These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

Instagram Stories Analytics: Every Metric You Need to Know

Later

In this post, we’ll walk you through the ins and outs of your Instagram Stories analytics, what each metric means, and how you can use this knowledge to improve your Instagram Stories strategy: How to Use Instagram Stories Analytics to Optimize Your Strategy. Instagram Marketing

What Snapchat’s Impending IPO Means for Social Media Marketers

Ignite Social Media

Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Don’t expect to see metrics anytime soon. Their hope is to drive marketers toward paid options to increase revenue prior to their going public. Snapchat Marketing Snap Inc.

Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic. Engagement Rate Has Always Been a Relative Metric. Nearly 6 years later, total investment in social media marketing has only skyrocketed.

The Ultimate Guide to Instagram Analytics

Later

But learning all of the different Instagram metrics and terms, and how to use this data for growth, can be overwhelming. Truly understanding how your content performs – by tracking key Instagram metrics over time – is the key to developing a content strategy that works for your business.

How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. It’s also important to realize what’s been happening in digital marketing as a whole.

What Pinterest’s Updated Policies Mean for Marketers

SocialFish

———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. This post by Ekaterina Walter originally appeared on ClickZ and is reposted here with permission.

The 6 Things Marketers Expect from Social Media Management Tools (but don’t have yet)

agora pulse

As with every crowded market, the early players who raised massive VC money dominate the awareness game. Provide insights that go beyond the basic metrics. It’s just a data dump from the native tool’s API.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Here are 28 tools that will help you harness Instagram’s full marketing power. Make that link count with these Instagram marketing tools.

Digital Sharecropping – Why Most Facebook Customization is Wasted Effort

Convince & Convert

Jeff Widman of Brand Glue (a Facebook fan page management company) has studied this phenomenon by mining Facebook API data, and found that 99.5% That’s like a social marketing slot machine. Tweet Part 3 of a 3-Part Rant.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster.

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New video features from Facebook

Sherrilynne Starkie

Great video news for marketers! Facebook has announced new features and metrics for its Live API, Watch Parties and within its Creator Studio. broadcast Live videos to more than one online streaming service using the Live API.

Should You Switch to an Instagram Creator Profile?

Later

While many of these analytics are currently offered within the Instagram business profile , the new Creator Studio Dashboard will make it easier for users to access their metrics directly from their desktop. Should you switch to an Instagram creator profile?

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Why Influencer Marketing. Utilizing this type of marketing approach drives awareness, cultivates an audience, and bolsters owned media over time.

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How to Drive Business with Your Facebook Strategy

Ignite Social Media

Align Your Metrics with Business Goals. To get started tracking offline conversions, you can upload your offline event data in Events Manager or through the Facebook API. Once you ensure you’re reporting on the right metrics, it’s essential to review and optimize your Facebook strategy.

#DigitalPR Twitter Chat with Katie Paine

Proactive Report

I see many organizations where data or marketing analysts are tackling integration, not so much in PR. A: Barriers are complexity of metrics, lack of data scientists to figure them out + lack of consensus on goals. Those are the metrics. Put that definition into a metric.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. They are very insightful and relevant for today's marketers.

5 Best SEO Tools for Bloggers and Webmasters

The Realtime Report

They have metrics like domain authority and page authority which assist in finding how authoritative a domain is. All SEO tools work systematically to calculate internal metrics to assign domain rating and competition. 5 Best SEO Tools for Bloggers and Webmaster.

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#DigitalPR Twitter Chat with Katie Paine

Proactive Report

I see many organizations where data or marketing analysts are tackling integration, not so much in PR. A: Barriers are complexity of metrics, lack of data scientists to figure them out + lack of consensus on goals. Those are the metrics. Put that definition into a metric.

API 52

Grow Your Business with Later’s New Instagram Analytics

Later

Our new Instagram Analytics update is part of Later’s commitment to help small businesses grow their revenue through Instagram marketing, and we have more exciting analytics features to come in the future, too. . “I love that I’m able to sort Instagram posts by metric type!

Buffer for Instagram is Here: 8 Ways to Get Your Best Instagram Marketing Results with Buffer

Buffer Social

Being able to act on these strategies and to do so in a streamlined way alongside your other social media marketing can be a huge difference maker as you seek results on Instagram. Start amplifying your Instagram marketing today.

8 Instagram Analytics Tools to Help You Grow in 2019

Later

Not only can you track how your posts perform over time (across several metrics, like comments, likes, and engagement rate), but you can also get Instagram Stories analytics. Note: Due to API limitations, you can only search for business accounts with Social Blade. .

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search A Social Media Scoreboard That Works March 25th, 2010 |Written By: Jay Baer | View Comments Tweet Clearly, there’s no shortage of data and possible social media success metrics.

A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles

Buffer Social

We recently launched one of our biggest product enhancements, Buffer for Instagram , to help you plan, track and amplify your Instagram marketing. Everything you need to know to create a killer Instagram marketing strategy for your business. . It’s the marketers dream.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook recently made an exciting announcement for marketers. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Implications for Marketers.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. 9 Reasons You Should be Using and Watching Facebook (Sugarrae): There’s a lot of marketing potential in Facebook, and Rae shows you why. What are Social Media Marketing and Social Media Optimization?

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics. Demographics Pro has just launched their new Instagram analytics tool.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring and analysis to measure the impact from campaigns and content, social attribution to help allocate budgets, and an analytics API to connect to dashboards and reporting tools. A multi-channel marketing platform primarily for B2C marketers.

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10 Hacks to Save Time on Instagram

Later

When it comes to marketing your business on Instagram, you need creative content to captivate your audience and a strong strategy to grow your following. With just a click of a button, Later populates an excel sheet with all your most important metrics and downloads it to your desktop.

The Ultimate Guide to Scheduling Instagram Posts

Later

Unfortunately, a lot of social media marketers are at a loss when it comes to picking the best app for scheduling Instagram posts! Before you start scheduling Instagram posts, you need to find out more about your followers and target market.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? by Digital Marketing Musings.

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics. Demographics Pro has just launched their new Instagram analytics tool.

How to Avoid Killing Your Content With Copy Blindness

Kikolani

THINK CONTEXT: Think about platform demographics and user behaviour to avoid content mismatch ( some useful social media demographics for marketers ). Strategies and calendars won’t save you if your content has become misaligned with your audience – engagement metrics and leads will plummet.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. Post by Adi Englander.

Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg

Techipedia: Tamar Weinberg

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. Jeremy Schoemaker asked a number of online marketing experts about their definitions of search engine optimization. What is Viral Marketing?

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23 most followed brands on Facebook in 2019

Unmetric

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. The visibly noticeable spikes and dips account for the change in Facebook’s API.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. Post by Adi Englander.

The Rise of the "Influence" Peddlers

Net-Savvy Executive

Influence—the real thing, not the black-box metric—isn't hard to define, but it's practically impossible to measure. But I haven't heard anybody going down that path in the commercial market. If people want "influence," let's sell it to them If we dial back the expectation that metrics represent precisely what the label says, we might find some use in the growing crop of "influence" tools. api , faq ). api , faq , how ). api , how , intro ).

How to Create Call-to-Action Units for Facebook Instant Articles

Jon Loomer

The good news is that leads generated from these call-to-action units use the same API as Facebook lead ad forms. Want to view metrics on how these units are performing? Let’s be honest: Facebook makes a ton of freaking updates. Some are more exciting than others.

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