Ignite Social Media

NOVEMBER 27, 2023

Social media moves fast. Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.

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Social Media Today

NOVEMBER 27, 2023

A new filing on behalf of 33 U.S. states alleges that Meta has misrepresented its moderation and safety performance.

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Jon Loomer

NOVEMBER 26, 2023

These AI advancements are wild… Meta is working on a project called Emu that allows you to use text prompts to edit images and generate videos. Provide conversational text prompts to develop or change an image or video. Here’s an example using text prompts to generate an image… [link] And here’s an example using text prompts to generate a video… [link] We’re seeing this type of AI technology with third-party tools now.

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The Social Media Hat

NOVEMBER 27, 2023

Through the first three quarters of 2023 in the U.S., over 170,000 tech workers have been laid off. Now, more than ever, it’s critical for partnership teams to be focused on the right initiatives and have plans in place to measure and demonstrate success. How do we prioritize the right partners? Where are strategic partnerships … The post How A Serial Partnership Leader Defines Success w/ Tai Rattigan appeared first on The Social Media Hat.

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Forbes Social Media

NOVEMBER 22, 2023

Social media was flooded with conspiracy theories after an explosion at the U.S.-Canada border involving a car with two passengers.

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Social Media 145

Audiense

NOVEMBER 27, 2023

No one needs to be reminded of the clear winners in the 2023 pop culture battle for hype. We all heard about the Barbie movie, Taylor Swift’s Eras tour, Twitter becoming X (competing with Meta’s new social kid on the block, Threads), and ChatGPT.

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Compete Twitter Strategy 87

Jon Loomer

NOVEMBER 25, 2023

Look, I get it. The advancements in AI and machine learning are amazing. I’ve embraced Advantage+ Shopping , Advantage+ Audience , and broad targeting generally. But not as an absolute. Some clients tell me they get better results the old-fashioned way, using interests and lookalikes, and without Advantage+ Audience. They’ve seen terrible results going broad.

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Amy Porterfield

NOVEMBER 22, 2023

Listen on… How I doubled my business revenue in just one year. It might seem impossible to double your revenue in just one year, but if I can […] The post #628: The $100k Milestone: My Proven Strategies to Scale Up appeared first on Amy Porterfield | Online Marketing Expert.

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Forbes Social Media

NOVEMBER 29, 2023

Unknown senders are weaponizing text, WhatsApp and Facebook messages to try to harass or manipulate the families of Israelis kidnapped by Hamas on October 7.

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Facebook Social Media 98

Writtent Blog

NOVEMBER 24, 2023

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog. In the first installment of this series, How to Start a Blog: A Step-by-Step Guide to Creating a Business Blog, Part 1 , we listed most of the back-end tasks of starting a corporate

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Today

NOVEMBER 26, 2023

X owner Elon Musk remains defiant, as more big name brands suspend their X activity.

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Jon Loomer

NOVEMBER 22, 2023

How does each text variation perform? If you submit multiple text variations when creating an ad, you may want to check and see if there’s one that outperforms the other. In theory, Meta should optimize to use the best performing options. Still, it’s helpful to know how each option does so that you can apply learnings to future ads. You can find out with Breakdowns.

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Buffer Social

NOVEMBER 27, 2023

💡 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.

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Forbes Social Media

NOVEMBER 24, 2023

Forbes Vetted senior deals editor Kara Cuzzone shares tips and tricks, plus pitfalls to avoid when it comes to Black Friday and Cyber Monday shopping.

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Tips Social Media 99

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Bill Hartzer

NOVEMBER 29, 2023

In the ever-evolving realm of social media marketing, a groundbreaking app is turning heads and reshaping the landscape for small businesses worldwide. Hookle, a mobile app at the forefront of innovation, has just unveiled its latest feature: AI-powered image suggestions, a game-changer in the world of content creation. Small business owners grappling with the demands of social media marketing can now breathe a sigh of relief.

