These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. As of June 2020, the old API that allowed creepy spy apps is officially gone. Audience metrics.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them? I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Which Metrics Is Facebook Getting Rid of? The redundant metrics.

What Snapchat’s Impending IPO Means for Social Media Marketers

Ignite Social Media

Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Don’t expect to see metrics anytime soon. Their hope is to drive marketers toward paid options to increase revenue prior to their going public. Snapchat Marketing Snap Inc.

Instagram Stories Analytics: Every Metric You Need to Know

Later

In this post, we’ll walk you through the ins and outs of your Instagram Stories analytics, what each metric means, and how you can use this knowledge to improve your Instagram Stories strategy: How to Use Instagram Stories Analytics to Optimize Your Strategy. Truly understanding how your content performs – by tracking key Instagram metrics over time – is the key to developing a content strategy that works for your business! Instagram Marketing

Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic. Engagement Rate Has Always Been a Relative Metric. Nearly 6 years later, total investment in social media marketing has only skyrocketed. While Facebook marketing can lead to measurable sales growth in many industries, it’s not done by simply driving up the number of likes on a business post.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Social media marketers have been arguing for a while now that social networks aren’t useful as a “broadcast” medium. Facebook API data. Viral Marketing?

Study 131

How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. Take, for example, marketing software “landscape” diagrams like this that showcase endless logos in random buckets of functionality—great for gaining a sense of the vast number of options, but oversimplified for the purpose of making choices. Redefine Your Content Marketing Process.

The 6 Things Marketers Expect from Social Media Management Tools (but don’t have yet)

agora pulse

As with every crowded market, the early players who raised massive VC money dominate the awareness game. Provide insights that go beyond the basic metrics. It’s just a data dump from the native tool’s API. Social media managers — especially busy ones (which is the majority of them) — want these more actionable metrics. We also provide community management metrics and response time for teams to help them see how their team is performing.

The Current State of Native Social Media Data Capabilities

Ignite Social Media

Now, when you set your date range, you’re able to see top pins for that specific date range; across a wider option of metrics to boot (impressions, engagements, close ups, link clicks, and saves). metric you need and combine manually.

Data 108

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions! Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Kristi Hines is a freelance writer and marketing consultant.

Tools 218

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year. Why Influencer Marketing. Utilizing this type of marketing approach drives awareness, cultivates an audience, and bolsters owned media over time.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Whether you’re looking for scheduling support, analytics aids, or photo and video editing help, we’ve rounded up the essential tools that every social marketer should have in their Instagram toolbox. Here are 28 tools that will help you harness Instagram’s full marketing power.

The Ultimate Guide to Instagram Analytics

Later

But learning all of the different Instagram metrics and terms, and how to use this data for growth, can be overwhelming. Truly understanding how your content performs – by tracking key Instagram metrics over time – is the key to developing a content strategy that works for your business.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. They are very insightful and relevant for today's marketers.

New video features from Facebook

Sherrilynne Starkie

Great video news for marketers! Facebook has announced new features and metrics for its Live API, Watch Parties and within its Creator Studio. Rehearsals” via Facebook’s Live API: Page owners will be able to publish Live video only to their Page Admin and editors to test production setups, interactive features and do practice runs. broadcast Live videos to more than one online streaming service using the Live API.

API 36

Should You Switch to an Instagram Creator Profile?

Later

Influencers will also have access to data around when their followers are online, growth insights, and new discovery data: As reach and engagement continue to be a top concern for influencers, the Instagram Creator growth metrics will give them insights into ways they can better reach their followers. Previously, influencers looked outside the Instagram app for follow/unfollow data, until Instagram’s API changes disabled many third-party apps.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search A Social Media Scoreboard That Works March 25th, 2010 |Written By: Jay Baer | View Comments Tweet Clearly, there’s no shortage of data and possible social media success metrics.

