5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker.

What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. And of course, software skills are paramount. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.

The Top 10 Marketing Attribution Software Solutions

Oktopost

Some might shy away from this but a good place to start figuring out the right attribution software for your needs is understanding the right attribution model for your customer/user journey. Marketing Attribution Software to the Rescue. Ruler Analytics. Attribution.

Essential Nonprofit Software of 2014

SocialFish

However, low-cost, nonprofit specific software is becoming more popular, thanks in large part to the rise of software-as-a-service (SaaS). Let’s examine the best nonprofit software of 2014 and how these solutions can address the unique needs of nonprofit organizations.

Essential Nonprofit Software of 2014

SocialFish

However, low-cost, nonprofit specific software is becoming more popular, thanks in large part to the rise of software-as-a-service (SaaS). Subscription based, nonprofit software grants organizations the opportunity to streamline administrative tasks and allocate resources to focus on direct services or strategic initiatives instead. Let’s examine the best nonprofit software of 2014 and how these solutions can address the unique needs of nonprofit organizations.

How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. While there have been plenty of attempts to make sense of all the different software choices that are available to you, they tend to confuse and daunt more than help.

6 best Twitter analytics tools

Unmetric

Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy.

Analytics: what matters to content marketers?

Sherrilynne Starkie

This is the actual value in using social media analytics properly. This is a complex task and there are no end of software vendors looking to solve the problem with dashboards, widgets, extensions and apps. Related posts: Analytics: What are you really learning?

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The AdWords reports showcase valuable ABC metrics from both AdWords and Analytics.

Web CEO SEO Software Platform Review

Kikolani

And this is impossible to do on your own manually without SEO software… unless you have too much time on your hands. Web CEO is a search engine optimization software that has a lot of great features. Analytics. You want to know the secret to a comprehensive SEO strategy?

SEO Software Tool Review: Colibri

Bill Hartzer

There are various resources online that you can use to track your search engine keyword rankings, one of the most popular being Google Analytics.

How to Use Predictive Content Analytics

Convince & Convert

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Inbound Writer’s software scans and studies your entire website to determine topical depth and breadth. 29 – Content Marketing Analytics .

6 Alternatives to Google Analytics

Small Business Mavericks

I believe most website owners are still using Google Analytics. There are perfectly valid reasons for not using Google Analytics. Another reason you may not want to use Google Analytics is because the data is unsecure. Here are six viable options to Google Analytics. Piwik – Piwik is a free open source analytics package that does everything Google Analytics does. Clicky – Clicky is 100% real-time analytics.

Meet Team Sprout: Shweta, Senior Software Engineer

Sprout Social

I’m a Senior Software Engineer on the Data Ingest squad. I am both a mechanical and software engineer. However, following an internship at a railways workshop, I realized my true passion was to be a software engineer. This includes engagement, publishing and analytics.

Piwik: The Google Analytics Alternative

Small Business Mavericks

For the longest time Google Analytics was the only free open source analytics program. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. But there is a new alternative to Google Analytics that is free and open source and is picking up speed. I am saying it’s a useful alternative to Google Analytics , if you are in the market for one.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do.

Guide to Understanding Pinterest Analytics

Sprout Social

The key to confirming that your new social content strategy works is through understanding your analytics reports. In this Pinterest guide, we’ll walk through how to read the networks’ analytics. Pinterest Analytics Requirements. Pinterest Analytics Glossary.

Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products.

6 Twitter analytics tools to amplify your Twitter strategy

Sprout Social

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Pull up custom analytics reports for any date range to understand how your posts are performing. Native Twitter Analytics.

