Sherrilynne Starkie
JUNE 23, 2025
In the fast-paced, algorithm-shifting world of social media, it helps to know a few secrets of the trade. The good news? You don’t have to be a wizard or master all the platforms. Whether you’re managing a team, building a brand, or simply trying to keep your head above the digital tide, these 10 tips, gleaned from my time working in the frontlines, will help you think like a social media expert.
Social Media Today
JUNE 19, 2025
YouTube's shared a range of data notes to celebrate its 20th birthday.
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Jon Loomer
JUNE 9, 2025
Attribution, or how Meta gives credit to an ad for conversions , is central to advertising. But it’s more complex than just knowing the default is 7-day click and 1-day view. There are many layers to this that can lead to confusion and misinterpretations of results. My goal with this post is to provide a thorough explanation of every aspect of attribution to give you a fuller understanding of how it works and how to approach it.
Social Media Today
JUNE 8, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Instagram Says
Advertiser: Paycor
AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!
Social Media Strategies Summit
JUNE 11, 2025
People don’t move through the buying process in a straight line. One day they’re curious, another day they’re comparing. Eventually, they decide to buy (if you’ve given them a reason to). That’s where content comes in. Not the kind that just fills a page, but the kind that actually supports decisions. Blog posts are essential here. Since 53% of all website traffic comes from search engines , they’re often the first thing people find.
Sprout Social
JUNE 11, 2025
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the business impact, too. This time, we’re rounding up some of the boldest brands on social.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
JUNE 16, 2025
After testing for more than a year , Meta made it official: Opportunity Score is available globally to all advertisers. On the surface, this is Meta’s way to gamify and encourage implementation of best practices. If you’re a cynic, you’ll ignore this as a silly way to get you to spend more money. Don’t be a cynic. There is value here.
Social Media Today
JUNE 18, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Facebook Enabl
Audiense
JUNE 11, 2025
How Hailey Bieber built Rhode into a $1B brand in 3 years through strategic audience building, viral marketing, and cult-like customer loyalty.
Sprout Social
JUNE 18, 2025
Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.
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Convince & Convert
JUNE 19, 2025
Did you know that 61% of marketers already use AI in their strategies ? Yep. Facts. (Human-verified facts!) And according to Statista, 44% of those marketers say AI has saved them time on repetitive tasks. The truth is, if you’re still avoiding AI tools in your marketing game plan, you are working harder, not smarter. But there’s good news! You don’t need to be a tech wizard or have custom AI software or robots named Bob in your office to thrive.
Jon Loomer
JUNE 19, 2025
Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What Is It? Your score, from 0 to 100, reflects how optimized your campaigns are. This is based on your ability to implement best practices, and is not a reflection of performance. Opportunity Score is dynamic and updated in near-real time as recommendations are adopted.
Social Media Today
JUNE 5, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from LinkedIn Share
BeingOptimist
JUNE 5, 2025
Hey VSCO users! Ever spotted a stunning profile picture on VSCO and wanted to see it in full quality? VSCO’s minimalist design can make it tricky to view high-res profile images, but I’ve got you covered. As a VSCO expert who’s been navigating the platform for years, I’ll show you how to see full quality VSCO profile pictures in 2025—plus some privacy tips to keep in mind.
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
JUNE 11, 2025
The importance of influencers can’t be overstated. More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them.
Audiense
JUNE 3, 2025
The more youre able to identify the wants and needs of your customer groups, the easier it is to create optimized marketing campaigns for each group. This doesnt have to be a guessing game, granted you've mastered the art of audience targeting.
Ignite Social Media
JUNE 18, 2025
In a world where attention spans are shrinking and algorithms are always evolving, your caption might just be the difference between a scroll and a share. Captions are more than supporting text, they’re a driving force behind engagement, discovery, and brand growth. While content captures attention, captions provide context, prompt interaction, and encourage dialogue.
Social Media Today
JUNE 17, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from New Report on
Advertiser: Paycor
Get Paycor’s guide, based on a survey of 3,000+ professionals, and learn why successful companies are: Almost 80% more likely to identify top talent through formal systems 40% more likely to protect managers’ time spent on coaching 83% more likely to plan to upskill their teams and more!
