Jon Loomer
DECEMBER 10, 2023
The campaign objective isn’t that important… Look, the objective has a purpose. It streamlines the campaign creation process by impacting the settings available in the ad set and ad. But many advertisers misunderstand what that selection means. If you pick the Sales objective, it doesn’t mean that your ads will be shown to people likely to buy from you.
Social Media Today
DECEMBER 7, 2023
X says that it sees a heap of activity post-Christmas, which could offer significant audience reach potential.
Jon Loomer
DECEMBER 4, 2023
There are four factors that, if you consistently prioritize them and get them right, will lead to high-performing Meta ads. If you run an agency or manage ads for others, invest in these primary areas. First, allow me to state the obvious: There are limitless factors that impact the performance of your ads. I’m not saying that these are the only things that matter and you can ignore everything else.
The Social Media Hat
DECEMBER 4, 2023
Partnership Unpacked, Episode 50, with Katie Richman The post Partnering with AI Throughout the Partnership Journey w/ Katie Richman appeared first on The Social Media Hat.
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Convince & Convert
DECEMBER 6, 2023
Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood.
Forbes Social Media
DECEMBER 4, 2023
Imagine if you could click your fingers and go viral. Try these 7 ChatGPT prompts to unlock ideas that scale and get actionable tips to take your brand to the next level.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
DECEMBER 5, 2023
The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.
Bill Hartzer
DECEMBER 7, 2023
(from left) Ashley Guo, Strategic Partnerships of Meta; Alan Chan, Founder and CEO of Omnichat; Lucy Cheung, Director of Group Marketing and Corporate Communications of Miramar Group; Christine Tam, Senior E-commerce Manager of Swire Resources Limited; Pak Hui, Chief Operating Officer of Omnichat officiated at the opening ceremony of the Summit. Global social media giant Meta, renowned hospitality brand Miramar Group, and leading sports retailer Swire Resources Limited have joined forces with Om
Convince & Convert
DECEMBER 7, 2023
Do you feel like your brand’s voice is lost in the crowd? Wondering why your messages aren’t hitting home like they should? You’re not alone. But here’s a secret: there’s a way to not just speak, but deeply connect with every corner of your audience. The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns.
Amy Porterfield
DECEMBER 5, 2023
Listen on… Using collaboration and competition to push yourself and your business to new heights. I'm sure you've heard the phrase “collaboration over competition” a million times. But, […] The post #631: Collaboration Vs. Competition: Sharing Strategies Not Secrets appeared first on Amy Porterfield | Online Marketing Expert.
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Jon Loomer
DECEMBER 6, 2023
I recently discussed the four most important factors that impact Meta advertising results. It’s only natural that we follow that up with the most overrated. This post is necessary. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. You should be focusing on those four primary items instead.
Social Media Today
DECEMBER 5, 2023
The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.
Ignite Social Media
DECEMBER 4, 2023
Deciding which social media platforms to be on can be overwhelming for brands today. With new channels launching and others declining in popularity, how do you know where to focus your efforts? Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below.
Sprout Social
DECEMBER 6, 2023
Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Buffer Social
DECEMBER 7, 2023
Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency. Now, consistency might sound simple, but let's be real—it's tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.
Social Media Today
DECEMBER 6, 2023
The new page will share tips and notes on how to maximize your LinkedIn presence.
Ignite Social Media
DECEMBER 11, 2023
If you’ve been following the social media landscape, you might remember Threads, the app from Meta designed to take on Twitter. Well, it seems like Threads has been making a comeback, and here’s why you should pay attention. A Threads Revival? Back in August, we conducted a study that revealed Threads had experienced a significant drop in usage and engagement shortly after its July launch.
Sprout Social
DECEMBER 6, 2023
You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the int
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Buffer Social
DECEMBER 4, 2023
If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. Especially if you’re managing multiple channels.
Jon Loomer
DECEMBER 5, 2023
Has anyone managed to set up Meta’s Conversion Leads CRM integration ? Conversion Leads is an awesome option that allows you to optimize for leads that ultimately convert. You do this by integrating your CRM and defining your funnel for Meta. This shifts focus from the quantity of leads, which could be low-quality, to conversion leads. After someone completes your form, they need to eventually buy from you.
Social Media Today
DECEMBER 6, 2023
Pinterest's annual trend report is based on key discovery trends and user behaviors in the app.
Forbes Social Media
DECEMBER 4, 2023
The announcement for the trailer for the still-in-development Grand Theft Auto 6 from Rockstar Games actually received more than 165 million likes on X
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Sprout Social
DECEMBER 5, 2023
“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).
Buffer Social
DECEMBER 5, 2023
Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was everywhere, from our emails to our LinkedIn accounts. Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy.
Jon Loomer
DECEMBER 9, 2023
Your ads budget may be the difference… I know that no one wants to hear this. You can do everything right. You select the right performance goal. You set up everything for complete and accurate attribution. Your ad copy and creative are amazing. But your budget impacts performance, too. Meta needs about 50 goal events per week per ad set to properly optimize.
Social Media Today
DECEMBER 8, 2023
The wait will seemingly soon be over for EU social media fans.
Oktopost
DECEMBER 4, 2023
LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizin
Sprout Social
DECEMBER 5, 2023
With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. What customers say and how they relate with your business can greatly affect your online reputation. It can take as little as one bad review to send all your hard work crashing like a pack of cards.
WebInKnow
DECEMBER 6, 2023
I love this quote from Kim Gordon, founding member of the band Sonic Youth: “ People pay to see others believe in themselves ”. Gordon, as one of the early women of rock and roll, is a role model for a generation of women.
Jon Loomer
DECEMBER 6, 2023
The Performance Goal is central to your ad strategy. There may not be a more important step when creating a campaign… You determine this in your ad set. The Performance Goal is the action you want most. It’s how you measure success. It’s also how Meta will measure success, and it impacts how your ads are delivered. Examples are things like conversions, leads, ThruPlays, link clicks, and landing page views.
Social Media Today
DECEMBER 7, 2023
X says that it sees a heap of activity post-Christmas, which could offer significant audience reach potential.
Forbes Social Media
DECEMBER 5, 2023
The 90-second long teaser clip has been seen nearly 82 million times on YouTube as of Tuesday afternoon
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