What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Facebook API Changes. Instagram API Changes.

API 171

What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Facebook API Changes. Instagram API Changes.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook

Stay N' Alive

It involves just a little Graph API knowledge ( see my book to learn! ), use of Graph Explorer, and a Facebook Page for your brand that you can use to create the ad. Just a side-note: I did notice a bug in Facebook''s Graph API that doesn''t return all of the subscribers.

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How Pixlee’s E-Mail API Helps Brands Supercharge E-mails with User-Generated Content

Pixlee

However, many marketing emails can feel impersonal, poorly targeted, and stale. One way to enhance marketing emails is with user-generated content (UGC.) Source: Example of Pixlee’s email widget in a welcome email campaign. Source: an Alo Yoga email campaign.

Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks

Buffer Social

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period. Campaign details.

Top 5 Instagram Marketing Trends for 2019

Later

Wondering what the big Instagram marketing trends for 2019 will be? Instagram Marketing Trend #2: Influencers Get More Authentic. Expect “authenticity” to become a big Instagram marketing “trend” in 2019. Instagram Marketing Trend #4: Tracking ROI From Instagram.

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How to Use WeChat for Business: A Guide for Marketers

Hootsuite

Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. Read on for app stats, WeChat marketing strategies, and more. Pay services are now available to users in 49 markets outside of Mainland China.

Vimeo 114

How to Plan a New Product Launch on Social Media: Step-by-Step Guide with Examples

Later

You’ll learn from real social media product launch examples in both the B2B and B2C space, and I’ll be sharing all of the product marketing secrets that have worked for us here at Later. If you haven’t already, it’s time to get clear on what action you want to inspire with your campaign.

5 Top Digital and Social Marketing Platforms to Streamline Your Business in 2019

Pam Moore

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.”

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs).

5 Top Digital and Social Marketing Platforms to Streamline Your Business

Pam Moore

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.”

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Here are 28 tools that will help you harness Instagram’s full marketing power. Make that link count with these Instagram marketing tools.

What Pinterest’s Updated Policies Mean for Marketers

SocialFish

———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. This post by Ekaterina Walter originally appeared on ClickZ and is reposted here with permission.

Why I’m using ConvertKit for Email Marketing

Razor Social

Are you wondering if you’re using the right email marketing or marketing automation tool? I’ve used many different email marketing tools over the years, but I recently discovered one that I’m very impressed with. We enabled this through integration with their API.

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How to Adapt Your Brand for Instagram

Convince & Convert

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. A Compelling Campaign. campaign on Instagram. campaign was originally launched in 2000 (ten years before Instagram’s debut!)

Cost-Efficient Facebook Marketing for Small Business

Idaconcpts

A key element to making when it comes to any sort of business is marketing. This Facebook campaign tool is one of very few companies world-wide that has access to Facebook’s API directly. Qwaya lets you connect several campaigns and Facebook accounts to the same Qwaya account.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster.

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How fans are using Facebook Reactions and what it means for your brand

Unmetric

They were posts from Nissan , Mini Babybel , Bertolli , Windex , LG Mobile , Giorgio Armani Beauty , Arby’s , Rebel’s Market , Little Things.com & US Cellular. Contests are already one of the most widely used marketing tools. Campaign Analysis social strategies

API 124

Email Automation: The Essential Guide to Email Marketing Automation

Razor Social

Email marketing is far from dead and, while we’re waiting around for a replacement, we need to take full advantage of it. Bonus : Download the 9 step pillar formula for building email marketing automation sequences. What is email automation (or email marketing automation)?

Price 80

HubSpot vs. Marketo: Which is Better?

Oktopost

What does this have to do with marketing automation software? To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Email reporting on campaigns. Marketing. Ad campaign management. for ad campaign management are also available. Flows / Drip campaigns. REST API. Robust and highly customizable API. SOAP API. ?.

How to Track Offline Events with Facebook Ads

Jon Loomer

If you promote a product and a customer comes into your store to complete the purchase, how do you show that the campaign was a success? Especially for businesses that sell primarily in-store, you were stuck guessing, trying to spot trends or simply assuming the campaign wasn’t working.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Why Influencer Marketing. Utilizing this type of marketing approach drives awareness, cultivates an audience, and bolsters owned media over time.

UGC 52

How to Drive Business with Your Facebook Strategy

Ignite Social Media

From there, you can create custom or lookalike audiences for strategic targeting and optimize campaign delivery to people most likely to convert on your website. To get started tracking offline conversions, you can upload your offline event data in Events Manager or through the Facebook API.

The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]

Oktopost

Marketers have realized that chatbots can do much more than field frequently asked customer service questions. Once a bot is live, it can work on converting your leads, no matter where they are in your marketing funnel. They’ve set up a dedicated bot API specifically for this purpose.

B2B 62

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Rather than letting the Facebook auction determine when and where your content will appear, this method allows buyers to more accurately plan and predict the reach of brand campaigns, reach unique people across a target audience and manage the frequency of brand campaigns.

Buy 123

What You Need to Know About Advertising on TikTok

Likeable

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. The rep partners with the brand for six days during the length of the campaign.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. They are very insightful and relevant for today's marketers.

Social Media Updates: May

yMarketingMatters

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Great news for marketers looking for better ways to express themselves on Twitter.

10 Most Frequently Asked Questions About Marketo Forms (FAQ)

Oktopost

Marketo has been huge for marketing automation. We can hardly imagine what it would be like to go back to doing automated marketing without it. Marketo’s Form Editor and Forms APIs have tremendous flexibility and potential. Marketing Automation

FAQ 101

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Slide 20-23: Going a bit back to the strategic analytic dashboard, giving examples on buzz tracking, platform API, social profiling and campaign performance measurement. Marketing & Communication Awareness Inc.

23 most followed brands on Facebook in 2019

Unmetric

The visibly noticeable spikes and dips account for the change in Facebook’s API. Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. What has Converse achieved out of this campaign?

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. A multi-channel marketing platform primarily for B2C marketers. 3: The Nine Best Facebook Marketing Tools. #4:

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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics.

Social Media Updates: July

yMarketingMatters

Here’s a summary just for you to help make marketing for your business easier and more efficient! This is great for any business that uses local awareness ads to drive walk-in business as it will help measure the conversion from social or mobile ad campaigns.

What You Need To Know About Facebook Offline Conversions

Ignite Social Media

For years, brands have been looking to tie social media marketing efforts to physical, in-store traffic. Attributing your Facebook marketing efforts to offline sales is easier thanks to an update made in May. How does your ROAS compare to other marketing tactics?

5 Best SEO Tools for Bloggers and Webmasters

The Realtime Report

In that way, webmasters can create a strategic backlink building campaign to gain top spots in the search pages. If you run paid traffic campaigns like AdWords , using SEMrush will find which keywords and campaigns are profitable and optimize them for better results.

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A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles

Buffer Social

We recently launched one of our biggest product enhancements, Buffer for Instagram , to help you plan, track and amplify your Instagram marketing. Everything you need to know to create a killer Instagram marketing strategy for your business. . It’s the marketers dream.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook recently made an exciting announcement for marketers. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Implications for Marketers.