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Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009.

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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Harness that excitement, and think about what this means for your mobile app.

Mobile 165

How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Mobile Tools

Mobile 117

3 Snapchat Announcements Marketers Need to Know

Ignite Social Media

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. We’re here to highlight those Snapchat announcements for you so you can see what ways your brand might use the platform to reach your audiences.

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Spotzot Launches SpotAds, Claims Realtime Mobile Offers Get CTRs Up To 70%

The Realtime Report

As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting. Many companies are working to change that ratio–making it easier for advertisers to target mobile consumers based on their demographics, location and previous behavior.

Mobile 160

How to Edit Instagram Videos to Match Your Brand Aesthetic

Later

Whether you want to make a video brighter, add text, or crop it to fit Instagram Stories, it’s important that your Instagram videos match your branding too! How to Edit Instagram Videos to Match Your Brand Aesthetic. How to Create On-Brand Cover Images for Your Instagram Videos

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. ” Often, marketers equate influencers with celebrities.

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. Coca-Cola 's global senior digital director, Mariano Bosaz , recently did an interview with AdWeek during the Mobile World Congress in Barcelona.

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Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. Coca-Cola 's global senior digital director, Mariano Bosaz , recently did an interview with AdWeek during the Mobile World Congress in Barcelona.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.

SMS 101

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Why UGC is Powerful for Beauty Brands.

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Top 5 Instagram Marketing Trends for 2019

Later

Wondering what the big Instagram marketing trends for 2019 will be? Instagram Stories stickers provide a free, easy, and fun way to engage with your followers and get them invested in your brand, content, and products. Instagram Marketing Trend #2: Influencers Get More Authentic.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing? Doug is a content marketing junkie.

How fans are using Facebook Reactions and what it means for your brand

Unmetric

It’s great for individual content, but what does this mean for brands? They were posts from Nissan , Mini Babybel , Bertolli , Windex , LG Mobile , Giorgio Armani Beauty , Arby’s , Rebel’s Market , Little Things.com & US Cellular.

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How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

In fact, numerous brands on Instagram have more than one account. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? First let’s look at how you actually add multiple Instagram accounts to your mobile device.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs).

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Here are 28 tools that will help you harness Instagram’s full marketing power. Make that link count with these Instagram marketing tools.

Here are the Twitter advanced search techniques brands need to know about

Sprout Social

The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. Twitter isn’t without its roadblocks for brands, though. Twitter represents a treasure trove of information and opportunities for brands to engage with fans and followers. To help wrangle your brand’s most important real-time interactions, we’ve put together a quick guide breaking down how to make the most of Twitter’s search features.

Is Brandon Prebynski The Most Eligible Man In Social Media Marketing?

Firebelly

He’s most recently fascinated by video, mobile, and analytics. Are you the most eligible man in social media marketing? The thing to watch closely is… Mobile. What do Nicki Minaj, “techertainment”, solomo, and walks on the beach have in common?

Facebook Gets Stories and Don’t Count Twitter Out Yet | Social You Should Know

Ignite Social Media

Facebook Stories will put disappearing photos at the top of the mobile app, prominently above the newsfeed. Brands should take heed, meaning that content needs to be that much more compelling and thumb-stopping to grab users’ attention.

The Global Messaging Market Became Totally Saturated and You Won’t Believe What Happened Next

Socialmedia.biz

The global messaging market is saturated. So Why It is Time For Brands and Consumers To Get Specific? The theory that anyone who happened to be walking past the pet store might also be in the market for some discounted cat food was short lived.

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Everything Marketers Need to Know About F8 Conference 2017 to Stay Ahead on Facebook

Buffer Social

Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers. Vertical Facebook videos on mobile.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster.

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This Week in Social Media - 3/26/2013

Social Media Marketing

Rishad Tobaccowala, a pioneer in digital marketing, says that because of their ability to secure earned media, PR professionals are natural digital storytellers and therefore well suited to social media. Brands can opt into Replies through the Page admin panel starting Monday, March 25.

Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? And how will it affect the way brands create content on Snapchat?

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What You Need to Know About Advertising on TikTok

Likeable

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. Brand Takeover. Branded Lenses.

Social Media Updates: July

yMarketingMatters

Here’s a summary just for you to help make marketing for your business easier and more efficient! This is great for any business that uses local awareness ads to drive walk-in business as it will help measure the conversion from social or mobile ad campaigns.

Buffer for Instagram is Here: 8 Ways to Get Your Best Instagram Marketing Results with Buffer

Buffer Social

Being able to act on these strategies and to do so in a streamlined way alongside your other social media marketing can be a huge difference maker as you seek results on Instagram. Brands that get in a regular flow with Instagram posts tend to see the best results.

Why Scheduling Instagram Push Notifications Is a Good Idea

agora pulse

Now we have that option, thanks to Instagram releasing its API last year. Brands and marketers using Agorapulse can now set-it-and-forget-it. Social media marketing is almost never one-size-fits all.

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Rather than letting the Facebook auction determine when and where your content will appear, this method allows buyers to more accurately plan and predict the reach of brand campaigns, reach unique people across a target audience and manage the frequency of brand campaigns.

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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Mobile App Actions Conversions Value.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Mobile App Actions Conversions Value.

4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve.

Social Media Updates: May

yMarketingMatters

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Great news for marketers looking for better ways to express themselves on Twitter.

Instagram Year in Review: Top Trends from 2018

Later

Top Brands on Instagram in 2018. Top Brands on Instagram in 2018. The most popular brands on Instagram haven’t really changed much over the years, with Nike , National Geographic , and Victoria’s Secret consistently taking the top 3 spots. 2018 was a big year for Instagram!

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10 Hacks to Save Time on Instagram

Later

When it comes to marketing your business on Instagram, you need creative content to captivate your audience and a strong strategy to grow your following. VSCO app is a firm favorite with influencers and brands as it has lots of free presets (called filters in VSCO) to choose from.

The Ultimate Guide to Scheduling Instagram Posts

Later

Unfortunately, a lot of social media marketers are at a loss when it comes to picking the best app for scheduling Instagram posts! Let’s say that you run a travel brand and often post photos of beautiful locations around the world.

Later’s Year in Review: Every Cool Feature We Launched in 2019

Later

Every feature or tool we launched in 2019 had our customers’ goals in mind—so if you think your Instagram marketing is in need of a little oomph or helping hand, we’ve got you covered! . This year, Instagram expanded their API to include video publishing.

F8 2016: It’s a Good Time to Be a Publisher on Facebook

Jon Loomer

Some F8 events have left marketers disappointed, wanting more. And I’m not even going into virtual reality, branded content, Sponsored Messages ads, developer tools (Account Kit, analytics for apps, Graph API v2.6, Optimized Mobile Web Share Dialog.

Social Media News Ticker: Facebook Video Ads Expand Outside U.S.

The Realtime Report

Pinterest unveils new tech to become more measurable for brands – Pinterest has opened its platform to third-party developers for the first time, opening up a business insights API that will help marketers see how pins are performing (AdAge).

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