How to Drive Business with Your Facebook Strategy
Ignite Social Media
DECEMBER 14, 2018
When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. The social networking goliath has nearly 1.5 First, make sure you are tracking website conversions from social media. To get started tracking offline conversions, you can upload your offline event data in Events Manager or through the Facebook API. First, look at your reports to see which ad execution drives the best cost per conversion (CPC).