Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. A group called Open Food is collaborating on an open source API to share data about food.

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Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

That was the launch of Facebook’s advertising API to all developers, making the entire API public. Up until “recently”, as Facebook reps weren’t able to give me a specific date that it went live, you used to have to apply to access Facebook’s ads API through a very hard-to-find form on the Facebook Developers website. f8 f8 2015 Facebook facebook ads facebook api facebook platform fbf8 [link

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Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

That was the launch of Facebook’s advertising API to all developers, making the entire API public. Up until “recently”, as Facebook reps weren’t able to give me a specific date that it went live, you used to have to apply to access Facebook’s ads API through a very hard-to-find form on the Facebook Developers website. f8 f8 2015 Facebook facebook ads facebook api facebook platform fbf8 [link

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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. With about 60% of online traffic coming from mobile, it is no surprise that Google is making moves to cement mobile as king.

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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers. AMP leads mobile publishing. Mobile Tools

Spotzot Launches SpotAds, Claims Realtime Mobile Offers Get CTRs Up To 70%

The Realtime Report

As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting. Many companies are working to change that ratio–making it easier for advertisers to target mobile consumers based on their demographics, location and previous behavior. The company claims that its SpotAds, which officially launched today, are 40% to 70% more effective than traditional mobile ads. Have you started experimenting with targeted mobile offers or ads?

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3 Snapchat Announcements Marketers Need to Know

Ignite Social Media

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. Ad Kit provides developers with access to their Snap Audience Network as well as bringing Snap Ads (their mobile ad format) to their apps. Publish API – lets brands create their own Story and share it to Snapchat’s Discover feed. The post 3 Snapchat Announcements Marketers Need to Know appeared first on Ignite Social Media Agency.

API 101

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. Coca-Cola 's global senior digital director, Mariano Bosaz , recently did an interview with AdWeek during the Mobile World Congress in Barcelona.

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Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. Coca-Cola 's global senior digital director, Mariano Bosaz , recently did an interview with AdWeek during the Mobile World Congress in Barcelona.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic. So, why isn’t SMS marketing as popular as it should be, with these kinds of results?

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Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Facebook to pay $19 billion for WhatsApp – Facebook is acquiring mobile messaging service WhatsApp; the company will continue to operate separately, and co-founder Jan Koum will join Facebook’s board of directors (The Wall Street Journal). Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0

How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. Take, for example, marketing software “landscape” diagrams like this that showcase endless logos in random buckets of functionality—great for gaining a sense of the vast number of options, but oversimplified for the purpose of making choices. Redefine Your Content Marketing Process.

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. I am Jay Baer , joined, as always, by social media marketing software company genius, Founder, President and man among boys, live from the woods of North Carolina, Mr. Eric Boggs. Pinterest has purposefully not published an API precisely because they don’t want to have Twitter’s problems.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs). Customer profiles can be assembled from fragmentary data collected from mobile devices, point of sale terminals, website, emails, and any other marketing channel you can think of.

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

which is why visual marketing is one of the most powerful marketing tools out there. Keep reading to find out how to build and shift brand perception using visual marketing and Unsplash. Yet, this visual marketing strategy that focuses on immediate gains is very limited.

Is Brandon Prebynski The Most Eligible Man In Social Media Marketing?

Firebelly

He’s most recently fascinated by video, mobile, and analytics. Are you the most eligible man in social media marketing? The problem with social media marketing today is… that implementation varies across the web for each brand that wants to integrate social into their business. From custom app development, to adding social functionality to a site, to working with multiple APIs, to building a measurement systems, there is so much more that all businesses can do.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz. Kristi Hines is a freelance writer and marketing consultant.

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27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Whether you’re looking for scheduling support, analytics aids, or photo and video editing help, we’ve rounded up the essential tools that every social marketer should have in their Instagram toolbox. Here are 28 tools that will help you harness Instagram’s full marketing power.

The Global Messaging Market Became Totally Saturated and You Won’t Believe What Happened Next

Socialmedia.biz

The global messaging market is saturated. The theory that anyone who happened to be walking past the pet store might also be in the market for some discounted cat food was short lived. Mobile messaging is perhaps the most intimate of all media. The next generation of messaging apps, like Chatmaker, will provide APIs to brands to help them integrate their messages and target consumers who have already agreed to be targeted.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide? Gen-Z favors ephemeral platforms over highly-produced social media, changing the way marketers create and think about content.

Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

In 2015, Snapchat Discover made the network a media destination by providing publishers with a mobile-first way to share editorial content. Hitting this revenue target will rely greatly on Snapchat’s ability to spread its wings and continue to grow beyond its early adopters and increase its market share for the 35+ age range (and into the early majority). Something that Facebook mastered on its way to becoming a dominant mobile advertising network.

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Social Media Updates: July

yMarketingMatters

Here’s a summary just for you to help make marketing for your business easier and more efficient! This is great for any business that uses local awareness ads to drive walk-in business as it will help measure the conversion from social or mobile ad campaigns. In-Store, Meet Mobile: New Ways to Increase and Measure Store Visits and Sales. Periscope Live Button on Mobile Twitter Apps : If you’re ready to go live with Periscope, Twitter has you covered.

Social Media Updates: May

yMarketingMatters

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Read “ How Can Businesses Use Facebook Continuous Live Video “ Explore.org uses Facebook Live’s continuous streaming API. Great news for marketers looking for better ways to express themselves on Twitter. The app suncs with your WhatsApp mobile device account.

Buffer for Instagram is Here: 8 Ways to Get Your Best Instagram Marketing Results with Buffer

Buffer Social

Being able to act on these strategies and to do so in a streamlined way alongside your other social media marketing can be a huge difference maker as you seek results on Instagram. Receive a push notification from the Buffer mobile app at the scheduled time. The way that savvy marketers have skirted this limitation is by changing that bio link often, and referencing the bio link in the caption of new photos. Start amplifying your Instagram marketing today.

How to Schedule Instagram Posts

agora pulse

Here’s an overview of the most common challenges that social media agencies and social media marketers face and how using Agorapulse can address them. That is a current restriction of the Instagram API. But it does have API functionality to allow third-party scheduling software.

4 Ways Facebook Instant Articles Will Change Blogging Forever

agora pulse

Facebook Instant Articles are all about providing a media rich experience that doesn’t slow down on mobile phones. While video and slideshows have always have an advantage, they often lost that advantage on mobile because of slow loading times and other mobile specific issues. That means this is an Instant Article and the mobile upload time will be super fast. The express purpose of Facebook Instant Articles is improving mobile experience. Mobile matters.

Facebook Gets Stories and Don’t Count Twitter Out Yet | Social You Should Know

Ignite Social Media

Facebook Stories will put disappearing photos at the top of the mobile app, prominently above the newsfeed. This week, they announced plans to expand their Periscope Producer API to allow professional broadcasters the ability to connect directly to the platform for live streaming. Will Facebook Stories Get Users to Create More Original Content? It’s no secret Facebook has been seeing declines in original posts by users on the platform.

Social Media News Ticker: Facebook Launches FB Newswire, Acquires Motion Tracking App Moves

The Realtime Report

LinkedIn opens ad platform, launches API for new marketing partners – last Thursday LinkedIn unveiled two new programs, the Sponsored Updates API and Content Partners, which helps marketers sponsor high-quality content (AdWeek). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest: Facebook.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

While the tool was developed for large brand advertisers, it can be used by any advertiser with access to Power Editor or the API looking to drive efficient reach within their target audience. At this time, you can set up a Reach and Frequency buy for the following objectives: Brand Awareness, Clicks to Website, Mobile App Installs, Page Post Engagement, Video Views and Website Conversions. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram.

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What New Social Media Management Features Did Agorapulse Release in 2018? [INFOGRAPHIC]

agora pulse

So, when the Instagram API permitted this functionality, we do everything possible to bring this to our users. (We New Mobile App. The infrastructure of our mobile app ( iOS and Android ) gets an overhaul to now support a host of features we release. (If If you haven’t been on the mobile app lately, you should. We are thrilled to offer marketers the ability to publish to Facebook Groups. Marketers can more easily track click-throughs.

Top 5 Instagram Marketing Trends for 2019

Later

Wondering what the big Instagram marketing trends for 2019 will be? Instagram Marketing Trend #2: Influencers Get More Authentic. Expect “authenticity” to become a big Instagram marketing “trend” in 2019. Kutcher’s authentic approach to Instagram marketing includes sharing her fertility struggles, personal finance figures, and yes, even posting photos of herself in her underwear (she recently became an Aerie model, after all!).

