Trending Articles

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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

Social media moves fast. Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.

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Meta Faces New Scrutiny Over Claims That Youngsters Are Being Exposed to Harmful Content in its Apps

Social Media Today

A new filing on behalf of 33 U.S. states alleges that Meta has misrepresented its moderation and safety performance.

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Meta’s Emu for AI-Generated Images and Videos

Jon Loomer

These AI advancements are wild… Meta is working on a project called Emu that allows you to use text prompts to edit images and generate videos. Provide conversational text prompts to develop or change an image or video. Here’s an example using text prompts to generate an image… [link] And here’s an example using text prompts to generate a video… [link] We’re seeing this type of AI technology with third-party tools now.

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How A Serial Partnership Leader Defines Success w/ Tai Rattigan

The Social Media Hat

Through the first three quarters of 2023 in the U.S., over 170,000 tech workers have been laid off. Now, more than ever, it’s critical for partnership teams to be focused on the right initiatives and have plans in place to measure and demonstrate success. How do we prioritize the right partners? Where are strategic partnerships … The post How A Serial Partnership Leader Defines Success w/ Tai Rattigan appeared first on The Social Media Hat.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Conspiracy Theorists Go Viral With False Claim About Explosion At U.S.-Canada Border

Forbes Social Media

Social media was flooded with conspiracy theories after an explosion at the U.S.-Canada border involving a car with two passengers.

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Using 2023 cultural shifts to inform 2024 whitespace

Audiense

No one needs to be reminded of the clear winners in the 2023 pop culture battle for hype. We all heard about the Barbie movie, Taylor Swift’s Eras tour, Twitter becoming X (competing with Meta’s new social kid on the block, Threads), and ChatGPT.

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Going Broad Isn’t Always the Answer

Jon Loomer

Look, I get it. The advancements in AI and machine learning are amazing. I’ve embraced Advantage+ Shopping , Advantage+ Audience , and broad targeting generally. But not as an absolute. Some clients tell me they get better results the old-fashioned way, using interests and lookalikes, and without Advantage+ Audience. They’ve seen terrible results going broad.

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#628: The $100k Milestone: My Proven Strategies to Scale Up

Amy Porterfield

Listen on… How I doubled my business revenue in just one year. It might seem impossible to double your revenue in just one year, but if I can […] The post #628: The $100k Milestone: My Proven Strategies to Scale Up appeared first on Amy Porterfield | Online Marketing Expert.

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Israeli Hostages’ Family Members Are Being Threatened By Suspicious Texts

Forbes Social Media

Unknown senders are weaponizing text, WhatsApp and Facebook messages to try to harass or manipulate the families of Israelis kidnapped by Hamas on October 7.

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Guide on How to Start a Business Blog Part 2

Writtent Blog

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog. In the first installment of this series, How to Start a Blog: A Step-by-Step Guide to Creating a Business Blog, Part 1 , we listed most of the back-end tasks of starting a corporate

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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X’s Losses Continue to Mount as Advertiser Boycott Expands

Social Media Today

X owner Elon Musk remains defiant, as more big name brands suspend their X activity.

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Breakdowns for Text Variations

Jon Loomer

How does each text variation perform? If you submit multiple text variations when creating an ad, you may want to check and see if there’s one that outperforms the other. In theory, Meta should optimize to use the best performing options. Still, it’s helpful to know how each option does so that you can apply learnings to future ads. You can find out with Breakdowns.

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How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Social

💡 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.

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Black Friday 2023: Here Are Tips And Tricks To Scoring The Best Deals This Holiday Season

Forbes Social Media

Forbes Vetted senior deals editor Kara Cuzzone shares tips and tricks, plus pitfalls to avoid when it comes to Black Friday and Cyber Monday shopping.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Revolutionize Your Social Media Game: Hookle’s AI Image Suggestions Set to Transform Small Business Marketing

Bill Hartzer

In the ever-evolving realm of social media marketing, a groundbreaking app is turning heads and reshaping the landscape for small businesses worldwide. Hookle, a mobile app at the forefront of innovation, has just unveiled its latest feature: AI-powered image suggestions, a game-changer in the world of content creation. Small business owners grappling with the demands of social media marketing can now breathe a sigh of relief.

