Analytics: what matters to content marketers?

Sherrilynne Starkie

Bar graph (Photo credit: Wikipedia). This is the actual value in using social media analytics properly. Related posts: Analytics: What are you really learning? HOW TO: Get Started With Google Analytics.

The Fight for the Future of Influencer Analytics

Convince & Convert

The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it.

Google Registers Google Analytics Domain Name Typos

Bill Hartzer

It is interesting to note that Google today registered a lot of typo domain names related to Google Analytics , their web analytics service. In other words, if there are a lot of searches for a common misspelling of Google Analytics, Google registered those domain names.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here.

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Privacy Is Dead. Facebook and Cambridge Analytica Have Just Confirmed It.

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Using personal profile data, analytics, predictive software and algorithms, Cambridge Analytica, with investment from U.S. This quickly scaled to the 50 million profiles that were also shared by GSR's data analytics firm, Cambridge Analytica. The idea of "surveillance capitalism" was first introduced by John Bellamy Foster and Robert McChesney in Monthly Review, and later popularized by academic Shoshana Zuboff (according to Wikipedia ). analytics. wikipedia.

Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference.

Embrace The Design Thinking Mentality

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It's easy to get analytical. Here's the Wikipedia definition of design thinking : "Design Thinking is a methodology for practical, creative resolution of problems or issues that looks for an improved future result. Unlike analytical thinking, design thinking is a creative process based around the 'building up' of ideas. " Leave it to Wikipedia to remove all emotion and sentiment from something. wikipedia. Tags: analytics.

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Six Links Worthy of Your Attention #426

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My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Queensryche - Wikipedia.

Six Links Worthy Of Your Attention #417

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My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Roller derby - Wikipedia.

Six Links Worthy Of Your Attention #198

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The Wikipedia For Numbers Just Made My Job Easier, But It Needs Your Help To Be Even Better - Business Insider. In fact, most people haven''t, so it ain''t as robust as Wikipedia. Yes, this is a Wikipedia for numbers. A Wikipedia for numbers. wikipedia.

Six Links Worthy Of Your Attention #313

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Time perception - Wikipedia. lean analytics. wikipedia. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Six Links Worthy Of Your Attention #220

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" Which reminds me of one of the great visualizations of the magic of Wikipedia , Jon Udell ''s Heavy Metal Umlaut (which I have probably shared here before, but it''s worth checking out again)." lean analytics. wikipedia. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Six Links Worthy Of Your Attention #191

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Wikipedia vs. the Small Screen - The New York Times. Most people (myself included) take Wikipedia for granted. Sure, I am more than happy to support them on their annual giving campaign, but I take more than I give when it comes to Wikipedia. I had not thought about this, but Wikipedia is going to be in lot of trouble if they can''t figure out how to encourage people to contribute to Wikipedia in a world where most people are simply using their smartphones for content."

Six Links Worthy Of Your Attention #382

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My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". lean analytics.

Open Letter To The Advertising Industry: Let's Not Mess Up Ads For Voice - Strategy Column

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million expected yearly sales by 2020, according to researcher Strategy Analytics. This triggered many consumer's Google Home devices to suddenly start reading off the Wikipedia entry for the Whopper. Many consumers (some might say "smart consumers") started trolling the Wikipedia entry by adding in words like "toenail clippings" and "cancer-causing." Wikipedia has to lock the entry, so only authorized Wikipedia editors could change it. . strategy analytics.

Six Links Worthy Of Your Attention #380

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My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". lean analytics.

Six Links Worthy Of Your Attention #175

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The decline of Wikipedia - MIT Technology Review. Beyond that, it seems like people just aren''t that into Wikipedia anymore. For people like Hugh and I (who love all things Wikipedia), this is somewhat heartbreaking. Personally, I use Wikipedia countless times on a day-to-day basis and I trust the content on there more than the vast majority of gunk I come across in general Web searches. I love Wikipedia. wikipedia.

Six Links Worthy Of Your Attention #166

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There''s a Hole in My Bucket - Wikipedia. "In which Wikipedia wins the award for the most pedantic page on the Internet, for the week of August 24, 2013." wikipedia. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Six Links Worthy Of Your Attention #202

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And it was my first true experience really using Wikipedia , which, despite its flaws, was an amazing tool for an independent researcher, writer, even back in 2003. And, I having received, I also gave: I wrote a good chunk of the Feathered Dinosaurs article, at Wikipedia. lean analytics. wikipedia. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Six Links Worthy Of Your Attention #230

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My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Six Links Worthy Of Your Attention #311

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My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

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Your 2011 Digital Marketing Reboot

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Avinash Kaushik , the analytics evangelist for Google and the bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0 What about your more visible profiles in places like LinkedIn, Facebook and Wikipedia ? web analytics 20. web analytics an hour a day. wikipedia. Just how serious is your business about the digital channels?