The Current State of Native Social Media Data Capabilities

Ignite Social Media

If you’re feeling adventurous you can go one step further and segment the chart by content type (paid & earned vs. organic), claimed accounts (“pins that direct to your claimed website, Etsy, Instagram or YouTube accounts”), device (mobile, desktop, or tablet), source (your pins vs other pins), and format (standard, video, or story). Native social media analytics capabilities have changed a lot over the past year or so.

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What You Need to Know About Advertising on TikTok

Likeable

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, several months after the company launched a beta of its ad offering, the platform alone is still new and unclear to many marketers. More self-service options and API integration are in the works, but TikTok currently does not have solid release dates announced.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Mobile App Actions Conversions Value. First, you have to know what a Canvas is (“a full-screen ad experience” on mobile). According to Facebook, this metric has become increasingly difficult to track due to updates to mobile operating systems.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Mobile App Actions Conversions Value. First, you have to know what a Canvas is (“a full-screen ad experience” on mobile). According to Facebook, this metric has become increasingly difficult to track due to updates to mobile operating systems.

Location Tracking Ban on COVID-19 Contact Tracing Apps

Tweaklibrary

Apple & Google are undoubtedly the biggest mobile operating system players who capture more than 98% hold on the market. To further this cause, Apple and Google will be launching a comprehensive solution that includes application programming interfaces (APIs) and operating system-level technology to assist in enabling contact tracing. After hitting the modern world with the strongest pandemic it has ever seen, COVID-19 isn’t stopping still.

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Instagram Sharing for Advocates

Oktopost

We talked about why Instagram should be a part of a B2B marketing strategy not once and not twice. Another reason to include Instagram in your social marketing mix is employee advocacy. Similar to our Facebook advocacy sharing, Instagram API only allows native posting. But we’ve built a seamless workflow that will take your advocates from the Oktopost mobile app right to Instagram’s native share screen where they can choose between the Story and Feed options.

Why Scheduling Instagram Push Notifications Is a Good Idea

agora pulse

Now we have that option, thanks to Instagram releasing its API last year. Brands and marketers using Agorapulse can now set-it-and-forget-it. It turns out that not only did some marketers like the publications to get a reminder when their content went live, they missed having that extra control to make last-minute edits in-app. You either have to go through the manual process or create a new post for a new time and ensure it’s not set to be sent to your mobile app.

The Ultimate Guide to Pinterest Ads

Later

Want to deep dive into Pinterest marketing strategies? As a Pinterest Marketing Partner, Later offers exclusive features to help you grow your business on Pinterest. Available for both desktop and mobile, Promoted Carousels allow you to add 2 to 5 cards. Available for desktop or mobile, this ad format is optimal for “how-to’s” or telling more engaging stories about a brand or product. Available for desktop or mobile, the campaign objective here is conversions (i.e.

Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg

Techipedia: Tamar Weinberg

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. Here’s how this works : In the Internet Marketing Best Posts “series,&# I take posts that are typically timeless — they’re not confined to a specific event or news occurrence — they’re valuable for the long haul in terms of Internet Marketing and creative strategy. What is Viral Marketing?

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Everything Marketers Need to Know About F8 Conference 2017 to Stay Ahead on Facebook

Buffer Social

Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers. Imagine how it may feel like to know about Facebook’s upcoming developments and begin to plan how you can utilize them — perhaps even before many other marketers. At the conference itself, Facebook announced the launch of Facebook Live API, Instant Articles, and Messenger Bots.

Breaking Down The Cambridge Analytica Kerfuffle

Ignite Social Media

The API was updated in 2015 to prevent this type of data collection going forward; however, Facebook did not have the ability to delete the data that was already collected by third parties. As mentioned above, Facebook has since changed the Open Graph API to limit third-parties from receiving users’ friend data without permission. No” was Zuckerberg’s verbatim response when asked if “Facebook use[s] audio obtained from mobile devices to enrich personal information about its users.”

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Social Media News Ticker: Facebook Video Ads Expand Outside U.S.

The Realtime Report

Pinterest unveils new tech to become more measurable for brands – Pinterest has opened its platform to third-party developers for the first time, opening up a business insights API that will help marketers see how pins are performing (AdAge). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram and Pinterest: Users can now share multiple photos on Twitter via web and the Android app.

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