Social Media Today

DECEMBER 5, 2024

The next big things, according to Pinterest data.

Publishing 189

Publishing Trends Data 189

Webbiquity SMM

DECEMBER 10, 2024

Guest post by Irina Weber. Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Image credit: Videodeck.co Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant.

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B2B Strategy Content Hubspot 135

Social Media Today

DECEMBER 4, 2024

A new presentation option for your LinkedIn profile/

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LinkedIn 199

Oktopost

DECEMBER 3, 2024

In this episode, Jennifer Gutman explains how to launch an employee advocacy pilot program in just 10 days. Tune in for a step-by-step roll-out plan and game-changing tips every advocacy program leader needs to know. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Launching an employee advocacy program, but not sure where to begin?

B2B 140

B2B How To Training Social Media Management 140

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Buffer Social

DECEMBER 3, 2024

Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful? Yes! Despite the overwhelming number of new features ( broadcast channels , notes , and more), Instagram hashtags should be a part of your overall strategy.

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Hashtag Instagram How To Trends 112

Jon Loomer

DECEMBER 9, 2024

Meta will impose new restrictions on customer list custom audiences in 2025. Does this apply to you? What should you do? Let’s get to it… Whom Does This Apply To? These restrictions apply to advertisers using customer list custom audiences to promote the following categories: Housing Employment Financial Products and Services (including Credit) In other words, all of the Special Ad Categories other than Politics, Elections, and Social Issues.

List 129

List Advertising Guidelines Yahoo 129

The Social Media Hat

DECEMBER 7, 2024

Episode 47 of the AI in Marketing: Unpacked podcast, with Cathy McPhillips The post The AI Growth Engine: Accelerating Your Marketing Results appeared first on The Social Media Hat.

Engineering 105

Engineering Marketing Social Media Content 105

Webbiquity SMM

DECEMBER 3, 2024

Guest post by Ann Smarty. Do you ever find yourself panicking as you try to figure out what you’re posting on social media this week? Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort.

Content 156

Content Marketing Insurance Organization 156

Jon Loomer

DECEMBER 3, 2024

In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but it requires a ton of context. Let’s discuss… The Campaign I’m running an awareness campaign optimized for reach… The reason I’m optimizing for reach is because my goal is to reach as many people as possible within a small and relevant audience.

Price 115

Price Campaign Conversation Advertising 115

Social Media Today

DECEMBER 3, 2024

The top trends of the year from YouTube.

Trends 188

Trends YouTube 188

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals.

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Social Media Metrics How To HootSuite 86

The Social Media Hat

DECEMBER 9, 2024

A structured approach to prompting AI content writing for great results. The post Prompt Engineering Made Easy: The RICCE Framework for AI Content Writing appeared first on The Social Media Hat.

Engineering 86

Engineering Content Social Media Marketing 86

Audiense

DECEMBER 4, 2024

Explore how forward-thinking brands will harness audience intelligence insights to drive hyper-personalization, thrive in niche markets, and stay ahead in 2025.

Brands 86

Brands Marketing Strategy 86

Buffer Social

DECEMBER 9, 2024

Have you ever noticed that your best ideas come when you're talking things out with someone? Or maybe you're that person who needs to call a friend to think through a decision out loud? That's called verbal processing. Verbal processors feel they do their best thinking while speaking. For content creators, entrepreneurs, and professionals who are bursting with ideas during conversations but struggling to translate that energy into written content, there's good news: verbal pr

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Social Media Content Apple Patterns 62

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

DECEMBER 5, 2024

Meta's latest Adversarial Threat Report highlights key trends from the year.

Trends 187

Trends Report 187

Jon Loomer

DECEMBER 10, 2024

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Ignite Social Media

DECEMBER 9, 2024

I never thought Id be saying this, but one of the most frequently asked questions we still receive in 2024nearly 17 years since we opened our doors as the first social media agency in the United Statesis: ‘How can we achieve organic social media growth beyond just gaining followers?’ In response, I propose alternate methods of looking at organic growth.

