Marketwired Survey Shows PR Industry Still Behind
JANUARY 6, 2016
a Marketwired survey, was released. I took the survey in October and, when I saw the questions, I told them I was interested in seeing the results…for two reasons: They asked if PR professionals are using the PESO model; and. Marketwired Survey Says. By Gini Dietrich.
How to Survey Your Audience
Convince & Convert
FEBRUARY 12, 2015
To accomplish this, you can look at analytics, such as subscriber numbers on email newsletters, click-through rates, site visits, Facebook likes, and the amount of comments you receive on a blog post. One way to find out your customers’ opinions is by sending out a survey.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.
Three Challenges to Remote Work and How to Overcome Them
OCTOBER 3, 2016
Companies around the world are embracing remote work options. However, workers still face challenges when working outside of a traditional office. Jackie Jensen interviews three remote workers and shares their challenges and how to overcome them.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
The CMO Survey ). Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. The CMO Survey ). Digital marketing budgets continue to rise, often at the expense of offline advertising spend.
What CMOs Want: Better Social Integration & Analytics
JUNE 7, 2012
Not surprisingly, two primary issues are integrating social in a meaningful way into the larger marketing suite of tools (less than 10% in two studies think they’ve done it), and finding better analytics for measurement. Marketing analytics CMO council Gini Dietrich marketing marketing in the round RIch Becker Social Media SocialMix survey Vocus wantA few recent studies opened the CMO kimono, offering a glimpse into the top concerns on lead marketers’ minds.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective. The CMO Survey ). Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4%
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Image credit: The CMO Survey. The CMO Survey ). The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) Google Analytics) at 59%. The CMO Survey ). The CMO Survey ).
Google Analytics Unveils a Set of Social Reports
MARCH 22, 2012
Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. The State of Social Media Marketing– Annual Survey Report.
The Emotion found in Social Data
Buzz Marketing for Technology
MAY 9, 2012
Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.
New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics
Convince & Convert
FEBRUARY 27, 2014
The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in.
Survey: Twitter Less than 1% of Traffic to Newspapers and.
MARCH 2, 2010
The surveyed group included a mix of sites covering general and breaking news as well as specific topics such as lifestyle, sports or entertainment. Among the surveyed sites the highest Twitter percentage was 2.9% Among the sites surveyed the figures ranged from 30-60%.
The Spin Sucks Inquisition: Amanda Gant
JUNE 26, 2015
Go look at your analytics first. Orbit is getting ready to complete their second annual blogger survey and would like you to take it. By Gini Dietrich. I love Amanda Gant.
How to Measure PR: A Case Study and Examples
FEBRUARY 17, 2016
Marketwired Survey Shows PR Industry Still Behind How to Operationalize the Barcelona Principles 2.0. Communication Measurement client case study Google analytics infusionsoft PR metricsWhile it's easy to talk about why AVEs should die, it's harder to show how to measure PR.
The Impact of Social Media
JANUARY 26, 2011
Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. Less than one-quarter (23%) are using social media analytic tools. •
Social Media Trends 2012 – Analytics and Measurement
DECEMBER 5, 2011
Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. According to a report by Useful Social Media, 12% of the companies surveyed claimed that social media was under the direct control of the CEO. Analytics.
Getting Big Data to Actually Work
Buzz Marketing for Technology
APRIL 15, 2016
Recently, my UK colleague, Richard Petley, director of PwC Risk and Assurance, conducted a survey of 1,800 senior business leaders in North America and Europe. That means three quarters of organizations surveyed lack the skills and technology to use their data to gain an edge on competitors.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Social Analytics Intelligent.
The State of Digital Marketing 2015
Buzz Marketing for Technology
MAY 27, 2015
So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing.
Eighteen Tricks to Save Time and Money On Content Marketing
JULY 8, 2015
Use free analytics tools and other easy and proven strategies so you appeal and engage. Use surveys and polls on social media sites. By Andy Preisler. When we talk about content marketing, the conversation often moves to return-on-investment.
Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
In a survey from Convince & Convert , 41% of companies said they had no idea whether or not their social media efforts were actually paying off. 39% said a lack of analytics, expertise and/or resources. 35% said inconsistent analytical approaches. Analytics Publishing
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Surveys report that a majority of online consumers research products via social media before making a purchase. Analytics Content Marketing Infographics Metrics ROI Social Media Content marketing
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
View analytics on any user’s tweets, retweets, replies, mentions, and hashtags; export Twitter activity; monitor interactions with your followers; batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time.
5 Social Media Best Practices Every Marketer Must Follow
APRIL 24, 2017
It shouldn’t surprise you an Ascend2 survey found 49% of digital marketers say social media is the most difficult type of marketing to execute, which might be the reason you’re here. Possibly the biggest goal for marketers is to be seen and trusted by audiences.
Understanding the Mechanics of Measurement
JANUARY 14, 2015
In fact, according to The CMO Survey , in 2013 companies were spending five and a half percent of their marketing budgets on marketing analytics. Facebook, Pinterest, LinkedIn, and Twitter all have free analytics tools to help measure reach.
Finding Keywords: The First Step to Blogging Success
MAY 2, 2013
Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). This is more powerful if you’ve registered your site with Google Webmaster Tools such that you get search phrases and average rank right in Google Analytics.
Waxing and Waning, Lyrical and UnLyrical
MAY 21, 2013
We know when you like posts, by your sharing and commenting… but there are a few things I’ve always wondered about, Analytics be damned. Blogging Shonali Burke blog survey waxing and waning Can you believe WUL celebrated its fourth birthday earlier this year?
Improve Holiday Usability with These Nine Heatmap Tools
DECEMBER 15, 2014
ClickTale ClickTale is equipped with heatmap technology and provides great results on page-specific web analytics. Mouseflow Mouseflow provides specific analytics for mouse tracking, and guarantees real-time user studies.
How To Use Consumer Insights For Product Inspiration and Development
Ignite Social Media
SEPTEMBER 19, 2016
Surveys. The tried and true marketing and product development standard is doing consumer insight surveys. It can be incredibly time efficient, however, this approach can be costly when you hire specialists to create and execute surveys.
5 Marketing Myths
SEPTEMBER 15, 2014
1) Analytics Make Your Marketing Program Succeed. Marketers promise that the use of analytics will deliver the ROI they are looking for. Analytics will inform marketing toward the best way to encourage desired customer behaviors.
Marketing Has a Long Way to Go
JANUARY 26, 2011
Allow me to introduce you to the Alterian survey of nearly 1,500 marketing professionals to discover where brands stand when it comes to budgets, social media, level of personalization, and if they are ready for growth or if they’re at risk.
How to Analyze What Works for Your Audience
SEPTEMBER 27, 2016
By creating a content strategy , checking your social media analytics and doing a little social listening , you’ll be able to get a solid understanding of what works for your audience. You’ll need a social media analytics tool that’ll show you the performance of your shares.
Survey results: The top Twitter tools and apps « The Cube
OCTOBER 6, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Survey results: The top Twitter tools and apps 06/10/2010 tags: Twitter tools and apps by Gemma Went This is the second in the series of results that came out of my tools and apps survey a few weeks ago.
How to Make the Most of Your Social Media Budget
OCTOBER 6, 2016
Despite the challenge some businesses faced trying to prove social media ROI , a survey from Duke University Fuqua School of Business suggests it’s not stopping brands from expanding their budgets. According to the survey, businesses are spending 9.4% Analytics
You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It.
APRIL 26, 2017
As a percentage of the total marketing budget, The CMO Survey found that social media spending is at 11.7% Buffer for social media management ($10) – Schedule your posts ahead of time, follow up with full analytics afterward. Analytics – $10.
Love Your Brand
APRIL 9, 2016
We're inundated with technology (data, analytics, automation, platforms, channels and more). It turns out that Salesforce released their State of Marketing report that surveyed over 4000 marketing chiefs across various countries. From the study: "Some 18% of the survey respondents are 'extremely satisfied' with the current outcomes realized as a direct result of their company's marketing investment. Tags: analytics. Let's not forget about brands.
STUDY: The Business Impact of Online Communities
MARCH 6, 2017
To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Associations plan to integrate communities with operations and implement better analytics.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).