Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. socialmedia longtailseo communities

Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?

Trending Sources

Create a World-Class Online Community for Your Business

mashable.com

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class.

Class 49

What to Look For When Hiring a Community Manager

mashable.com

Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager?

Get Ready for the Bots – on Facebook Messenger

Mindjumpers

Thanks to their highly advanced Send/Receive API, these bots are able to reply with actual structured messages, including links, images, hotel reservations, the weather etc. Restaurants , travel and possibly supermarkets with online shopping services are big industries for it to thrive.

Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

Since Instagram’s API doesn’t yet allow full scheduling and auto-posting, Buffer for Instagram works using reminders and notifications on your phone. Acknowledge and share content from community members.

Open Research: A Framework for Social Analytics

www.web-strategist.com

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Facebook’s Marketing API. Behaviors — You can target or exclude people based on their purchasing behavior or intent, device usage, travel behavior, activities, and more. Instagram offers incredible opportunities for businesses of all sizes to reach their target audiences.

The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

RTM has gadgets (as seen above), applications for all mobile platforms, an API, and much more. In fact, I use Jabber for internal communications as Community Manager of Namecheap.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Community. Loved the myface metaphor, driving home your themes of human community. Travel Wales-Tr avel Nor. Developer APIs. Community Guidelines. Community Help Forums. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists. MySpace. Facebook. more share options ).

Social Media Updates: July

yMarketingMatters

Local Awareness ads will now contain a map for users to click on and see the store’s address, hours, contact information and the estimated travel time to the store’s location. Many new updates were announced in the world of social media in July!

News 20

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Like the previous spreadsheet, FacebookFans is a Google macro based on Facebook API. The script requires your own Twitter API key (which is pretty easy to get), and provides easy-to-follow set up instructions. You can use it either standalone or with Twitter API authentication and it can be setup up for continuous collection (you can collected around 35k tweets before it fills up). Travel Lists.

5 Tips for Great Content Curation

mashable.com

That means you should consider posting short bursts on Tumblr , images on Pinterest , video on YouTube , and community conversations on Facebook. Sharing info and giving proper credit where it’s due is also huge in the blogging community. Travel Lists.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

The Stack: The Social Business Software Suite Category Name, Short Description, Frequently Heard Vendor Names Listening and Learning: Brand monitoring: These listening and learning tools provide data to brands by filtering data via scraping and APIs then sorting by keywords.

Class 33

What the Future Holds for B2B Social Media Marketing

mashable.com

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. View More » Entertainment "Travel + Leisure" Arrives on the iPad Facebook and Electronic Arts Sign Soc.

B2B 39

5 Proven Strategies for B2B Social Media Marketing

mashable.com

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. But to kick things up a notch, it built a community for supply chain management specialists to congregate.

B2B 39

HOW TO: Properly Use Badges to Engage Customers

mashable.com

With more than 50 million monthly pageviews and 4 million followers across social media, Mashable has one of the most engaged online news communities. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

Badge 62

5 Proven Strategies for B2B Social Media Marketing

mashable.com

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. But to kick things up a notch, it built a community for supply chain management specialists to congregate.

B2B 39

Should You Outsource Your Social Media Efforts?

mashable.com

At the same time, we want to make sure that we’re building a thriving community, engaging customers and broadening awareness of our products,&# says Trisha Layton, marketing coordinator at PROBAR.

iPad 39

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

aggregate sentiment, conversation heatmaps), Metrics to spot influencers in a community (e.g. Crowd Behavior Businesses have tried to artificially stimulate a conversation by meddling in their own communities or creating artificial hype.

List of Social Media Management Systems (SMMS)

www.web-strategist.com

Awareness Networks, Social Marketing Hub an enterprise class community platform has launched their own tool that has Facebook, youtube, flickr, Twitter, and of course connect with their own community features.

What to Consider When Building an In-House Social Media Team

mashable.com

Even our own community manager at Mashable Mashable , Vadim Lavrusik , advocates hiring evangelists. Stats are crucial in not only measuring performance or ROI, but also in understanding your community and what they respond to, what works for them,&# says Lavrusik. “At Dell we send interested employees back to school: Social Media social media and Communities University,&# says Bridge. Travel + Leisure" Arrives on the iPad Facebook and Electronic Arts Sign Soc.

