Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009.

API 185

Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

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Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

API 52

5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Harness that excitement, and think about what this means for your mobile app.

Mobile 165

How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Mobile Tools

Mobile 116

Spotzot Launches SpotAds, Claims Realtime Mobile Offers Get CTRs Up To 70%

The Realtime Report

As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting. Many companies are working to change that ratio–making it easier for advertisers to target mobile consumers based on their demographics, location and previous behavior.

Mobile 160

3 Snapchat Announcements Marketers Need to Know

Ignite Social Media

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. Ad Kit provides developers with access to their Snap Audience Network as well as bringing Snap Ads (their mobile ad format) to their apps.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.

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Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. Coca-Cola 's global senior digital director, Mariano Bosaz , recently did an interview with AdWeek during the Mobile World Congress in Barcelona.

Remix 50

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. Coca-Cola 's global senior digital director, Mariano Bosaz , recently did an interview with AdWeek during the Mobile World Congress in Barcelona.

Remix 43

Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Facebook to pay $19 billion for WhatsApp – Facebook is acquiring mobile messaging service WhatsApp; the company will continue to operate separately, and co-founder Jan Koum will join Facebook’s board of directors (The Wall Street Journal).

How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. It’s also important to realize what’s been happening in digital marketing as a whole.

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Pinterest has purposefully not published an API precisely because they don’t want to have Twitter’s problems.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs).

Is Brandon Prebynski The Most Eligible Man In Social Media Marketing?

Firebelly

He’s most recently fascinated by video, mobile, and analytics. Are you the most eligible man in social media marketing? The thing to watch closely is… Mobile. What do Nicki Minaj, “techertainment”, solomo, and walks on the beach have in common?

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster.

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The Global Messaging Market Became Totally Saturated and You Won’t Believe What Happened Next

Socialmedia.biz

The global messaging market is saturated. The theory that anyone who happened to be walking past the pet store might also be in the market for some discounted cat food was short lived. Mobile messaging is perhaps the most intimate of all media.

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Social Media Updates: July

yMarketingMatters

Here’s a summary just for you to help make marketing for your business easier and more efficient! This is great for any business that uses local awareness ads to drive walk-in business as it will help measure the conversion from social or mobile ad campaigns.

Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

In 2015, Snapchat Discover made the network a media destination by providing publishers with a mobile-first way to share editorial content. Something that Facebook mastered on its way to becoming a dominant mobile advertising network.

API 74

Social Media Updates: May

yMarketingMatters

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Great news for marketers looking for better ways to express themselves on Twitter.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Here are 28 tools that will help you harness Instagram’s full marketing power. Make that link count with these Instagram marketing tools.

4 Ways Facebook Instant Articles Will Change Blogging Forever

agora pulse

Facebook Instant Articles are all about providing a media rich experience that doesn’t slow down on mobile phones. While video and slideshows have always have an advantage, they often lost that advantage on mobile because of slow loading times and other mobile specific issues.

Location Tracking Ban on COVID-19 Contact Tracing Apps

Tweaklibrary

Apple & Google are undoubtedly the biggest mobile operating system players who capture more than 98% hold on the market. First, in May , both companies will release APIs that enable interoperability between Android and iOS devices using apps from public health authorities.

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Buffer for Instagram is Here: 8 Ways to Get Your Best Instagram Marketing Results with Buffer

Buffer Social

Being able to act on these strategies and to do so in a streamlined way alongside your other social media marketing can be a huge difference maker as you seek results on Instagram. Receive a push notification from the Buffer mobile app at the scheduled time.

Facebook Gets Stories and Don’t Count Twitter Out Yet | Social You Should Know

Ignite Social Media

Facebook Stories will put disappearing photos at the top of the mobile app, prominently above the newsfeed. This week, they announced plans to expand their Periscope Producer API to allow professional broadcasters the ability to connect directly to the platform for live streaming.

What You Need to Know About Advertising on TikTok

Likeable

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. With such explosive, rapid growth, marketers cannot afford to ignore its ad products.

Social Media News Ticker: Facebook Launches FB Newswire, Acquires Motion Tracking App Moves

The Realtime Report

LinkedIn opens ad platform, launches API for new marketing partners – last Thursday LinkedIn unveiled two new programs, the Sponsored Updates API and Content Partners, which helps marketers sponsor high-quality content (AdWeek).

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The Current State of Native Social Media Data Capabilities

Ignite Social Media

In order to extract the information, you need to leverage a third-party platform, extract data via API yourself, or manually record the data from your phone. Native social media analytics capabilities have changed a lot over the past year or so.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

While the tool was developed for large brand advertisers, it can be used by any advertiser with access to Power Editor or the API looking to drive efficient reach within their target audience. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram.

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Top 5 Instagram Marketing Trends for 2019

Later

Wondering what the big Instagram marketing trends for 2019 will be? Instagram Marketing Trend #2: Influencers Get More Authentic. Expect “authenticity” to become a big Instagram marketing “trend” in 2019. Instagram Marketing Trend #4: Tracking ROI From Instagram.

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Instagram Sharing for Advocates

Oktopost

We talked about why Instagram should be a part of a B2B marketing strategy not once and not twice. Another reason to include Instagram in your social marketing mix is employee advocacy. Similar to our Facebook advocacy sharing, Instagram API only allows native posting.

What New Social Media Management Features Did Agorapulse Release in 2018? [INFOGRAPHIC]

agora pulse

So, when the Instagram API permitted this functionality, we do everything possible to bring this to our users. (We New Mobile App. The infrastructure of our mobile app ( iOS and Android ) gets an overhaul to now support a host of features we release. (If Instagram API Changes.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Mobile App Actions Conversions Value.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Mobile App Actions Conversions Value.

How to Create Call-to-Action Units for Facebook Instant Articles

Jon Loomer

If you aren’t familiar with Instant Articles, they provide a Facebook-hosted, instant loading option for users viewing on mobile. It means fewer people abandoning after a slower load from mobile, so there’s more potential to hook someone.

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Why Scheduling Instagram Push Notifications Is a Good Idea

agora pulse

Now we have that option, thanks to Instagram releasing its API last year. Brands and marketers using Agorapulse can now set-it-and-forget-it. You either have to go through the manual process or create a new post for a new time and ensure it’s not set to be sent to your mobile app.

4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve.

Get your Online Community Software Selection Guide!

SocialFish

The guide will address variables that you need to know about a user’s experience such as resource library features, ease of messaging others within the community, mobile friendliness and other insights for the marketing, communications, government relations, PR, or membership types.

Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app.

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F8 2016: It’s a Good Time to Be a Publisher on Facebook

Jon Loomer

Some F8 events have left marketers disappointed, wanting more. And I’m not even going into virtual reality, branded content, Sponsored Messages ads, developer tools (Account Kit, analytics for apps, Graph API v2.6, Optimized Mobile Web Share Dialog.

The Ultimate Guide to Scheduling Instagram Posts

Later

Unfortunately, a lot of social media marketers are at a loss when it comes to picking the best app for scheduling Instagram posts! Before you start scheduling Instagram posts, you need to find out more about your followers and target market.

Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg

Techipedia: Tamar Weinberg

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. Jeremy Schoemaker asked a number of online marketing experts about their definitions of search engine optimization. What is Viral Marketing?

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Breaking Down The Cambridge Analytica Kerfuffle

Ignite Social Media

The API was updated in 2015 to prevent this type of data collection going forward; however, Facebook did not have the ability to delete the data that was already collected by third parties.

Data 104