Six Links Worthy Of Your Attention #149

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McDonnell Douglas AV-8B Harrier II - Wikipedia. wikipedia. alistaircroll associatedpress bigthink bitcurrent bookafuturistsmanifesto buzzfeed completewebmonitoring ericschmidt gigaom google hughmcguire human20 iambik iphone julianassange kindle librivox linkbait linkexchange linksharing managingbandwidth mediahacks popsci pressbooks reddit socialmedia solveforinteresting thenewyorktimes twitter wikileaks wikipedia yearonelabs

Six Links Worthy Of Your Attention #30

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and what do the analytics looks like?" web analytics. wikipedia. alistaircroll bitcurrent bitesizededits book cityofsound completewebmonitoring cribs danhill dancingplagueof1518 flavorwire geek gigaom greatlinks hashtag hughmcguire human20 karllagerfeld library librivox link linkbait literature managingbandwidth mediahacks mtv rednod scientificamerican sloandigitalskysurvey thebookoven theguardian twitter twittermedia viral webanalytics wikipedia yearonelabs

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Bots And The Next Wave Of Marketing

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From Wikipedia : "An Internet bot. Bots have been responsible for tarnishing online measurement and analytics forever. web analytics. wikipedia. Hello, Human. When you open the new Quartz news app , it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a big image to capture your salivating attention, and get you to click.

Six Links Worthy Of Your Attention #156

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Chekhov''s gun - Wikipedia. wikipedia. alistaircroll bayestheorem bitcurrent bookafuturistsmanifesto cbc cbcbooks chekhovsgun cocreate coexist cocacola coke completewebmonitoring derp edwardsnowden facebook fastcompany gigaom google hughmcguire human20 iambik johnlecarre librivox linkbait linkexchange linksharing managingbandwidth mediahacks noahsmith noahpinion npr nsa planetmoney pressbooks socialmedia solveforinteresting twitter wikipedia yahoo yearonelabs

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Why Great Content Design Drives More Traffic

Convince & Convert

Building the “Wikipedia of your industry” The value of the missing stat. Wikipedia doesn’t have dates, right? The Intersection of Web Design and Content Creation.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Image credit: Wikipedia. Marketing Technology: Three experts said B2B marketers will greater use of marketing technology (martech) generally,from content development and optimization through distribution and analytics, in the coming year.

Big data: seeing the forest and the trees

Sherrilynne Starkie

Canada (Photo credit: Wikipedia). Don’t do big data analytics alone, says expert.

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7 Worst Mistakes That Are Eating Up Your Content Marketing Success

SocialFish

Visitors come and go and analytics aren’t as great as they should be. Ignoring Your Customer’s Questions: Ask yourself what could your target audience want to know—not from About.com or Wikipedia—but from you and you only?

A Comprehensive List of Social Media Tips, Guides, Plugins.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials A Comprehensive List of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media Resources Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources.

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7 Worst Mistakes That Are Eating Up Your Content Marketing Success

SocialFish

Visitors come and go and analytics aren’t as great as they should be. Ignoring Your Customer’s Questions: Ask yourself what could your target audience want to know—not from About.com or Wikipedia—but from you and you only?

Artificial Intelligence: A Modern Approach to Marketing

Razor Social

This is the definition of evolutionary computation from Wikipedia: “In computer science, evolutionary computation is a family of algorithms for global optimization inspired by biological evolution, and the sub-field of artificial intelligence and soft computing studying these algorithms.”

Five models of content curation

SocialFish

Encompassing much of what many trend-focused websites do, this can be one of the hardest forms of content curation because it requires more expertise and analytical ability on the part of the person or organization during the curating.

Blog Topics: How to optimize content for topics versus keywords

Razor Social

You’d write one piece of content about the topic ‘ticket prices in sports stadiums’ Have a look at articles on Wikipedia. Let’s say you decide to write about the top Twitter analytics. ** Revised on 7th of June.

9 Criteria For Selecting A Social Media Agency

Dave Fleet

Caveat: That measurement may involve seeing sales, website analytics or other internal measures from you. Should you edit that wikipedia page? Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Looking back now, I can see how my approach has evolved and matured since then. What’s more, as I’ve spent more time on the consulting side, my focus has shifted from self-identified “experts&# to agencies.

The 21 Best Content Curation Tools

Webbiquity SMM

Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp.

What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

Analytics and reporting are critical. Most images from the corresponding Wikipedia page, used under Creative Commons. This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there.

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SEO Mega-Checklist: 75 steps to increased visibility for your site (infographic)

Socialmedia.biz

Check & Review Google Analytics Account. Regular reviewing of your Google Analytics Account will give you an insight into which SEO techniques are working and which are not. In other words, it offers an in-depth analytical insight into your website’s traffic and performance.

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Search Engine Optimization Guide for Better Business Online

Kikolani

Analytics. Links from the Wikipedia, and the BBC are always going to be great. Analytics. Analytics allow you to know if your efforts are successful, and leading to a positive return on your investment. There is no excuse not to have analytics set up on your site.