How to Survey Your Audience

Convince & Convert

To accomplish this, you can look at analytics, such as subscriber numbers on email newsletters, click-through rates, site visits, Facebook likes, and the amount of comments you receive on a blog post. One way to find out your customers’ opinions is by sending out a survey.

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The State of Instagram Marketing 2019 - Part 4: Instagram Analytics

Social Media Today

We recently surveyed more than 800 marketers to get more insights into how they're using, and looking to use, Instagram. Here are their thoughts on Instagram's analytics options

Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World

Talkwalker SM

In a joint initiative, Talkwalker and D S Simon have released an in-demand survey and an in-depth video that will reveal best-in-class insight into how PR and communications teams are working to earn media and the tools and analytics they’re using to measure results.

Google Analytics Unveils a Set of Social Reports

Mindjumpers

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. The State of Social Media Marketing– Annual Survey Report.

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Survey Says: Lawyers, Your Social and Digital Content Needs To Improve 

Myrland Marketing

I like and respect this survey and always reference it when asked to present on these topics. This survey goes the extra mile by matching strategy to the numbers. I have attempted to summarize what Greentarget discovered in this year’s survey. Who Answered This Survey?

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

Measurement, Analytics a Hot Skill

Proactive Report

Just this last week there were several articles in the news about the value of measurement and analytics. IT World : Is Analytics Adding Business Value? Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences.

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in.

Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Sprout Social

I am the Manager of Marketing Data & Analytics here at Sprout. To do this, I created a marketing data and analytics course, which consisted of four sessions designed to lead the team through the basics of data analytics.

Community Discussion: How Do You Survey Your Readers?

ProBlogger

One thing that will help inform that is a reader survey. On both ProBlogger and Digital Photography school I do an annual survey, usually around November. As we plan our surveys, I thought I’d share some of the types of questions you can ask and give you a chance to share some of the survey techniques that have been successful for you too. You can compare this with the analytics you get from Google Analytics and Facebook Insights.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective. The CMO Survey ). Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4%

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

The CMO Survey ). Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. The CMO Survey ). Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Image credit: The CMO Survey. The CMO Survey ). The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) Google Analytics) at 59%. The CMO Survey ). The CMO Survey ).

Social Media Trends 2012 – Analytics and Measurement

Proactive Report

Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. According to a report by Useful Social Media, 12% of the companies surveyed claimed that social media was under the direct control of the CEO. Analytics.

The Impact of Social Media

Mindjumpers

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. Less than one-quarter (23%) are using social media analytic tools. •

Waxing and Waning, Lyrical and UnLyrical

Waxing UnLyrical

We know when you like posts, by your sharing and commenting… but there are a few things I’ve always wondered about, Analytics be damned. Blogging Shonali Burke blog survey waxing and waning Can you believe WUL celebrated its fourth birthday earlier this year?

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.

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How To Use Consumer Insights For Product Inspiration and Development

Ignite Social Media

Surveys. The tried and true marketing and product development standard is doing consumer insight surveys. It can be incredibly time efficient, however, this approach can be costly when you hire specialists to create and execute surveys.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

View analytics on any user’s tweets, retweets, replies, mentions, and hashtags; export Twitter activity; monitor interactions with your followers; batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time.

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3 Top Metrics for B2B Marketers to Track on Social Media

Oktopost

In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … Social Media Marketing B2B Marketing Lead Generation Social AnalyticsSo, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. What’s next? How can you measure and demonstrate the true impact of your B2B social media marketing efforts?

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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media.

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The State of Digital Marketing 2015

Buzz Marketing for Technology

So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing.

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3 Social Media Trends You Can’t Ignore in 2019

Likeable

As of last year, 61% of people ages 18 to 29 say the primary way they watch television now is with streaming services, compared with 31% who say they mostly watch via cable or satellite and just 5% who watch with a digital antenna, according to a Pew Research Center survey conducted in August.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). This is more powerful if you’ve registered your site with Google Webmaster Tools such that you get search phrases and average rank right in Google Analytics.

Snapchat Sued by Shareholders and Facebook Mischarges Advertisers – Social You Should Know

Ignite Social Media

Analytics provider TrackMaven released results to a survey that polled marketers on important components of measuring their efforts. Content performance and social media analytics came out on top with 65.2%

Website Analysis Tools: 8 Powerful and Free Tools

Razor Social

Here are 7 website analytics tools that are useful and worth exploring. Here are some other useful website analytics tools available: Heatmaps. Form Analytics. Hotjar is a tool that offers both user analytics and feedback functionality.

How to Reach Moms on Social Media

Ignite Social Media

In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 1 Not only are mothers creating these accounts, but they are actively using them with over 60% of surveyed mothers saying they check their social media accounts at least once a day.

Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Getting Big Data to Actually Work

Buzz Marketing for Technology

Recently, my UK colleague, Richard Petley, director of PwC Risk and Assurance, conducted a survey of 1,800 senior business leaders in North America and Europe. That means three quarters of organizations surveyed lack the skills and technology to use their data to gain an edge on competitors.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors).

Marketing Budgets and the Economy

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Marketing Budgets and the Economy by cinta5 on October 31, 2008 According to survey results released by eMetrics, the majority of marketing budgets are not seeing a cut due to the economy.

UTM tracking & URL shortening for social media marketers

Sprout Social

When you use UTMs correctly, it adds more specificity to your reporting while keeping everything relatively easy to track in tools like Google Analytics. Setting up goals in Google Analytics will help you understand how your content is converting. Analytics Publishing

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Users dissatisfied with social networks – are you surprised?

The Way of the Web

July 22nd, 2010 · View Comments Apparently American consumers surveyed in the 2010 American Customer Survey Index ranked Facebook lower than any other business in its category, but it still managed to beat Myspace by a point.

Snapchat’s New Plans for Bitmoji and Twitter Verification Opens Up to All Users | Social You Should Know

Ignite Social Media

The younger, millennial generation that was surveyed are more eager for video content when compared to older generations and they are also more likely to follow content related to fashion, beauty, and interior design on Instagram (compared to Facebook).

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New Study Finds You Suck

Waxing UnLyrical

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites.

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Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter.

CMOs Regard Measurement as Key to Proving Value

Proactive Report

Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. That might describe how PR pros feel about analytics and measurement too.