The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. Discover brand mentions and discussions in real time.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is It Time To Reconsider Sentiment Scoring?

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Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Known primarily as a denim brand, Madewell centers its Instagram content around jeans.

How fans are using Facebook Reactions and what it means for your brand

Unmetric

It’s great for individual content, but what does this mean for brands? April 27, 2016 - Update: Facebook has made Reactions data available on their API and it can now be accessed within the Unmetric Analyze platform. For brands in the service industry, the ‘Anger Reaction’ is crucial.

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Here are the Twitter advanced search techniques brands need to know about

Sprout Social

The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. Twitter isn’t without its roadblocks for brands, though. Twitter represents a treasure trove of information and opportunities for brands to engage with fans and followers. To help wrangle your brand’s most important real-time interactions, we’ve put together a quick guide breaking down how to make the most of Twitter’s search features.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook’s reasoning for removing these metrics is that brands cannot control when ads are shown with social information.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. It tracks mentions of your brand in 42 different languages.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. This sentiment can help promote a sense of cohesive culture and increase performance. Post by Adi Englander.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. This sentiment can help promote a sense of cohesive culture and increase performance. Post by Adi Englander.

The complete guide to Facebook listening

Sprout Social

Listening gives you a better perspective on how customers feel about you (brand perception) or shapes your next marketing campaign. Due to privacy concerns and API limitations , Facebook limits the kind of information it provides to third-party applications. As a brand, you can take a look at your own Messenger activity, public posts, comments and related industry Groups. Each brand uses social listening differently.

Research-Driven Ideas for Social Data

Mindjumpers

Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

Reposting user-generated content can be a great way to engage with you audience and populate your feed social proof of your brand in action. Its customization and editing tools make it easy to add branding and customize details.

How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

By staying on top of social media trends and API changes, we adapt to new marketing opportunities offered by social media networks. To get a quick read on the sentiment of a post, click or tap on it on your publishing calendar.

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth

Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence.

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

How can brands and individuals make their tweets stand out? Whether you want it to make a pot of coffee or operate a remote dog feeder, working with Twitter’s API opens up a whole new world of possibilities.”

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

Very few brands have taken this advice to heart, opting instead to find ways to extort Likes out of their audience, and use that as an opportunity to bombard them with spam. Facebook API data. . It’s no secret: social media marketing has a data problem.

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What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

There are several things I am looking for in social media management tools: Search capabilities for keywords and mentions of brand names (often two words) as well as Twitter handles. . It would be great to be able to measure sentiment of tweets. .

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

A good DIY choice for small brands looking for a no cost option. Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting. SENTIMENT BASED ANALYTICS.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

This sentiment extends to the influencers that consumers follow and engage with on social media. In addition, brands struggle with the time it takes to properly identify influencers, engage with them and set up campaigns. This tool has changed a bit since Instagram’s API shutdown.

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Pinterest For Business To Business: Interview With Joel Windels of Brandwatch

Diva Marketing Blog

Even more than the idea of pinning for business, is the concept of putting a focus on pinning for business by creating and maintaining a variety of boards that support a brand. Last week I attended my first Pinterest meetup. It was great fun and I even won a Pinterest T-shirt.

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

It’s six ingredients, top brands used to measure the revenue impact of social media.). They have a brand new thing called Spark Score , which actually lays social media chatter around the Net Promoter principles. Where you ask somebody, “Would you recommend the brand?”

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

8 ways to deal with negative criticism online – what happens when your brand receives negative feedback in social media? Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence.

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Six Links Worthy Of Your Attention #208

Twist Image

How Marvel''s API Will Change Cultural Criticism - Fast Company. I love the sentiment. What does a comic book publisher have to gain by opening up their API to the public (and who would care)? Plus, it''s a great lesson for other, more traditional, brands to think about as well." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter. It seems its users are evolving in terms of social dynamics faster than Twitter's own API.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.