The Fight for the Future of Influencer Analytics

Convince & Convert

The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. Twitter Influence Analytics. Don’t know the cause, but Peek Analytics shows you the deep data around income, education, age, and location.

Google Registers Google Analytics Domain Name Typos

Bill Hartzer

It is interesting to note that Google today registered a lot of typo domain names related to Google Analytics , their web analytics service. Typosquatting , also referred to as “URL Hijacking&# , as defined by Wikipedia is “is a form of cybersquatting which relies on mistakes such as typographical errors made by Internet users when inputting a website address into a web browser.

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Analytics: what matters to content marketers?

Sherrilynne Starkie

Bar graph (Photo credit: Wikipedia). This is the actual value in using social media analytics properly. Related posts: Analytics: What are you really learning? HOW TO: Get Started With Google Analytics. Top Fourteen Interfaces in Social Media and Web Analytics on the Internet. Featured Headline Social Media analytics Content marketing Facebook Google Marketing Do you use the ‘throw it against the wall and see what sticks’ strategy in planning content?

Don't Forget The Message

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Wikipedia goes with this: "the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived." analytics. web analytics. wikipedia. "The medium is the message.". You know this infamous saying. It was introduced to the world in Marshall McLuhan 's book, Understanding Media , in 1964. A lot of people debate what, exactly, the phrase means.

Embrace The Design Thinking Mentality

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It's easy to get analytical. Here's the Wikipedia definition of design thinking : "Design Thinking is a methodology for practical, creative resolution of problems or issues that looks for an improved future result. Unlike analytical thinking, design thinking is a creative process based around the 'building up' of ideas. " Leave it to Wikipedia to remove all emotion and sentiment from something. wikipedia. Tags: analytics.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here.

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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. A tool developed by Holon Institute of Technology called TRACE has leveraged the programming language Processing and API access from Wikipedia to make the invisible and complicated authorship data both strikingly visible and elegantly useful.

Six Links Worthy Of Your Attention #417

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My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Roller derby - Wikipedia.

Six Links Worthy Of Your Attention #220

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" Which reminds me of one of the great visualizations of the magic of Wikipedia , Jon Udell ''s Heavy Metal Umlaut (which I have probably shared here before, but it''s worth checking out again)." lean analytics. wikipedia. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Six Links Worthy Of Your Attention #191

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Wikipedia vs. the Small Screen - The New York Times. Most people (myself included) take Wikipedia for granted. Sure, I am more than happy to support them on their annual giving campaign, but I take more than I give when it comes to Wikipedia. I had not thought about this, but Wikipedia is going to be in lot of trouble if they can''t figure out how to encourage people to contribute to Wikipedia in a world where most people are simply using their smartphones for content."

Six Links Worthy Of Your Attention #175

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The decline of Wikipedia - MIT Technology Review. Beyond that, it seems like people just aren''t that into Wikipedia anymore. For people like Hugh and I (who love all things Wikipedia), this is somewhat heartbreaking. Personally, I use Wikipedia countless times on a day-to-day basis and I trust the content on there more than the vast majority of gunk I come across in general Web searches. I love Wikipedia. wikipedia.

Six Links Worthy Of Your Attention #166

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There''s a Hole in My Bucket - Wikipedia. "In which Wikipedia wins the award for the most pedantic page on the Internet, for the week of August 24, 2013." wikipedia. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Six Links Worthy Of Your Attention #382

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My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". lean analytics.

Open Letter To The Advertising Industry: Let's Not Mess Up Ads For Voice - Strategy Column

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million expected yearly sales by 2020, according to researcher Strategy Analytics. This triggered many consumer's Google Home devices to suddenly start reading off the Wikipedia entry for the Whopper. Many consumers (some might say "smart consumers") started trolling the Wikipedia entry by adding in words like "toenail clippings" and "cancer-causing." Wikipedia has to lock the entry, so only authorized Wikipedia editors could change it. . strategy analytics.

Six Links Worthy Of Your Attention #380

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My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". lean analytics.