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Social Media Today

NOVEMBER 27, 2023

A new filing on behalf of 33 U.S. states alleges that Meta has misrepresented its moderation and safety performance.

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Content 176

Jon Loomer

NOVEMBER 27, 2023

I started this website in 2011. I’ve been running Facebook ads to promote this business since then. The changes I’ve seen… Remember Power Editor? Only the advanced advertisers — and those who wanted to be advanced — used it. Everyone else used the “Self-Serve Ad Tool.” Power Editor had all of the test features before they were mainstream.

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Buffer Social

NOVEMBER 28, 2023

Can you run a social media account only using AI? I recently took some time off work and thought I’d use the opportunity to answer this question.  See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.

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Forbes Social Media

NOVEMBER 28, 2023

These Under 30s are building businesses to support creators and turning followers into fortunes.

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Hootsuite

NOVEMBER 28, 2023

Finding ways to drive traffic through social media has always been an uphill battle for marketers. Most platforms and algorithms dislike external links, and users often aren’t interested in clicking them. Luckily, zero-click content may be the answer we’ve been seeking. Zero-click content aims to provide value upfront and engage users with each post.

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Social Media Today

NOVEMBER 28, 2023

New ways to present X originated video on third-party platforms

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Jon Loomer

NOVEMBER 24, 2023

Meta ads optimization is LITERAL. Accept this and strategies become clearer. You know how this can help and hurt you. Here’s what I mean by that… When you select a performance goal in the ad set, the algorithm’s entire focus is getting you as many of that thing as possible. It’s not trying to get you a certain type of link click or landing page view or ThruPlay.

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Buffer Social

NOVEMBER 29, 2023

Social media had a pretty interesting year, from the rise of the creator economy to the constant addition of new features and the dozens of X alternatives that came and went. We predicted a lot of it but not all of it. To understand how much changed, it’s important to reflect on the year, especially as the end of 2023 comes closer. In the spirit of reflection, I was inspired to look at some of the predictions from our Social Media Predictions for 2023 and check in on their success (or lac

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Social Media Social Media Management Content Brands 66

Forbes Social Media

NOVEMBER 22, 2023

New research suggests that perspective-taking might have the power to help reduce attraction to third-parties.

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Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. We set out to change that. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives.

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Communities Social Media Community building Brands 68

Social Media Today

NOVEMBER 26, 2023

X owner Elon Musk remains defiant, as more big name brands suspend their X activity.

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Advertising Brands Activities 199

Jon Loomer

NOVEMBER 28, 2023

I’m not taking on clients, but you can book 45-minute sessions with me to discuss your Meta ads strategy and challenges. Prior to our session, you’ll complete a questionnaire that will provide background on your business, your advertising efforts, the obstacles you’re facing, and what you hope to accomplish. This will help me prepare.

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Amy Porterfield

NOVEMBER 28, 2023

Listen on… Tips to prepare your business for a restful holiday season and exciting new year. How was your Thanksgiving feast? I hope it was fantastic, and you're […] The post #629: How To Balance Your Business During The Holiday Bustle appeared first on Amy Porterfield | Online Marketing Expert.

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How To Tips Marketing Organization 57

Forbes Social Media

NOVEMBER 22, 2023

The multi-hyphenate entertainer sat down with Forbes Reporter Rosemarie Miller to talk about what it's like having famous people copy him and if his recent beef with Birdman is real.

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Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns.

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Social Media Today

NOVEMBER 27, 2023

LinkedIn will now enable more users in more regions to confirm their ID.

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Jon Loomer

NOVEMBER 29, 2023

What happened to CPMs over the holidays? I talked on a couple of other videos ( here and here ) about how the increase in holiday CPMs is no longer automatic these days. So what happened during the past week? I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for their partners. While Instagram CPM increased year over year earlier in November, both Facebook and Instagram CPM were down since Thanksgiving compared to the same days in 2022.

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