Jon Loomer
JUNE 12, 2025
Meta’s testing Profit optimization… In a recent announcement about new conversions tools , Meta shared a new option for Value optimization that is in testing. The Feature The feature is based on this scenario: If an advertiser cares about ROAS based on profit margin [now testing] Normally when you optimize for Value, Meta focuses on generating the highest Return On Ad Spend.
Sprout Social
JUNE 13, 2025
YouTube offers marketers a unique mix of reach, intent and influence. Yet, proving a clear return on investment (ROI) is where most teams hit a wall. While paid campaigns offer detailed metrics, linking views to value is a common struggle. Organic videos build audience equity over time but rarely deliver immediate proof of performance. And when you run paid and organic strategies at once, it’s hard to determine which strategy is driving real impact.
Buffer Social
JUNE 19, 2025
There’s no shortage of good reasons to post on LinkedIn. Whether you are trying to grow an audience, aiming to cultivate a personal brand, trying to draw more attention to your work projects, or looking to grow your network for more job opportunities, posting to LinkedIn can support all of those goals. And if you’re aiming to grow an audience, consistency is one of the biggest factors you can control.
Ignite Social Media
JUNE 4, 2025
Summer social media marketing isn’t just about posting beach photos and adding sun emojis, it’s about understanding the seasonal shift in consumer behavior that happens when the temperature rises. After reviewing successful summer campaigns and working with brands across industries, we’ve discovered that the most impactful summer social media strategies share one thing in common: they understand that summer often changes how people engage online.
Advertiser: Paycor
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Social Media Today
JUNE 15, 2025
Official confirmation that you shouldn't be adding links in your FB posts?
Jon Loomer
JUNE 15, 2025
Value optimization for any non-purchase event? It’s coming, assuming you don’t have it already. Here’s what we know… The Announcement In a recent announcement about updates to conversion tools, Meta shared this: If an advertiser cares about ROAS based on the value of events outside of a purchase [expanding globally] Optimizing for Value allows advertisers to get the delivery algorithm to prioritize Return On Ad Spend, rather than simply the volume of purchases (Maximize V
Sprout Social
JUNE 3, 2025
If you download the Calm app, youre greeted with an immediately soothing vibe when you open it. Quiet nature sounds play, the interface is designed in soft colors and you can select a variety of meditations, sounds, ASMR or even Sleep Stories to help your mind slow down and relax. Yet, if you head over to Calms TikTok account, youll find something a bit different: chaotic memes, low brow humor and a dash of education around mindfulness and mental health.
Buffer Social
JUNE 11, 2025
On many social media platforms, verification means a paid subscription — or being a celebrity. But on Bluesky (as is par for the course), things look a little different. The decentralized platform is blazing a new blue check trail: one that mixes top-down trust with community credibility. Whether you’re a journalist, creator, brand, or just someone who wants to prove they’re actually who they say they are online, here’s what you need to know about how verification wor
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
Oktopost
JUNE 22, 2025
1. Why your voice matters Social media is where business conversations happen. But here’s what makes them work: authenticity. That’s why your posts, when they come from your own experience and voice, carry far more influence than official brand messaging. Even in employee advocacy programs, the most effective voices aren’t polished marketers; they’re real professionals sharing honest experiences.
Social Media Today
JUNE 16, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Pinterest Part
Jon Loomer
JUNE 23, 2025
Now that Advantage+ Campaign setup appears to be available to all, advertisers are reporting missing features and confusing changes to campaign creation. A detailed guide is necessary to clear this up. In almost all cases, you can continue to do what you were able to do previously. However, the way you do it has certainly changed. Let’s take a closer look… What is Advantage+ Campaign Setup?
Sprout Social
JUNE 16, 2025
LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. It’s how you measure whether LinkedIn is helping your business drive revenue across paid and organic efforts. Measuring LinkedIn marketing ROI is crucial for driving strategic growth, boosting your bottom line and demonstrating value. While your upfront investment in LinkedIn may be significant, it’s counterbalanced by the distinct strategic advantages LinkedIn offers B2B companies.
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
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