Six Links Worthy Of Your Attention #202

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And it was my first true experience really using Wikipedia , which, despite its flaws, was an amazing tool for an independent researcher, writer, even back in 2003. And, I having received, I also gave: I wrote a good chunk of the Feathered Dinosaurs article, at Wikipedia. lean analytics. wikipedia. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Six Links Worthy Of Your Attention #198

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The Wikipedia For Numbers Just Made My Job Easier, But It Needs Your Help To Be Even Better - Business Insider. In fact, most people haven''t, so it ain''t as robust as Wikipedia. Yes, this is a Wikipedia for numbers. A Wikipedia for numbers. wikipedia. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Six Links Worthy Of Your Attention #230

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My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Six Links Worthy Of Your Attention #311

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My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

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Six Links Worthy Of Your Attention #313

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My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Your 2011 Digital Marketing Reboot

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Avinash Kaushik , the analytics evangelist for Google and the bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0 What about your more visible profiles in places like LinkedIn, Facebook and Wikipedia ? web analytics 20. web analytics an hour a day. wikipedia. Just how serious is your business about the digital channels?

Six Links Worthy Of Your Attention #149

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McDonnell Douglas AV-8B Harrier II - Wikipedia. wikipedia. alistaircroll associatedpress bigthink bitcurrent bookafuturistsmanifesto buzzfeed completewebmonitoring ericschmidt gigaom google hughmcguire human20 iambik iphone julianassange kindle librivox linkbait linkexchange linksharing managingbandwidth mediahacks popsci pressbooks reddit socialmedia solveforinteresting thenewyorktimes twitter wikileaks wikipedia yearonelabs

Six Links Worthy Of Your Attention #30

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and what do the analytics looks like?" web analytics. wikipedia. alistaircroll bitcurrent bitesizededits book cityofsound completewebmonitoring cribs danhill dancingplagueof1518 flavorwire geek gigaom greatlinks hashtag hughmcguire human20 karllagerfeld library librivox link linkbait literature managingbandwidth mediahacks mtv rednod scientificamerican sloandigitalskysurvey thebookoven theguardian twitter twittermedia viral webanalytics wikipedia yearonelabs

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Bots And The Next Wave Of Marketing

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From Wikipedia : "An Internet bot. Bots have been responsible for tarnishing online measurement and analytics forever. web analytics. wikipedia. Hello, Human. When you open the new Quartz news app , it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a big image to capture your salivating attention, and get you to click.

Six Links Worthy Of Your Attention #156

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Chekhov''s gun - Wikipedia. wikipedia. alistaircroll bayestheorem bitcurrent bookafuturistsmanifesto cbc cbcbooks chekhovsgun cocreate coexist cocacola coke completewebmonitoring derp edwardsnowden facebook fastcompany gigaom google hughmcguire human20 iambik johnlecarre librivox linkbait linkexchange linksharing managingbandwidth mediahacks noahsmith noahpinion npr nsa planetmoney pressbooks socialmedia solveforinteresting twitter wikipedia yahoo yearonelabs

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Privacy Is Dead. Facebook and Cambridge Analytica Have Just Confirmed It.

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Using personal profile data, analytics, predictive software and algorithms, Cambridge Analytica, with investment from U.S. This quickly scaled to the 50 million profiles that were also shared by GSR's data analytics firm, Cambridge Analytica. The idea of "surveillance capitalism" was first introduced by John Bellamy Foster and Robert McChesney in Monthly Review, and later popularized by academic Shoshana Zuboff (according to Wikipedia ). analytics. wikipedia.

Why Great Content Design Drives More Traffic

Convince & Convert

Building the “Wikipedia of your industry” The value of the missing stat. If you’re publishing a ton of evergreen content that’s relevant for a long duration, you can drop the dates because what you did is exactly what we all should do— create the mini version of Wikipedia for your industry. Wikipedia doesn’t have dates, right? The Intersection of Web Design and Content Creation.

A Comprehensive List of Social Media Tips, Guides, Plugins.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials A Comprehensive List of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media Resources Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Canada (Photo credit: Wikipedia). Don’t do big data analytics alone, says expert. You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”.

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How Content Curation can Help you Overcome Writer’s Block?

