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What You Need to Know About Advertising on TikTok

Likeable

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. With such explosive, rapid growth, marketers cannot afford to ignore its ad products.

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

While the tool was developed for large brand advertisers, it can be used by any advertiser with access to Power Editor or the API looking to drive efficient reach within their target audience. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram.

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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. CPM (Cost per 1,000 impressions). Cost Per Mobile App Install.

130 most important social media acronyms and slang you should know

Sprout Social

Plus, there are some acronyms that might find their way into marketing or sales reports and business meetings. CPM – Cost per thousand impressions or cost per mile. SMM – Social media marketing. SoLoMo – Social, local and mobile. Technical terms for marketers to know.

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