Ignite Social Media

SEPTEMBER 26, 2016

Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. The post Big Ad News at the Big 3 Social Networks | Social You Should Know appeared first on Ignite Social Media - The original social media agency.

Social Networking 60

Social Networking News Nielsen API 60

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget.

Platform 269

Platform Social Media Nielsen Influencer 269

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination.

Klout 147

Klout Nielsen Radian6 Social CRM 147

Janet Fouts

NOVEMBER 7, 2017

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. Why do people include a brand name in their social posts?

UGC 125

UGC Report Nielsen Social Media 125

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. Each post you create is optimized for sharing on one social network only.

LinkedIn 75

LinkedIn Nielsen Analytics Metrics 75

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. Adi Englander Social media marketing Social Media Strategy Social sharing Tools

LinkedIn 60

LinkedIn Nielsen Analytics Metrics 60

Buzz Marketing for Technology

JUNE 27, 2008

RWW Network. Social Search at LinkedIn Beats Google. Business social network LinkedIn. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. Getting Results Without a Network.

LinkedIn 109

LinkedIn Marketing Google OpenSocial 109