Trending Sources

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface.

What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. One important factor to note, however, is that there are still manual capabilities the API does not currently cover.

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Three F-Commerce Techniques That Actually Work

Convince & Convert

If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. But in truth, it’s very possible that the way these retailers were thinking about Facebook as a commerce platform was wrong from the starting line.

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Everything Marketers Need to Know About F8 Conference 2017 to Stay Ahead on Facebook

Buffer Social

At the conference itself, Facebook announced the launch of Facebook Live API, Instant Articles, and Messenger Bots. Marketing APIs: Advertising Automation, for All (2 PM PST). Facebook will likely be opening up the API for the group bots to allow developers to create more group bots.

Augmented Reality for PR and Marketing Pros

Spin Sucks

Think of it as being placed in a 3D world while you read a magazine or shop in a retail store. Unless you are a marketing or PR pro who also has amazing skills with API development, particularly around camera data, this is not a DIY project.

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Using Competition to Drive Brand Engagement

Spin Sucks

Goal: As a multi-channel home furnishings retailer, Crate and Barrel sought to drive gift registry creation and engage consumers online. How it worked: Participants were required to create a Crate and Barrel gift registry through the Strutta API.

The Global Messaging Market Became Totally Saturated and You Won’t Believe What Happened Next

Socialmedia.biz

In the early days of push messaging there was an idea that retail businesses could use geo-location data to push offers to potential customers walking past a store front. Photo courtesy of Sean MacEntee, flickr, CC BY 2.0.

Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

My business is neither e-commerce retail nor is it travel, so my interest in the announcements above are merely vicarious. Frequency and Device rules will be available within Power Editor and the Ads Manager, but all other rules will need to be accessed via the API.

Email Automation: The Essential Guide to Email Marketing Automation

Razor Social

API for third-party access – allows integration of other tools to your marketing automation tool. For example, for this retailer it makes perfect sense to send an initial offer in the very first email.

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The Real Pokémon Go Business Lessons

Geoff Livingston

The third party tracker makes a ton of sense, but like other social communities such as Twitter and Facebook that began with open APIs, Niantic has already shown a penchant to crush successful secondary apps. Pokémon Go is the hottest thing to hit the Internet since SnapChat.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. Facebook API data. . It’s no secret: social media marketing has a data problem.

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What Pinterest’s Updated Policies Mean for Marketers

SocialFish

“Because Pinterest does not have an API, the only way for third parties to date to gather data was to scrape the data off of Pinterest to determine metrics such as followers, repins, likes, etc.

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Like the previous spreadsheet, FacebookFans is a Google macro based on Facebook API. The script requires your own Twitter API key (which is pretty easy to get), and provides easy-to-follow set up instructions. You can use it either standalone or with Twitter API authentication and it can be setup up for continuous collection (you can collected around 35k tweets before it fills up).

How badges help news websites build community, make money | Poynter.

www.poynter.org

If one central system could manage user identity and browsing history, each site could access that data through an API and award its own badges based on its own criteria.

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What the Future Holds for B2B Social Media Marketing

mashable.com

She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores Drupal Founder on Why Open Source is. Google Introduces API Console 5 Website Designs That Blew Us Away [.

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Spotzot Launches SpotAds, Claims Realtime Mobile Offers Get CTRs Up To 70%

The Realtime Report

retail chains into catalogs of offers grouped by category and price that match the interests and locations of up to 100 million shoppers. As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting.

Where to Find Twitter Trending Topics for your Online Marketing

Devumi

Get serious with Hashtags.org Hashtags.org uses Twitters own API to bring you all sorts of data about hashtags: A definition of the hashtag Related terms Related tweets Trending times for the hashtag Top users And more, depending on whether you’re using their free or paid version.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Jesse Stay is a consultant who specializes in the integration of social APIs such as Twitter and Facebook. If you are writing your own using the Facebook API you have to do it through a second application you would create.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

link] How Social Data and Mobile Tech Can Improve the Retail Experience [.]

3 Tips for Maximizing Engagement With Facebook Likes and Shares

mashable.com

Integrating sharing into the site — via Facebook’s Open Graph API — effectively closes the data loop by asking a person to connect with a website the first time he or she chooses to share something. Example of an Effective Application of Both “Like&# and “Share:&# Specialty outdoor retailer Giantnerd recently published data showing how social sharing has doubled traffic from Facebook.

7 Strategies I’m Pitching for Businesses to use Facebook Places

Stay N' Alive

Here’s where a little API knowledge is helpful, and why you’re going to want to read my next book that comes out in a few months. We could maybe even feature some of those on our main corporate website using Graph API.

First Look: Starbucks Digital Network Is Here

mashable.com

Yahoo is the coffee retailer’s technology partner on the initiative, so it not only developed the site at Starbucks’s behest, but it’s hosting the network, powering the search experience and providing content as well.

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What to Consider When Building an In-House Social Media Team

mashable.com

Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores View More » Entertainment Now You Can Smell Like YouTube Sensat.

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HOW TO: Gain Twitter Influence

mashable.com

Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores View More » Entertainment Now You Can Smell Like YouTube Sensat.

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

Data in multiple companies from manufactured, supplier, retailer, to consumer.

7 FBML examples to rock your Facebook fan page.

blog.webdistortion.com

If however you haven’t yet dipped your toe in the water of the Facebook API, or indeed haven’t actually needed to – there are some snippets of FBML which prove to be mighty useful when creating custom Facebook Fan Pages, and can easily and quickly out of the box be used with the FBML widget, which adds an extra much needed layer of customisation to an existing Facebook fan page. More details on the format of the API request available here for FLV and here for SWF.

Amazon, Google, Apple, Facebook and the Gang of Four

Convince & Convert

Eventually, they opened it up to the masses, and it made those tweaks, and in fact, I think it was two months ago Google finally made some APIs open. But if you want to be one of these great platforms, you have to talk about open APIs and software development kits.

Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

So, we’ve got that trajectory where as we get, for example, into retail banking, which is a big area we see for this. So, the retail bankers, as we sign some of these guys up, we’re going to be building out the consumer retail banking feed.

Advertisers Embrace Facebook, Other Social Networks

Pamorama

They will become even more popular as Facebook introduces the Open Graph API , enabling branded social experiences to occur anywhere on the Web. The viability of social media advertising was reinforced during the holiday shopping season, as many retailers turned to social media destinations like Facebook and Twitter to bolster their efforts to reach potential shoppers.

Friendgiftr Lets You Send Gift Cards on Any Social Network or Social Media Website

Bill Hartzer

In fact, you can now send gift cards from retailers and merchants like the Gap , Pottery Barn , Barnes & Noble and Starbuck’s. Friendgiftr uses the application programming interface (the API for us tech geeks) for each social network.

Amazon, Google, Apple, Facebook and the Gang of Four

Convince & Convert

Eventually, they opened it up to the masses, and it made those tweaks, and in fact, I think it was two months ago Google finally made some APIs open. But if you want to be one of these great platforms, you have to talk about open APIs and software development kits.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The real genius (or ruin) of Facebook’s Open Graph API is that it makes our interpersonal relationships as available as air (as Charlene Li predicted 18 months ago).