Social Media Today

JANUARY 15, 2025

Will the latest changes in the social media landscape re-shape our usage?

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Social Media 171

Social Media Strategies Summit

JANUARY 15, 2025

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. But who, exactly, should you be following? To help you, weve rounded up 10 of the best government marketers to follow on social media. 1. Amanda Dolasinski Who is she? Amanda Dolasinski is the Social Media Manager at the US Patent and Trademark Office (USPTO).

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Social Media Today

JANUARY 13, 2025

Instagram's looking to boost original content, and DM sharing, this year.

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Instagram Content 191

Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto

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Social Media Authentication LinkedIn Social Media Management 109

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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Sprout Social

JANUARY 15, 2025

Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.

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Brands Influencer YouTube Hosting 116

Ignite Social Media

JANUARY 13, 2025

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. Fast forward just three years, and the transformation has been nothing short of extraordinary. Twitter has rebranded as X, TikTok remains at the center of political debates over potential bans, and platform growth continues at a staggering pace.

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Buffer Social

JANUARY 15, 2025

There’s no two ways about it: video is the way people prefer to consume content in 2025.  Buffer’s data  shows that when it comes to  social media  platforms video outperforms every other type of content by a landslide — and that’s on all platforms. Whether you’re a social media marketer, content creator, or influencer, video content should be a key part of your growth and  marketing strategy.

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WebInKnow

JANUARY 14, 2025

My father graduated from Harvard Business School in 1958. He really, really wanted me to go too. I took a swipe, applying to HBS in the late 1980s. Rejected! I failed to be allowed to enter via Harvards tightly locked front door.

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Case Study Study Brands 101

Audiense

JANUARY 20, 2025

At the start of November, Fox had a sale: 30 second SuperBowl ads for $7 million dollars and they sold out.

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Strategy 86

Social Media Today

JANUARY 13, 2025

Elon Musk is looking to get more involved in regional politics, which is a high risk strategy.

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Strategy 163

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Social Media

Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand.

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Tips Facebook HootSuite How To 81

Jon Loomer

JANUARY 16, 2025

Im a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results by… Engaged Audience Existing Customers New Audience But something went horribly wrong beginning around January 6th. What Happened? I was seeing a very high percentage spent on “Unknown” with very little on Engaged Audience and Existing Customers.

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Issues Report Engagement Data 94

Bill Hartzer

JANUARY 14, 2025

A new wave of change is sweeping through Gen Z, the so-called “TikTok Generation.” According to Raptive’s latest research, “ DECODING GEN Z: The New Rules of Digital Trust and Influence ,” this demographic is shifting gears, favoring credible, expert-driven content over the quick entertainment found on platforms like TikTok.

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Survey Authentication Comparison Research 78

Oktopost

JANUARY 14, 2025

In this episode, Reece Callaway shares his tips for marketing to Gen Z. He covers everything from crafting relatable content to jumping on trends and avoiding common mistakes. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When we see Gen Z on social, its often with a sense of casualness and informalityin a good way.

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Hubspot Authentication B2B Meme 83

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

JANUARY 14, 2025

X chief Linda Yaccarino has shared another revealing stat on X's usage.

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Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. Using the right tools, organizations advocating for causes can empower employees/volunteers to share pre-approved content to their social media.

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Social Media HootSuite How To Policies 79

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. There are so many nuances to consider with influencer affiliate marketing, from tracking and attribution to finding the right partners to handling compliance.

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Influencer Brands Affiliate marketing Discount 75

Keyhole.co

JANUARY 17, 2025

The United States Supreme Court ruling has come in. As of January 19, TikTok will no longer be available in U.S. app stores, marking a significant shift in the U.S. social media landscape. While the exact timeline and details of these changes remain uncertain, its expected to lead to a gradual decline in TikTok usage over time. For Keyhole users, this does not impact how we track and measure your performance.

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Analytics Metrics YouTube Report 75

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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Buffer Social

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in. They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your soci

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Social Media Today

JANUARY 16, 2025

Some pointers on how to review and refine your brand's social media presence.

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Social Media Review Brands How To 161

Oktopost

JANUARY 20, 2025

Launching an employee advocacy program is one of the most exciting and impactful steps a B2B marketer can take. The promise is enticing: transforming your employees into powerful brand ambassadors, amplifying your social reach, and fostering deeper and authentic engagement with your audience. But heres the realityafter the initial buzz, challenges inevitably arise.

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Guidelines Metrics B2B Training 62

Sprout Social

JANUARY 13, 2025

Welcome back to the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too.

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Report Brands Content Fashion 64

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Keyhole.co

JANUARY 13, 2025

“Just put it in Canva.” These days, it’s as natural as saying “Google it” or “Slack me.” In meeting rooms and coffee shops worldwide, it’s become shorthand for “make it look good, make it fast.” In an era where every social post, presentation, and pitch deck needs to shine, Canva arrived at exactly the right moment.

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Analysis Social Media Brands Education 52

Buffer Social

JANUARY 20, 2025

The first rule of the Instagram algorithm means understanding that there is no single algorithm. In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them. “We want to make the most of people’s time, and we believe that using technology to personalize everyone’s experience is the best way to do th

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Instagram Hashtag Guidelines Feed 58

Social Media Today

JANUARY 15, 2025

It looks like TikTok's trying to make a clean break from the US.

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WebInKnow

JANUARY 20, 2025

The term Free Speech has been tossed around a great deal in the past few years. While I am one hundred percent all in for freedom of speech, the amplification of ideas on social networks like X and Facebook is quite different.

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Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Sprout Social

JANUARY 16, 2025

In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the one million subscriber milestone. Crayolas legacy of colorful self-expression seeded itself 120 years before the first YouTube video was posted. Yet the creativity icons YouTube content strategy is rooted in translating the magic found in its yellow and green crayon boxes to the digital landscape.

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YouTube Strategy Content Collaboration 70

Hootsuite

JANUARY 17, 2025

A URL shortener is a tool that takes a long web address (URL) and turns it into a much shorter one. ULR shorteners make messy links look more polished, which is especially helpful on social media or in marketing materials, where space can be limited and presentation matters. Many of them also offer tracking features. This means they can tell you things like how many people clicked on your link, where the clicks came from, and even what time they occurred.

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URL API HootSuite Analytics 54

Tweaklibrary

JANUARY 20, 2025

The Apple Watch Dictation feature allows you to convert your speech into text, making it easier to send messages, create notes, or compose emails without typing. Simply speak into your Apple Watch, and it will transcribe your words into text. This feature is useful for hands-free communication, and it works with various apps like Messages, Mail, and Notes.

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Apple How To iPhone Issues 10

Social Media Today

JANUARY 14, 2025

Reports suggests that Chinese officials are considering an Elon Musk takeover of the app.

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Report 158

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template