Jon Loomer
OCTOBER 5, 2024
The Messaging Events API is going away. What does it mean? What should you do? Let’s investigate… The Announcement In Meta’s latest Graph and Marketing API announcement, there was the following under deprecations. You can find the announcement here. In it, Meta says that the Messaging Events API will be deprecated in September 2025. If you are passing conversion events to Meta from Messenger conversations, this applies to you.
Social Media Today
OCTOBER 2, 2024
The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.
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Jon Loomer
SEPTEMBER 30, 2024
I was going to hold off on sharing the fact that I tested completely identical ad sets as a big reveal, but I decided to spoil the surprise by putting it in the title. I don’t want you to miss what I did here. The fact that I tested identical ad sets won’t be the surprise. But, there is plenty to be found here that will raise eyebrows. It’s kinda crazy.
The Social Media Hat
OCTOBER 1, 2024
Discover the latest voice-powered features in ChatGPT and learn how to simplify your workflow without lifting a finger. The post No Typing Required: How Marketers Can Use ChatGPT Voice Mode to Boost Productivity appeared first on The Social Media Hat.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Awario
OCTOBER 4, 2024
Struggling to find the perfect Instagram caption? This guide has you covered with creative ideas for every mood and season. Plus, learn how to use AI tools like ChatGPT to craft personalized captions that engage your audience.
Amy Porterfield
OCTOBER 1, 2024
Listen on… Turning setbacks into opportunities, solving problems with confidence, and embodying the mindset of a strong leader. Let's be real…no matter how much you plan and plan and plan, unexpected challenges will always pop up as you continue to scale your business! And yeah, in the moment, it can feel like everything's […] The post #719: Think Like a CEO: How to Get Scrappy, Solve Challenges, and Succeed appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
SEPTEMBER 29, 2024
IG boss Adam Mosseri says that people don’t actually want a ’following’ feed option.
The Social Media Hat
OCTOBER 5, 2024
Episode 31 of the AI in Marketing: Unpacked podcast, with Sunny Hunt The post Outthink Your Competition: AI in Marketing Strategy appeared first on The Social Media Hat.
Oktopost
SEPTEMBER 29, 2024
In this episode, learn how to build a successful, impactful and compliant employee advocacy program in the financial services industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “A key part of my role is trying to amplify our brand voice by employee advocacy, so making sure our people speak not only for themselves but also for the company.
Sprout Social
OCTOBER 3, 2024
Sprout's monthly series that explores the social media posts and campaigns inspiring us, and breaks down what makes them so genius.
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Jon Loomer
OCTOBER 2, 2024
The results of this test are so important. They highlight the role of randomness on Meta advertising. Test Results I ran an A/B test of three different ad sets. Breakdown of performance looks like this… Ad Set A: 80 conversions Ad Set B: 100 conversions Ad Set C: 86 conversions Would you act on these results? Meta thinks you should. According to the A/B test results, Meta has 59% confidence that Ad Set B is the winner.
Social Media Today
SEPTEMBER 30, 2024
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
The Social Media Hat
OCTOBER 3, 2024
Episode 30 of the AI in Marketing: Unpacked podcast, with Michael Nevski The post Generative AI and Demographics: Trends for Marketers to Watch appeared first on The Social Media Hat.
Amy Porterfield
OCTOBER 3, 2024
Listen on… Building your email list from the ground up to scale your online business to new heights with Sara Mayer.: Ready to have a 10,000 subscriber year? Register for my FREE email marketing workshop today! Raise your hand if you've ever worried about annoying your email list with too many marketing emails. […] The post #720: Start Small: How 50 Email Subscribers Can Change Your Business TODAY appeared first on Amy Porterfield | Online Marketing Expert.
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
OCTOBER 3, 2024
According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons. Now, imagine this workload when seasonality strikes. Heightened activity, increased content demands and constant audience engagement make it hard even for the most experienced marketers.
Jon Loomer
OCTOBER 1, 2024
If you create one campaign, do this… The priority should be to optimize for purchases, but that’s not always possible. Maybe the budget isn’t there, or you promote a high-priced product and can’t get any sales. Don’t Do This If you have a limited budget, you may be tempted to optimize for engagement or video views or traffic to your website.
Social Media Today
OCTOBER 2, 2024
Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.