How To: Filter Referrer Spam in Google Analytics

Bill Hartzer

Well, apparently there is a new referrer spammer out there, called 4Webmasters.org that has started showing up in Google Analytics as a referral source. They want to you check out their site, which is a “rank tracking” type of software. Web Analytics

5 Ways to Use Automated Internet Marketing Software in Managing Social CRM and Sales Leads

Koka Sexton

Businesses are using traffic analytics and reporting tools to help in classifying their data. Businesses that embrace social customer relations management generate more traffic due to enhanced communication strategies.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

Ginzametrics SEO Software Integrates with SEOmoz Data

Bill Hartzer

Ginzametrics , an enterprise-level SEO management and analytics software tool, is now integrating with SEOmoz’s Site Intelligence Service API. Through the SEOmoz API, Ginzametrics now provides detailed metrics on more than 58 billion pages and over 617 billion links. Ginzametrics is using the SEOmoz API as a complement to its own intelligence data platform.

How to Build a Google Analytics Funnel to Track your Sales

Razor Social

What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. and then signs up for a free trial of your software. Google Analytics Funnel Setup.

The Fight for the Future of Influencer Analytics

Convince & Convert

That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. Twitter Influence Analytics. Pinterest Influence Analytics. Blog Influence Analytics.

Top 10 Social Media Analytics Features

Quintly

When comparing different Social Media Analytics tools, it’s easy to get lost in the jungle of possibilities. For newcomers, it is especially hard to know what features to expect of a social media analytics tool. A lot of questions need to be answered before buying such a software.

Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1. Instagram Engagement Analytics.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

Buzzlogix Feature: 1-Click Analytics Reports

Buzzlogix

In our most recent update, the Buzzlogix team introduced the latest time-saving feature for social media management tools – Analytics and Reporting. To get started, select Analytics & Reporting from your main menu on the left and select + Add Report.

Text Analytics in the Cloud

Net-Savvy Executive

If you're a software developer (I'm not), you might find it easy to throw together a new application. You can handle pulling in data, moving it around, and displaying results—the normal software stuff. Analytics as a service: AaaS?

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

Based on your goals and overall social media strategy, there are going to be software options that would be better suited to your needs and help you make the most out of your work (and, of course, save you time). Guest post by Lilach Bullock.

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Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Union Metrics : Though limited to social networks, Union Metrics is a powerful tool for monitoring brand, competitor, and industry keyword mentions, combined with some nice analytics.

Social Business + Big Data = Business intelligence

Mindjumpers

Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. Social Performance Software: helping us to retrieve business intelligence. Enter Social Performance Software. Tweet.

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New Instagram Ad Analytics Tools Introduced: Insta-ads

Devumi

The new Instagram ad analytics tools being introduced recently are a way to offer those with money a chance to skip past building a social media following and reach more users. What are the new Instagram ad analytics tools? Why are the new Instagram ad analytics tools being introduced?

9 Productivity Tools I Use to Run My Company

Convince & Convert

The whole list of the tools we use routinely would be a VERY long post, as we have more than 50 pieces of software in our bag of tricks, but this batch of 9 are our most important contributors in terms of team interaction and efficiency. Around here, we always have a lot of balls in the air.

Why Blog Posts Fail

Convince & Convert

You need three things to make this work: Predictive content analytics (we swear by InboundWriter for this. We like their software so much, we asked them to sponsor our Content Pros podcast ). The software is easy to use.

How to Guarantee Your Editorial Calendar Works

Convince & Convert

There’s no point investing in software to help you craft more blog hits, unless that software actually helps do just that. The Economic Benefits of Predictive Analytics. Image via BigStockPhoto.com.

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Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

Analytics. How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. Writing Around the Web – Social Media, Google Analytics, and Conversions.

Open Software – from watches to newspapers

The Way of the Web

But with those caveats in place, proprietary software now has to work so much harder to earn its keep. Open Software – from watches to newspapers (thewayoftheweb.net) [.]

Social Media is Complicated [Infographic]

Cody Ward

As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.”

5 Reports Every PR Pro Needs to Prove PR ROI

Meltwater

All the software in the world won’t help if you can’t extract the data, interpret it, and present it in convincing reports. PR AnalyticsYour marketing and communications department may have a… Read More >>>.

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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web. Getting smarter at social analytics requires three things: 1. Killer social media marketing software.