#DigitalPR Twitter Chat with Katie Paine

The Proactive Report

I see many organizations where data or marketing analysts are tackling integration, not so much in PR. A: Barriers are complexity of metrics, lack of data scientists to figure them out + lack of consensus on goals. Q2: This report from the API says that most news outlets are measuring the wrong things about their content. Those are the metrics. A4: For advocacy groups, metrics may be around whether the content leaves you more or less likely to oppose a cause or idea.

API 43

Buffer for Instagram is Here: 8 Ways to Get Your Best Instagram Marketing Results with Buffer

Buffer Social

Being able to act on these strategies and to do so in a streamlined way alongside your other social media marketing can be a huge difference maker as you seek results on Instagram. The Instagram API doesn’t quite allow scheduling, so Buffer has made it possible to plan in advance by adding a post through the Buffer dashboard on web or mobile and having a reminder pop up on a user’s phone when it’s time to send it out.

Grow Your Business with Later’s New Instagram Analytics

Later

Our new Instagram Analytics update is part of Later’s commitment to help small businesses grow their revenue through Instagram marketing, and we have more exciting analytics features to come in the future, too. . “I love that I’m able to sort Instagram posts by metric type!

#DigitalPR Twitter Chat with Katie Paine

The Proactive Report

I see many organizations where data or marketing analysts are tackling integration, not so much in PR. A: Barriers are complexity of metrics, lack of data scientists to figure them out + lack of consensus on goals. Q2: This report from the API says that most news outlets are measuring the wrong things about their content. Those are the metrics. A4: For advocacy groups, metrics may be around whether the content leaves you more or less likely to oppose a cause or idea.

API 40

How to Drive Business with Your Facebook Strategy

Ignite Social Media

Align Your Metrics with Business Goals. To get started tracking offline conversions, you can upload your offline event data in Events Manager or through the Facebook API. Once you ensure you’re reporting on the right metrics, it’s essential to review and optimize your Facebook strategy. Facebook even offers split testing to simplify this process for marketers.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. 9 Reasons You Should be Using and Watching Facebook (Sugarrae): There’s a lot of marketing potential in Facebook, and Rae shows you why. What are Social Media Marketing and Social Media Optimization?

The Ultimate Guide to Pinterest Ads

Later

Want to deep dive into Pinterest marketing strategies? As a Pinterest Marketing Partner, Later offers exclusive features to help you grow your business on Pinterest. Pinterest Ads are a fast-pass ticket to increasing your reach on Pinterest.

5 Best SEO Tools for Bloggers and Webmasters

The Realtime Report

They have metrics like domain authority and page authority which assist in finding how authoritative a domain is. All SEO tools work systematically to calculate internal metrics to assign domain rating and competition. However, so far, KWFinder is the most powerful keyword research tool available in the market. It’s one of the most sophisticated and robust intelligent API available. 5 Best SEO Tools for Bloggers and Webmaster.

SEO 124

A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles

Buffer Social

We recently launched one of our biggest product enhancements, Buffer for Instagram , to help you plan, track and amplify your Instagram marketing. Everything you need to know to create a killer Instagram marketing strategy for your business. . Boasting over 300 million daily active users, Instagram has huge potential for marketers. Only 36 percent of marketers use Instagram, compared to 93% of marketers who use Facebook (source: Selfstartr ).

Social Media Terminology: Social Media Words You Need to Know

agora pulse

More info about algorithms: Google’s BERT Update: Embracing Customer-Centric Conversational Marketing. More info about analytics: Social Reporting Metrics That Really Matter. An API is an initialism for an application programming interface. An API lets two platforms or applications communicate with one another. Your Social Media Content Marketing Checklist. CTR is the metric that lets you know. Content marketing. Inbound marketing.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook recently made an exciting announcement for marketers. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Metrics can be evaluated based on Posts, Comments, Likes or Shares.

8 Instagram Analytics Tools to Help You Grow in 2019

Later

Not only can you track how your posts perform over time (across several metrics, like comments, likes, and engagement rate), but you can also get Instagram Stories analytics. You can track and analyze your campaign and event hashtags, compare their performance across several metrics, search for posts and accounts based on hashtag use, create hashtag alerts, and even export the data into daily, weekly, and monthly reports.

Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg

Techipedia: Tamar Weinberg

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. Jeremy Schoemaker asked a number of online marketing experts about their definitions of search engine optimization. What is Viral Marketing?

SEO 183

The Rise of the "Influence" Peddlers

Net-Savvy Executive

Influence—the real thing, not the black-box metric—isn't hard to define, but it's practically impossible to measure. But I haven't heard anybody going down that path in the commercial market. If people want "influence," let's sell it to them If we dial back the expectation that metrics represent precisely what the label says, we might find some use in the growing crop of "influence" tools. api , faq ). api , faq , how ). api , how , intro ).

FAQ 78

The Rise of the "Influence" Peddlers

Net-Savvy Executive

Influence—the real thing, not the black-box metric—isn't hard to define, but it's practically impossible to measure. But I haven't heard anybody going down that path in the commercial market. If people want "influence," let's sell it to them If we dial back the expectation that metrics represent precisely what the label says, we might find some use in the growing crop of "influence" tools. api , faq ). api , faq , how ). api , how , intro ).

FAQ 67

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. Employees can access metrics relating to engagement on their own shares, while admins can view company-wide metrics, or drill down into per-channel, per-employee and per-post performance. Post by Adi Englander.

Expand the power of social data in your organization with Premium Analytics

Sprout Social

As a social marketer, time is a precious resource that you cannot afford to waste. Data from the latest Sprout Index suggests that 40% of social marketers believe they need a dedicated analyst to make a greater business impact. Or worse, social marketers are unable to bring the necessary social insights to stakeholders that would make a meaningful impact for their business. . Clearly demonstrate how social supports broader marketing, brand and business goals.

The Ultimate Guide to Scheduling Instagram Posts

Later

Unfortunately, a lot of social media marketers are at a loss when it comes to picking the best app for scheduling Instagram posts! Before you start scheduling Instagram posts, you need to find out more about your followers and target market. Well, one option is to go into your Instagram Insights (you’ll need an Instagram business account to do this), review your audience metrics to find your best times , and then remind yourself to post at those times each day.

What to Look for in a Social Media Post Scheduler

agora pulse

When you work on a social media or marketing team , you depend on your coworkers’ contributions. Scheduling tools can quickly become outdated as social media channels update their APIs or as competitors add on more options.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. Employees can access metrics relating to engagement on their own shares, while admins can view company-wide metrics, or drill down into per-channel, per-employee and per-post performance. Post by Adi Englander.

10 Hacks to Save Time on Instagram

Later

When it comes to marketing your business on Instagram, you need creative content to captivate your audience and a strong strategy to grow your following. With Later, you can storyboard your content, add captions or links, collaborate with your team, and visually plan and schedule Instagram Stories right from your desktop – something you won’t find on any other marketing platform and it will save you tons of time! Looking to be more productive and save time on Instagram? .

3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing? Our clients typically look at a variety of metrics that great content can drive. These metrics fall into short and long-term categories. How can you manage risk in your content marketing? Doug is a content marketing junkie.

9 Instagram analytics tools to help you crush it in 2019

Sprout Social

Instagram used to be a black hole in terms of third-party marketing tools. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. The platform’s recent surge in popularity coupled with frequent changes to its API makes it difficult to find a reliable, long-term solution. Alongside regular post metrics, Sprout’s Stories data includes everything from impressions and reach to taps and exits.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Sample review: “Become more familiar with your Instagram account and how it’s performing with key metrics offered by Iconosquare…The company says it helps improve audience engagement via sponsored photo and video contests, while allowing marketers to discover their total “likes,” the origination of responses, and how followers are finding them.” A multi-channel marketing platform primarily for B2C marketers. 7: The Six Best Google+ Marketing Tools. #8:

Tools 207

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. And while many dashboards have amazing selections of features, there are still quite a few features that many marketers need – and because they’re not getting them from their dashboard, they have to look at other tools to help them. As influencer marketing continues to grow at a very fast rate, more and more people need their social media management tools to keep up.