What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface.

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Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. Some farmers report that they are now getting more market intelligence from Twitter than from traditional sources such as the USDA.

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Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic. Nearly 6 years later, total investment in social media marketing has only skyrocketed. Back in April, Instagram began a test in which they hid the number of likes.

Promoting an API – Etsy offering basic programming classes…

The Way of the Web

A lot of people have spent time talking about the value you can get by providing an API (Application Programming Interface) for other people to use and build with. And knowing how to utilise and implement feeds from APIs is an increasingly important skill for a huge number of professions.

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Why Can’t Social Media Tools Post Directly to Instagram?

agora pulse

Truth is, it’s not the tools’ fault; Instagram doesn’t allow any tool the functionality to post directly to Instagram because of its limited API. What is an API? Instagram’s API receives that request, and delivers to Agorapulse the number of likes you received.

3 Snapchat Announcements Marketers Need to Know

Ignite Social Media

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. When Snap Games launched they partnered with a few gaming companies, such as Zynga and PikPok.

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Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook

Stay N' Alive

I encourage each of my clients to, when they have the choice, choose the public profile over the Fan Page for personalities in the company for the reasons I shared earlier. It personalizes the company better, and I think the opportunities to grow organically are stronger.

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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and content marketing are not inexpensive, they’re just different expensive.

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. If you’re looking for a way to find out what people really think of your company, MutualMind , has all the tools you need to do just that.

Top 5 Instagram Marketing Trends for 2019

Later

Wondering what the big Instagram marketing trends for 2019 will be? Instagram Marketing Trend #2: Influencers Get More Authentic. Expect “authenticity” to become a big Instagram marketing “trend” in 2019. Instagram Marketing Trend #4: Tracking ROI From Instagram.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.

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How to Use WeChat for Business: A Guide for Marketers

Hootsuite

Weixin was first released as a messaging app in 2011 by parent company Tencent. Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. Read on for app stats, WeChat marketing strategies, and more.

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What Marketers Need to Know About the Cambridge Analytica News

Convince & Convert

If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. It’s not that marketers’ support the misuse of data—especially for the purposes of spreading false or “less accurate” information to sway an election.

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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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5 Top Digital and Social Marketing Platforms to Streamline Your Business in 2019

Pam Moore

Too many digital and social technology companies promise more than they can deliver. 5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads.

5 Top Digital and Social Marketing Platforms to Streamline Your Business

Pam Moore

Too many digital and social technology companies promise more than they can deliver. 5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? How can you maximize the visibility and impact of your LinkedIn company page?

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs). But are CDPs for B2B companies, too?

What Pinterest’s Updated Policies Mean for Marketers

SocialFish

———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. This post by Ekaterina Walter originally appeared on ClickZ and is reposted here with permission.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Here are 28 tools that will help you harness Instagram’s full marketing power. Make that link count with these Instagram marketing tools.

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. content marketing. content marketing automation. digital marketing. digital marketing agency. digital marketing blog.

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Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Pinterest has purposefully not published an API precisely because they don’t want to have Twitter’s problems.

Is Bing Bowing Out Of Search?

Small Business Mavericks

Microsoft has announced that starting August 1st they will charge for the use of Bing’s API. This is going to kill a lot of free SEO tools, and it could very well put a dent in Bing’s overall market share as well. Some smaller companies already cannot afford to pay an SEO consultant for services, so they end up doing it themselves if at all. But this move could hurt Bing as much as anyone else – at least, in search market share.

Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

Buffer Social

F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Relevant sessions: The Instagram Graph API – What’s In It For You?

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. content marketing. content marketing automation. digital marketing. digital marketing agency. digital marketing blog.

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Cost-Efficient Facebook Marketing for Small Business

Idaconcpts

A key element to making when it comes to any sort of business is marketing. This Facebook campaign tool is one of very few companies world-wide that has access to Facebook’s API directly. This get activity on the page and people feel that there is a real company behind the page.

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3 Key Announcements from Facebook F8 and What Social Media Marketers Need To Know

Ignite Social Media

After listening to the announcements and processing what we believe this may mean for marketers like us in the social space, we’ve distilled it into 3 key announcements and implications for brands.

Is Brandon Prebynski The Most Eligible Man In Social Media Marketing?

Firebelly

I finally caught up with Brandon who is now working for a secret tech company in San Francisco. Are you the most eligible man in social media marketing? What do Nicki Minaj, “techertainment”, solomo, and walks on the beach have in common?

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster.

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What New Social Media Management Features Did Agorapulse Release in 2018? [INFOGRAPHIC]

agora pulse

Originally an Instagram writer for Agorapulse, I have been here for four years so far, and I can tell you that this was the number one request of my time with the company. So, when the Instagram API permitted this functionality, we do everything possible to bring this to our users. (We

Everything Marketers Need to Know About F8 Conference 2017 to Stay Ahead on Facebook

Buffer Social

Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers. Growth Marketing: Best Practices for Getting and Keeping an Audience (12:30 PM PST).

Is Your Executive on Twitter?

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. How NOT to use your Social Media Marketing Manager!

Koka Sexton dot Com

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. How NOT to use your Social Media Marketing Manager!

HubSpot vs. Marketo: Which is Better?

Oktopost

What does this have to do with marketing automation software? Both companies have different strategic paradigms. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Our basis for a comparison between the two is a list of capabilities for enterprise companies. Marketing. REST API. Robust and highly customizable API.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Why Influencer Marketing. Utilizing this type of marketing approach drives awareness, cultivates an audience, and bolsters owned media over time.

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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

With the flexibility to share any photo or video you want through Snapchat — not just those you took within the app — the company has opened up a whole new way to create content. And the company is also making strides with older generations.

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Big Ad News at the Big 3 Social Networks | Social You Should Know

Ignite Social Media

Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API.

Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Facebook to pay $19 billion for WhatsApp – Facebook is acquiring mobile messaging service WhatsApp; the company will continue to operate separately, and co-founder Jan Koum will join Facebook’s board of directors (The Wall Street Journal).

The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]

Oktopost

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. Marketers have realized that chatbots can do much more than field frequently asked customer service questions. Social Media Marketing Lead Generation

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The People Database: Turn Your Social Audience into Leads

Oktopost

Audience and engagement data is siloed between networks and disconnected from your marketing stack. That’s exactly why we built Oktopost – to help marketers determine what social content drives pipeline growth and turn their social audience into leads.

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