The Social Media Hat
OCTOBER 4, 2024
11 essential tips and strategies to build a profitable digital career. The post From Zero to Content Hero: Building a Profitable Career in the Digital Space appeared first on The Social Media Hat.
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
WebInKnow
OCTOBER 1, 2024
For the first time since graduating from university, I took a month off. For my sabbatical during the month of September, I thru-hiked (and climbed) the entire 273-mile Long Trail in Vermont, the oldest long distance hiking trail in the US and widely considered the most difficult with 68,000 feet of elevation gain (twice Mt. Everest)!
Tweaklibrary
OCTOBER 3, 2024
The “Google keeps stopping” error can occur anytime: When you are browsing the web using the Google Chrome browser, Downloading an app via the Google Play Store, Trying to use Google Assistant, Or using some other Google product. In this post, we’ll discuss the various ways in which you can fix the “Google keeps stopping” error. Later in this post, we’ll also try to understand why this problem occurs in the first place.
Jon Loomer
SEPTEMBER 30, 2024
Test your Meta ads knowledge with the Meta Ads Millions Game Show Chatbot. Yeah, that’s right. It’s just what it sounds like. Here’s how it works… A Game Show?? You may know that I have another chatbot that was built to answer your questions and move your advertising in the right direction. This knew one is for entertainment purposes.
Social Media Today
OCTOBER 1, 2024
Those “attorney advised” posts are back, but they do nothing to protect your info.
Advertiser: Paycor
Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Ensure compliance and efficiency by downloading today!
Hootsuite
OCTOBER 2, 2024
Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important chance to prove the value of your work. Creating your budget highlights the scope of your ambitions for the year ahead – and should also highlight the return on investment from the budget invested the previous year.
The Realtime Report
OCTOBER 2, 2024
Features To Consider When Choosing a Contact Center Solution Today’s customer service landscape requires more than a polite tone and timely responses. Businesses must employ a sophisticated contact center solution to efficiently manage the demands and complexity of modern consumer interactions. From managing multichannel communications to leveraging the power of data analytics, the right system can give an enterprise the edge in delivering exceptional customer service.
Tweaklibrary
OCTOBER 5, 2024
Are you facing the infamous ‘Instagram Login’ issue on your smartphone? Does your Instagram app keep logging out on its own? If Instagram is logging out automatically or logging you out, don’t fret because you are not alone in this. Many users worldwide face this issue at some time or another in their journey with Instagram. But, don’t worry! We’re here to help.
Jon Loomer
OCTOBER 4, 2024
A change is coming to special ad categories. If you run ads that promote products or services related to credit or finance, even if you haven’t needed a special ad category in the past, this update is for you. The Announcement According to Meta: Starting in October 2024, a new special ad category ‘Financial products and services’ will be introduced, replacing the previous Credit ads category.
Advertiser: Paycor
Learn how to issue a disciplinary action notice to address misconduct effectively. This document outlines the consequences of unacceptable behavior and ensures a fair process for all. Discover the importance of documenting disciplinary actions for compliance and improving company culture!
Social Media Today
OCTOBER 3, 2024
The Halloween content series now in its second year will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.
Sprout Social
OCTOBER 1, 2024
“You act like a founder.” In our eight years working together, those were the second-most meaningful words Justyn Howard, Sprout’s co-founder, former CEO and current executive chair, said to me. Knowing that Justyn saw the same passion, vision and resilience of Sprout Social’s founding team was an incredible compliment and fueled my desire to deliver for this team.
Ignite Social Media
OCTOBER 1, 2024
Using AI sounds super exciting, but the truth is it’s not. The Reality of AI in Social Media Marketing: Hype vs. Practical Use A lot of us see global brands investing a ton of money in specific AI efforts and initiatives. Coca-Cola pairing up with WPP and NVIDIA to scale Generative AI Content for Brand Authenticity is one example. Big tech companies are racing to create the best AI experiences for their users and finding ways to monetize it or make it feel exclusive/superior compared to others,
Tweaklibrary
OCTOBER 4, 2024
Under normal circumstances, you might use a PDF to read information. But, there are instances where things may stretch out beyond normal reading. Considering that your PDF may contain confidential details, you may want to hide that information before it reaches the end user. That’s where the concept of redaction comes into play. When you redact sections of PDF – You essentially obscure information by blacking it out.
Advertiser: Paycor
Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Learn how to create a realistic policy with clear guidelines and consequences. Don't let social media become an HR headache - keep your organization safe.
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