How to Survey Your Audience

Convince & Convert

To accomplish this, you can look at analytics, such as subscriber numbers on email newsletters, click-through rates, site visits, Facebook likes, and the amount of comments you receive on a blog post. One way to find out your customers’ opinions is by sending out a survey.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

ROI 153

Trending Sources

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]


Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

We’re Revolutionizing the Social Analytics Space. Again.

Simply Measured

Every CMO Survey has told us this: according to August 2016’s CMO Survey, marketing departments are expected to expand social media spend by 90% in the next five years, yet: . For years, marketers have been challenged to show return from their social media programs and data.

Open Research: A Framework for Social Analytics

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Image credit: The CMO Survey. The CMO Survey ). The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) Google Analytics) at 59%. The CMO Survey ). The CMO Survey ).

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective. The CMO Survey ). Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4%

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.

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New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in.

Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

The surveyed group included a mix of sites covering general and breaking news as well as specific topics such as lifestyle, sports or entertainment. Among the surveyed sites the highest Twitter percentage was 2.9% Among the sites surveyed the figures ranged from 30-60%.

Google Analytics Unveils a Set of Social Reports


Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. The State of Social Media Marketing– Annual Survey Report.

Social Media Trends 2012 – Analytics and Measurement

Proactive Report

Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. According to a report by Useful Social Media, 12% of the companies surveyed claimed that social media was under the direct control of the CEO. Analytics.

Brand Monitoring, Social Analytics, Social Insights

Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Social Analytics Intelligent.

Getting Big Data to Actually Work

Buzz Marketing for Technology

Recently, my UK colleague, Richard Petley, director of PwC Risk and Assurance, conducted a survey of 1,800 senior business leaders in North America and Europe. That means three quarters of organizations surveyed lack the skills and technology to use their data to gain an edge on competitors.

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The State of Digital Marketing 2015

Buzz Marketing for Technology

So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing.

The Impact of Social Media


Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. Less than one-quarter (23%) are using social media analytic tools. •

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.

Community Discussion: How Do You Survey Your Readers?


One thing that will help inform that is a reader survey. On both ProBlogger and Digital Photography school I do an annual survey, usually around November. As we plan our surveys, I thought I’d share some of the types of questions you can ask and give you a chance to share some of the survey techniques that have been successful for you too. You can compare this with the analytics you get from Google Analytics and Facebook Insights.

Ultimate Guide to Measuring Social Media ROI

Sprout Social

In a survey from Convince & Convert , 41% of companies said they had no idea whether or not their social media efforts were actually paying off. 39% said a lack of analytics, expertise and/or resources. 35% said inconsistent analytical approaches. Analytics Publishing

ROI 60

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). This is more powerful if you’ve registered your site with Google Webmaster Tools such that you get search phrases and average rank right in Google Analytics.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

View analytics on any user’s tweets, retweets, replies, mentions, and hashtags; export Twitter activity; monitor interactions with your followers; batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time.

Content Marketing: How to Measure Its Effectiveness [Infographic]


Surveys report that a majority of online consumers research products via social media before making a purchase. Analytics Content Marketing Infographics Metrics ROI Social Media Content marketing

Waxing and Waning, Lyrical and UnLyrical

Waxing UnLyrical

We know when you like posts, by your sharing and commenting… but there are a few things I’ve always wondered about, Analytics be damned. Blogging Shonali Burke blog survey waxing and waning Can you believe WUL celebrated its fourth birthday earlier this year?

5 Social Media Best Practices Every Marketer Must Follow

Sprout Social

It shouldn’t surprise you an Ascend2 survey found 49% of digital marketers say social media is the most difficult type of marketing to execute, which might be the reason you’re here. Possibly the biggest goal for marketers is to be seen and trusted by audiences.

5 Marketing Myths

Geoff Livingston

1) Analytics Make Your Marketing Program Succeed. Marketers promise that the use of analytics will deliver the ROI they are looking for. Analytics will inform marketing toward the best way to encourage desired customer behaviors.

How To Use Consumer Insights For Product Inspiration and Development

Ignite Social Media

Surveys. The tried and true marketing and product development standard is doing consumer insight surveys. It can be incredibly time efficient, however, this approach can be costly when you hire specialists to create and execute surveys.

Survey results: The top Twitter tools and apps « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Survey results: The top Twitter tools and apps 06/10/2010 tags: Twitter tools and apps by Gemma Went This is the second in the series of results that came out of my tools and apps survey a few weeks ago.

How to Analyze What Works for Your Audience

Sprout Social

By creating a content strategy , checking your social media analytics and doing a little social listening , you’ll be able to get a solid understanding of what works for your audience. You’ll need a social media analytics tool that’ll show you the performance of your shares.

How to Make the Most of Your Social Media Budget

Sprout Social

Despite the challenge some businesses faced trying to prove social media ROI , a survey from Duke University Fuqua School of Business suggests it’s not stopping brands from expanding their budgets. According to the survey, businesses are spending 9.4% Analytics

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media.

Data 28

Love Your Brand

Twist Image

We're inundated with technology (data, analytics, automation, platforms, channels and more). It turns out that Salesforce released their State of Marketing report that surveyed over 4000 marketing chiefs across various countries. From the study: "Some 18% of the survey respondents are 'extremely satisfied' with the current outcomes realized as a direct result of their company's marketing investment. Tags: analytics. Let's not forget about brands.

How to Reach Moms on Social Media

Ignite Social Media

In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 1 Not only are mothers creating these accounts, but they are actively using them with over 60% of surveyed mothers saying they check their social media accounts at least once a day.

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more.

Show 376 - What is Customer Satisfaction

Engaging Brand

Larry Freed , President and CEO of ForeSee and a widely recognized expert in customer satisfaction analytics joins Anna Farmery to discuss how to measure the customer experience, based on his book Managing Forward. How to survey customer satisfaction - is stickiness the right measure when they could be their for research or to buy? This weeks The Engaging Brand podcast is ready! - The free audio podcast for business covering social media, managment and marketing.

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The Biggest Contradictions in the 2017 State of Social Marketing Report

Simply Measured

During the webinar, I joined Lucy Hitz, Head of Marketing and Communications here at Simply Measured, to discuss some of the key findings from our global survey. For an in-depth look into the results of our global survey, please download a copy of our 2017 State of Social Marketing Report.

7 Habits of Expert Analytics You’re Probably Missing Out On – Part 2 of 3

Shift Digital

Here is the second part of my three-part series on 7 habits of expert analytics you’re probably missing out on. This can be done in a number of ways via contests, social network integration, surveys, etc. SEO analytics measure site tips visitor Website

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

STUDY: The Business Impact of Online Communities


To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Associations plan to integrate communities with operations and implement better analytics.

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Best Tips for Successful Social Media and Digital Marketing in 2014


A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them.

The State of PR Measurement

Proactive Report

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Here the other key findings from my survey: 74% are measuring their results.