Trending Articles

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11 New Meta Lead Ads Features That Improve Quality and Lower Costs

Jon Loomer

Metas development team working on Lead Ads and Instant Forms has been busy over the past few months. I’ve documented 11 updates and new features for the Lead Ads product alone. If youre currently using Lead Ads, see how many of these features you have. If you gave up on them before, you may not even recognize the product now. I reviewed multiple ad accounts to identify which features are widely available and which are more limited.

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The future is niche: a brand guide to popular niche communities

Sprout Social

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Enjoy winding down with a good documentary? Theres a subreddit for you. If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore.

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How Government Agencies Can Succeed in a Pay-to-Play Space with No Budget

Social Media Strategies Summit

Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Sadly, thats no longer the case. Organic reach on major platforms has been shrinking for years for instance, it dropped 18% on Instagram from January 2023 to August 2024. Image source Declining reach is a big problem for government agencies and public sector teams, which rarely have the budget to spend on social media ads.

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How to Schedule Facebook Posts in 3 Easy Ways (+ Save Hours Every Week)

Buffer Social

I run a Facebook group called Freelancers Who Work Smart, Not Hard , but, for ages, I managed it the hard way, not the smart way.  The hard way looks like this: trying to remember to post regularly (when I sometimes can’t even remember what day of the week it is), coming up with some of my best ideas at 3 a.m. (before promptly falling asleep and forgetting them), and posting sporadically with neither consistency nor strategy.

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How to Set Better OKRs and Drive Results

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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Should Your Brand Use AI Influencers? The Pros and Cons

Ignite Social Media

AI-generated influencers are making waves in social media marketing. These virtual personas promise brands full creative control, cost efficiency, and the ability to engage audiences 24/7. But do they actually work? And more importantly, should brands use them? Our take: probably not. Heres why. What are AI Influencers? AI influencers fall into two categories: Fully Artificial Influencers These are completely AI-generated personalities with no real-world counterpart.

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New Incremental Attribution Details

Jon Loomer

I now have Incremental Attribution. You may have it, too. Meta is starting to roll this out more broadly now, and Im seeing it in one account. This helps answer a lot of questions Ive had about how this works. Eligibility First, three campaign objectives are eligible: Sales Leads Engagement Its any case where you can select the website conversion location and use the Maximize Conversions performance goal.

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Gamifying employee advocacy: Inside BioCatch’s Social Media World Cup

Oktopost

In this episode, BioCatchs Gustavo Mazzocchi shares how a World Cup-themed advocacy competition turned reluctant employees into social media champions with gamified tactics and nonstop energy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary “Build something youd look at and say, Yeah, this is awesome.

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Aha Community’s Astonishing 4,933% Growth: How Korea’s Reddit Is Changing Online Dialogue

Bill Hartzer

Aha Community Sees Explosive 4,933% Revenue Growth In a market where digital platforms often rely on algorithms to steer engagement, Aha Community is taking a different route and it is paying off in spades. Founded with the aim of turning everyday knowledge into tangible value, Aha Community has achieved an astonishing 4,933% growth in revenue over just three years.

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Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Social

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. You know what helps to remember, though? All of those folks started out exactly where you are now.  Video is a great format to explore: it helps your audience connect with you more deeply and puts a face to the (brand) name.

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Conditional Formatting in Ads Manager

Jon Loomer

Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager. Let’s take a closer look… How it Works Conditional Formatting allows you to have Meta automatically format cells based on performance. For example, red is bad and green is good. In the version that I have, it’s found by clicking the arrows at the top of the Cost Per Result column.

CPM 101
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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YouTube Publishes New Insights Into the Rise of Virtual Influencers

Social Media Today

Digitally-created characters are driving big engagement on YouTube.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account.

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How we ran The Okties employee advocacy competition at Oktopost

Oktopost

Can you believe our Financial Controller won our employee advocacy competition?Thats the beauty of advocacy: it brings out champions youd never expect. He claimed the No. 1 spot on his leaderboard AND took home an Oktie award. Shout out Kfir Rotbart So heres how it all started. As the new year began and Q1 got underway, we found ourselves facing a familiar challenge: how can we re-energize our advocates after the holiday slowdown?

