need it most.

Automotive 91

Automotive Energy Wireless Exercises 91

Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

Buffer Social

APRIL 23, 2025

I create video content for Instagram Reels, TikTok, YouTube, and LinkedIn, so I’m always looking for new tools to make the process smoother — and I may just have found my new favorite. Instagram has just launched their brand-new video editing app, Edits by Instagram , and it’s already way surpassed my expectations. If you’ve ever tried to edit a reel with Instagram’s native video editing tools, you’ll know why I was a bit skeptical.

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WebInKnow

APRIL 21, 2025

Colonials fought 250 years ago against unfair taxes. Today, many Americans are doing the same, fighting tariffs, which are a form of taxation.

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Social Media Today

APRIL 20, 2025

YouTube’s CTV viewing numbers continue to rise.

YouTube 193

YouTube Marketing 193

Ignite Social Media

APRIL 23, 2025

Hashtags have been a cornerstone of social media marketing for over a decade, but in 2025, their role is rapidly evolving. With major platforms like Instagram, LinkedIn, and X (formerly Twitter) shifting away from traditional hashtag strategies, many marketers are left wondering – are hashtags still worth using? The short answer: it depends. While hashtags are no longer the primary driver of reach and engagement on many platforms, they still serve a purpose in categorization, searchability

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Hashtag Social Media Marketing SEO 78

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Jon Loomer

APRIL 20, 2025

I had a campaign that generated some pretty amazing results. Amount Spent: $14.54 Purchases: 29 Cost Per Purchase: $.50 Conversion Value: Over $13,000 Return On Ad Spend: Over 900 Sounds crazy, right? Yeah, it is. Because its fake. Here’s what happened… The Explanation As much as I wanted to take credit for these results, I immediately knew what happened.

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Conversation Campaign Cost Eventful 100

Buffer Social

APRIL 23, 2025

With the ever-changing nature of The Algorithm™, hashtags have remained one of the most reliable ways to boost your content’s visibility. Whether you're creating Instagram Reels, posting to TikTok, or scheduling content across multiple social media platforms, the right hashtags can help you reach the right audience — fast. Your TikTok or Instagram hashtags might be what gets your content discovered, shared, or saved — especially when they’re relevant, time

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Hashtag Instagram URL Social Media 56

WebInKnow

APRIL 16, 2025

Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.

Products 52

Products Brands Case Study Study 52

Social Media Today

APRIL 16, 2025

Some pointers for your click-to-message promotions.

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Tips How To 189

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Social Media Today

APRIL 17, 2025

A new way to encourage engagement around Reels content.

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Features Instagram Engagement Content 182

Social Media Today

APRIL 20, 2025

“Storylines” would enable users to add to a collective event Story.

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Collaboration Features Instagram Eventful 182

Social Media Today

APRIL 16, 2025

Some new ways to find the most recent and relevant Reels clips.

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Feed Feedly Instagram 177

Social Media Today

APRIL 16, 2025

A new advance for X’s generative AI tools.

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Project Tools 175

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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