Team 36

What the Future Holds for B2B Social Media Marketing

mashable.com

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform.

B2B 39

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

The first is TruCast, which is a comprehensive solution for social media analysis and participation used by enterprises who want to track, analyze and participate in social media communities. 5 Innovative Uses of an API [Mashable.

How publishers curate the world of content

emediavitals.com

While it doesnt provide a suite of tools specifically for publishers, publishers can implement the Evri API , explained Hunsinger. For instance, the New York Daily New s uses the LOUD3R platform to integrate outside content into sections about pets and travel. The travel section pulls in relevant travel deals in addition to news content.

Evri 21

70+ Resources on How to Start a WordPress Blog

Kikolani

This is also a great place to find social networks by niche including business, design, entertainment, health, music, photo, tech, and travel. You will need to get an API key from Akismet which ranges in price from free to $50 per month for multi-site enterprise access.

MySpace is Reborn as Social Curation

www.huffingtonpost.com

MySpace to Play Nice with the web By collaborative he means MySpace will play well with others, be it Facebook, or Twitter, other apis. HuffPosts QuickRead. Loading. BIG NEWS: Google | Facebook | Mark Zuckerberg | Android | Smarter Ideas | More.

Get the Most Out of Twitter Hashtags

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip!

3 Tips for Maximizing Engagement With Facebook Likes and Shares

mashable.com

Integrating sharing into the site — via Facebook’s Open Graph API — effectively closes the data loop by asking a person to connect with a website the first time he or she chooses to share something. Most people associate authentication with registration or log-in, but the process can be woven into a variety of social activities, from sharing to community features, creating far more opportunities for any site to make that connection.

100 Media Monitoring Tools for PR

www.pamil-visions.net

SocialSenseFB taps into Facebook’s Graph API to deliver insights from your brand’s Facebook Pages. Cheers, Sheldon, community manager for Sysomos Comment by Emily Allert-House on 18 September 2010 : Fabulous list, thank you!

Tools 49

Why Curation Is Just as Important as Creation [OPINION]

mashable.com

Travel Lists. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics.

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

They don’t want to end up being trilobites and have become part of a larger system: Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

www.web-strategist.com

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Sears.com has integrated community right onto their homepage, and also offer a variety of ways to login and register, such as Facebook.

First Look: Starbucks Digital Network Is Here

mashable.com

“The vision,&# he says, “is for Starbucks Digital Network to be a digital version of the community cork board that’s in all of our stores.&# My Neighborhood: Starbucks is adamant about creating a localized experience to connect customers with the community around the store. Community fare includes local news from Patch and a look at nearby DonorsChoose.org classroom projects that could benefit from small contributions.

Apple 30

HOW TO: Activate Your Brand's Super Influencers

mashable.com

These “super influencers&# drive an even higher share of conversion — on average influencing 30% or more of all conversions on marketers’ sites just by recommending a brand’s products, content, or promotions to their online communities.

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

www.web-strategist.com

Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. Build community platforms around real communities of shared interest.

Social Media From A to Z: A Glossary

Pamorama

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z A Application Programing Interface (API) : An API is a documented interface that allows one software application to to interact with another application.

Blogging Between Hot Flashes

Almost Savvy

Suddenly, I’m inundated with new terminology: ftp, html coding, ajax, api keys and plugins. Personally, I look forward to traveling beside you – all of you – and sharing our experiences along the way.

AJAX 43

How to Make Money With Blogs & Blogging

Viper Chill

In order to get mentions on other blogs then you need to be focusing on being involved in the communities for that industry online and providing the very best content that you can. I’m interested in putting out a blog+product combo in the programming/API space (e.g.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

A number of large web development discussion communities host contest areas, including NamePros , v7 Network , and Webmaster Talk. The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks. Fixya is a question and answer community, in which people ask and answer technical support queries. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About.