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How I Prepared for a Month of Social Media Content in One Day

Buffer Social

Let’s start with the facts: I don’t usually create content this way. Most weeks, I post 3–5 times across LinkedIn, Threads, and TikTok — usually planned a few days in advance, sometimes the same day. I like having the flexibility to post when I’m inspired, not just when something’s scheduled. But ahead of a month-long trip — part retreat, part travel — I knew I couldn’t rely on my usual workflow.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Want Your Brand in AI Answers? Start with These 5 Mention Strategies

Awario

Want your brand to show up in ChatGPT or Perplexity answers? Discover 5 smart ways to boost brand mentionsand why unlinked mentions may now matter more than backlinks for AI visibility.

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YouTube Shares Tips on How to Convert Long-Form Content into Shorts

Social Media Today

Some pointers for your YouTube strategy.

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Buy now pay later: what Fintech companies need to know about the BNPL audiences

Audiense

Buy now pay later is a payment option that essentially offers customers a short term loan, and splits a purchase into smaller, interest-free payments.

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Full Throttle: Decoding the Mechanics of Car Battery Chargers

The Realtime Report

Full Throttle: Decoding the Mechanics of Car Battery Chargers Imagine a world where every day felt like a race against time, where every second counted, and speed was of the essence. In the fast-paced realm of automobiles, the unsung hero often remains the humble car battery charger. It waits patiently, ready to spark life into your vehicle when you need it most.

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Future-Proof Your Talent Pipeline

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

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7 Tips + Tricks for Instagram Edits: How to Use the New Video Editing App

Buffer Social

I create video content for Instagram Reels, TikTok, YouTube, and LinkedIn, so I’m always looking for new tools to make the process smoother — and I may just have found my new favorite. Instagram has just launched their brand-new video editing app, Edits by Instagram , and it’s already way surpassed my expectations. If you’ve ever tried to edit a reel with Instagram’s native video editing tools, you’ll know why I was a bit skeptical.

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250 Years After The Shot Heard ‘Round The World, Americans Battle Government Again

WebInKnow

Colonials fought 250 years ago against unfair taxes. Today, many Americans are doing the same, fighting tariffs, which are a form of taxation.

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YouTube Continues to Dominate Streaming Market Share

Social Media Today

YouTube’s CTV viewing numbers continue to rise.

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Hashtags in 2025: Are They Still Relevant for Social Media Marketing?

Ignite Social Media

Hashtags have been a cornerstone of social media marketing for over a decade, but in 2025, their role is rapidly evolving. With major platforms like Instagram, LinkedIn, and X (formerly Twitter) shifting away from traditional hashtag strategies, many marketers are left wondering – are hashtags still worth using? The short answer: it depends. While hashtags are no longer the primary driver of reach and engagement on many platforms, they still serve a purpose in categorization, searchability

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Conversions From Internal Admin Traffic

Jon Loomer

I had a campaign that generated some pretty amazing results. Amount Spent: $14.54 Purchases: 29 Cost Per Purchase: $.50 Conversion Value: Over $13,000 Return On Ad Spend: Over 900 Sounds crazy, right? Yeah, it is. Because its fake. Here’s what happened… The Explanation As much as I wanted to take credit for these results, I immediately knew what happened.

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7 Best Free Hashtag Generators in 2025

Buffer Social

With the ever-changing nature of The Algorithm™, hashtags have remained one of the most reliable ways to boost your content’s visibility. Whether you're creating Instagram Reels, posting to TikTok, or scheduling content across multiple social media platforms, the right hashtags can help you reach the right audience — fast. Your TikTok or Instagram hashtags might be what gets your content discovered, shared, or saved — especially when they’re relevant, time

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Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom

WebInKnow

Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.

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Meta Shares Tips on How to Maximize Click-to-Message Ads

Social Media Today

Some pointers for your click-to-message promotions.

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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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Instagram Launches ‘Blend’ Reels Sharing Feature

Social Media Today

A new way to encourage engagement around Reels content.

Features 182
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Instagram Experiments With Collaborative Stories Feature

Social Media Today

“Storylines” would enable users to add to a collective event Story.

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Instagram Tests New Sorting Filters for Reels Feed

Social Media Today

Some new ways to find the most recent and relevant Reels clips.

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xAI Launches ‘Grok Studio’ Advanced AI Project Tool

Social Media Today

A new advance for X’s generative AI tools.

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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.