Organization 60

Organization Social Media Strategy FeedBurner 60

Oktopost

DECEMBER 9, 2024

Social media can be a goldmine for marketing insights, but youll have to work to dig some of them out. Straightforward forms of engagement, like direct mentions, are easy to track, but you can also learn a lot from indirect mentions: the discourse hidden in untagged posts, comments, and discussion threads. With 54% of consumers using social media to research brands and products , these platforms present countless opportunities to learn what your target audience wants and their thinking if you kn

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Sentiment Metrics ROI B2B 62

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which type of content performs best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them.

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Analytics Social Media Tools Price 67

Social Media Today

DECEMBER 5, 2024

More insight into your X performance.

Data 187

Data Engagement 187

Convince & Convert

DECEMBER 8, 2024

In February 2024, Google and Reddit announced a partnership that involved Googles access to Reddits content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Googles search result pages, both through organic rankings and separate discussions sections which would often be featured in SERPs. The partnership raised a lot of questions in the digital marketing community as it obviously made Reddit an unavoidable part of buying journeys.

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Reddit Google Strategy Content 84

WebInKnow

DECEMBER 3, 2024

My friend Peggy Sullivan delivered a fabulous talk at TEDx Walden Pond last month titled “Eliminating time poverty by doing less”. Her message is a simple yet powerful one - “Eat, work, sleep, repeat” - busyness is the silent addiction that keeps individuals and organizations from reaching peak performance.

Organization 62

Organization Case Study Study Brands 62

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions

Oktopost

DECEMBER 4, 2024

As a Creative Strategy Lead at LinkedIn for Marketing, Wensy Antoli tackles the role of creativity in B2B marketing and reveals how B2B brands can effectively leverage creativity, nostalgia, and authenticity to build trust, engage their audiences, and drive measurable results. Listen to the podcast: Or catch us on Spotify , Apple Podcasts, YouTube and LinkedIn Live Watch the recording: Episode Summary What if the secret to standing out in B2B marketing wasn’t more data, bigger budgets, or comple

B2B 75

B2B Authentication Marketing Film 75

Buffer Social

DECEMBER 6, 2024

👋🏾 Hey folks, December’s flying by, and I feel like we’re speedrunning the end of the year. I’m deep in planning mode for January and have been thinking through how I want to spend 2025 (very proactive, I know). It got me thinking — what’s on your mind for the new year? Is 2025 your year of growth as a creator?

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Newsletter Authentication Influencer Proposal 60

Social Media Today

DECEMBER 4, 2024

The key trends that drove engagement on TikTok in 2024.

Trends 186

Trends Engagement 186

Amy Porterfield

DECEMBER 10, 2024

Listen on… My proven strategies for maximizing your bootcamp attendance, keeping the students engaged all throughout, and boosting those conversions. Now, creating bootcamps, live webinars, and challenges is only half the battle the real challenge is getting your students to actually show up! In this episode, I break down the top 3 […] The post #739: Is ANYONE Showing Up Anymore?

Tips 52

Tips Engagement Strategy Conversation 52

Advertiser: Paycor

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

Meeting

WebInKnow

DECEMBER 10, 2024

Auto marketers at seem addicted to cookies and at the same time, they seem to assume that everybody visiting the site is ready to build a vehicle.

Sites 52

Sites Marketing Case Study Study 52

Tweaklibrary

DECEMBER 6, 2024

This is what the FBI recommends for good amidst an ongoing cyber attack – If you are an iPhone user, you can send text messages to another iPhone. Along the same lines, if you are an Android user, you can send text messages to another Android user. But, beware! As an iPhone user, you should refrain from sending text messages to an Android user.

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iPhone SMS Telecommunications Instant Messaging 20

Buffer Social

DECEMBER 10, 2024

If you fail to plan, you plan to fail. OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. My favorite way to start some content planning? Mapping out all the year's key dates and holidays. That’s where this hefty list comes in.

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Social Media Meme Small Business Eventful 60

Social Media Today

DECEMBER 4, 2024

New ways to utilize your one-to-many chats.

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Advertiser: Paycor

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

Process