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Meta Faces New Scrutiny Over Claims Youngsters Are Exposed To Harmful Content

Social Media Today

A new filing on behalf of 33 U.S. states alleges that Meta has misrepresented its moderation and safety performance.

Content 176
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Embrace Change

Jon Loomer

I started this website in 2011. I’ve been running Facebook ads to promote this business since then. The changes I’ve seen… Remember Power Editor? Only the advanced advertisers — and those who wanted to be advanced — used it. Everyone else used the “Self-Serve Ad Tool.” Power Editor had all of the test features before they were mainstream.

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I Used AI to Publish on LinkedIn for 7 Days – Here's What Happened

Buffer Social

Can you run a social media account only using AI? I recently took some time off work and thought I’d use the opportunity to answer this question.  See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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30 Under 30 Social Media 2024: Meet The Founders, Insiders And Internet Stars Shaping The Creator Economy

Forbes Social Media

These Under 30s are building businesses to support creators and turning followers into fortunes.

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Zero-Click Content: What It Is and Why You Should Create It

Hootsuite

Finding ways to drive traffic through social media has always been an uphill battle for marketers. Most platforms and algorithms dislike external links, and users often aren’t interested in clicking them. Luckily, zero-click content may be the answer we’ve been seeking. Zero-click content aims to provide value upfront and engage users with each post.

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X Adds Option to Embed Videos in Isolation from Posts

Social Media Today

New ways to present X originated video on third-party platforms

Video 200
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Ads Optimization is Literal

Jon Loomer

Meta ads optimization is LITERAL. Accept this and strategies become clearer. You know how this can help and hurt you. Here’s what I mean by that… When you select a performance goal in the ad set, the algorithm’s entire focus is getting you as many of that thing as possible. It’s not trying to get you a certain type of link click or landing page view or ThruPlay.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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We Checked in on the Social Media Predictions We Made for 2023 – Here's How They Performed

Buffer Social

Social media had a pretty interesting year, from the rise of the creator economy to the constant addition of new features and the dozens of X alternatives that came and went. We predicted a lot of it but not all of it. To understand how much changed, it’s important to reflect on the year, especially as the end of 2023 comes closer. In the spirit of reflection, I was inspired to look at some of the predictions from our Social Media Predictions for 2023 and check in on their success (or lac

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Some Protection Against Infidelity? How About Perspective-Taking

Forbes Social Media

New research suggests that perspective-taking might have the power to help reduce attraction to third-parties.

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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. We set out to change that. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives.

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X’s Losses Continue to Mount as Advertiser Boycott Expands

Social Media Today

X owner Elon Musk remains defiant, as more big name brands suspend their X activity.

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Book a Session with Me

Jon Loomer

I’m not taking on clients, but you can book 45-minute sessions with me to discuss your Meta ads strategy and challenges. Prior to our session, you’ll complete a questionnaire that will provide background on your business, your advertising efforts, the obstacles you’re facing, and what you hope to accomplish. This will help me prepare.

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#629: How To Balance Your Business During The Holiday Bustle

Amy Porterfield

Listen on… Tips to prepare your business for a restful holiday season and exciting new year. How was your Thanksgiving feast? I hope it was fantastic, and you're […] The post #629: How To Balance Your Business During The Holiday Bustle appeared first on Amy Porterfield | Online Marketing Expert.

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Here's How Drew 'Druski' Desbordes Stays Grounded Despite His Social Media Rise To Fame

Forbes Social Media

The multi-hyphenate entertainer sat down with Forbes Reporter Rosemarie Miller to talk about what it's like having famous people copy him and if his recent beef with Birdman is real.

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Instagram automation: Strategy and tools to do it right

Sprout Social

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns.

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LinkedIn Expands ID Verification to More Regions

Social Media Today

LinkedIn will now enable more users in more regions to confirm their ID.

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Holiday Meta Ad CPM Results

Jon Loomer

What happened to CPMs over the holidays? I talked on a couple of other videos ( here and here ) about how the increase in holiday CPMs is no longer automatic these days. So what happened during the past week? I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for their partners. While Instagram CPM increased year over year earlier in November, both Facebook and Instagram CPM were down since Thanksgiving compared to the same days in 2022.

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