OnlineRockersHub Marketing Blog

According to Wikipedia , Writer’s block is a condition, primarily associated with writing, in which an author loses the ability to produce new work, or experiences a creative slowdown. Again getting back to the definition of Content Curation from Wikipedia , Content curation is the process of gathering information relevant to a particular topic or area of interest. Also, SocialPilot offers Bulk Scheduling, Social Media Analytics, Social Media Calendar, and many more features.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Image credit: Wikipedia. At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise.

Blog Topics: How to optimize content for topics versus keywords

Razor Social

You’d write one piece of content about the topic ‘ticket prices in sports stadiums’ Have a look at articles on Wikipedia. Let’s say you decide to write about the top Twitter analytics. But your article is still focussed on the ‘Twitter Analytics’ keywords… i.e. your topic. ** Revised on 7th of June. Did you know that the average length of content in the top 10 search results is over 2,000 words? Why is that?

Artificial Intelligence: A Modern Approach to Marketing

Razor Social

Chapter 1 – Introduction to Artificial Intelligence (AI) Chapter 2 – The elements of Artificial Intelligence Chapter 3 – AI Applications in Marketing AI and Content Marketing AI and Analytics AI and Marketing Automation AI and Conversational Marketing AI and Email Marketing AI and SEO AI and Social Media AI and Conversion Rate Optimization (CRO) AI and Listening/Monitoring AI and Image Recognition AI and Influencer Marketing Chapter 4 – Security Concerns about AI Summary.

What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

Analytics and reporting are critical. Most images from the corresponding Wikipedia page, used under Creative Commons. This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. I don’t want to waste it either so I’ll give it a try here. Good stuff or was I right to hold it back? What enterprise SEO truisms can be found in famous TV catchphrases? Quite a few it turns out.

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9 Criteria For Selecting A Social Media Agency

Dave Fleet

Caveat: That measurement may involve seeing sales, website analytics or other internal measures from you. Should you edit that wikipedia page? Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Looking back now, I can see how my approach has evolved and matured since then. What’s more, as I’ve spent more time on the consulting side, my focus has shifted from self-identified “experts&# to agencies.

21 Quick Tips for an Effective Inbound Marketing Strategy [Infographic]

Your Escape From 9 to 5

Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content” – according to Wikipedia. Use analytics tools to see where you are getting big “bang for buck”.

Search and Social Weekly (1.10)

Josh S Peters

Excellent Analytics Tip #22: Calculate Return On Analytics Investment! Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Lead generation is difficult in any vertical, but it gets particularly tricky when it relates to health and medicine, where sites like Wikipedia, WebMD and Mayo Clinic dominate the results. It’s 2 days late, but hey, it’s all for a good reason. 2 of them actually.

Five models of content curation

SocialFish

Encompassing much of what many trend-focused websites do, this can be one of the hardest forms of content curation because it requires more expertise and analytical ability on the part of the person or organization during the curating.

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

MutualMind also helps companies promote brands on social networks, such as Facebook and Twitter, while providing powerful, and comprehensive statistical analysis to maximize results from analytical social media monitoring. Have you ever wondered what people are REALLY saying about your brand

Book Review: Optimize

Webbiquity SMM

” It’s not unusual for university websites, government agency sites, and reference sites like Wikipedia to “compete” with a company in search. • Monitor search results to spot new opportunities. ” And there’s much more, including several useful lists such as analytics tools, “20 different content types” and “sources of news to curate.”

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PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The company is making the case that, by cutting off access to its full firehose, Twitter is intentionally interfering with PeopleBrowsr’s ability to deliver on contracts to provide analytics services to a variety of clients, since those services are dependent on firehose access.

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Wikipedia. Check the analytics on potential online customers engaging with your product and turning away or abandoning shopping carts. Winston Churchill famously said, “Those that fail to learn from history, are doomed to repeat it.”

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Fetching Friday – Resources Mashup, An Interview & Gift Wrap Inspiration

Kikolani

Using your most viewed articles for conversions – how to find them via Google Analytics and take advantage of the traffic. Search Engines / SEO / Analytics. Beginners guide to web data analytics – 10 steps on what to look for and what to do with that data when it comes to your site’s analytics. Fascinating social media facts in 2010 – a random collection of facts on social media, Facebook, LinkedIn, Blogger, Wikipedia, and Foursquare.

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