Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Crimson Hexagon – Has one of the nicest dashboards I saw. They can identify a media value using CPM rates: neutral sentiment gets regular CPM, positive weighted higher and negative weighted lower. Syncapse – They are an “aggregator of aggregators” (they have Sysomos, Radian6, Crimson etc).
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