Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Platform analytics.

Analytics 89

Analytics Social Media How To Analysis 89

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. Audience growth This metric refers to an increase in the brand’s social media followers due to influencer collaborations.

Metrics 100

Metrics Influencer Marketing Survey 100

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Tip: This is the data your bosses want to see when they ask for a social media report.

Social Media 144

Social Media ROI Social Media Management URL 144

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Polish your posts with vanity URLs. Hootsuite hacks for reporting.

HootSuite 140

HootSuite Features URL Template 140

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

agora pulse

OCTOBER 19, 2017

If you’re investing time and effort into your social media content, you’ll want to make sure that your web traffic number reflects that otherwise, why are you doing it? Getting shares, especially organically, is a great accolade for a social media manager. The same goes for retweets on Twitter.

Social Media 133

Social Media CPI URL Social Media Management 133

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story.

ROI 108

ROI CPC eBook URL 108

Sprout Social

APRIL 26, 2023

Align with other teams on KPIs and the parameters of your experiment to get the data each contributor needs to make informed decisions, and ensure you have access to the necessary tools—Google Analytics data, for example. The solution: To track how many people clicked on your comment link, use UTMs to track your URLs.

LinkedIn 107

LinkedIn Comments URL Engagement 107

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sprout Social

MARCH 16, 2022

Dive deeper into video engagement performance with Sprout Social. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Before we start, know your goals.

Engagement 124

Engagement Report Video Metrics 124

agora pulse

AUGUST 30, 2018

See, there’s a problem with Google Analytics. In the social tab, you can see which networks drove traffic to your site, how long users who came from those networks spent on the site, and how many pages they looked at. Google Analytics shows you which networks send traffic but UTM tracking code can show you more.

Social Media 138

Social Media URL Analytics How To 138

Later

MARCH 13, 2019

That’s why it’s so crucial to monitor the clicks and visits that URL generates over time! That’s why if you’re looking to track traffic on Instagram and understand how your followers are clicking through to your website, you’ll want to look outside of Instagram’s in-app analytics. Setting Up UTM Tracking in Google Analytics.

Instagram 68

Instagram How To URL Analytics 68

Janet Fouts

JANUARY 28, 2018

Social media calendar. Social media analytics. It works with most major social networks, namely: Twitter, Facebook, LinkedIn, Google+, Instagram, and YouTube; in terms of scheduling, thought, with all but YouTube. Social inbox for monitoring your mentions and engaging. Social CRM tool.

Social Media 217

Social Media Tools Marketing Collaboration 217

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Price: Starts at $79 per month.

Tools 52

Tools Social Media Sentiment Price 52

agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. When you dig deeper, you’ll see that they’re empty analytics that don’t reveal real results and can’t inform your marketing strategy. Those empty metrics are some of the easiest and most common numbers to feature in your social media reports.

Metrics 106

Metrics Social Media Content Analytics 106

Keyhole.co

JANUARY 18, 2024

For example, here’s what the landing page of the same company (FrameStores) looks like: This social media management tool becomes their digital gateway, directing Instagram traffic and followers to explore their website or visit their brick-and-mortar stores. After this, if everything looks tip-top, click “Done.”

Instagram 52

Instagram How To Insurance Findability 52

Hootsuite

NOVEMBER 10, 2021

There’s certainly something special about a spur-of-the-moment, when inspiration strikes post, but plotting out content in advance is typically a good idea for a busy social media manager. A social media content calendar ensures you don’t miss important dates and allows you enough time for creative production.

How To 143

How To Hashtag Trends Analytics 143

agora pulse

NOVEMBER 12, 2019

It offers advanced targeting options, letting you target visitors on the basis of parameters, such as devices (mobile, homepage, both), location, every nth session, previous page URL, number of visits, URL path, etc. Analyze user journey using Google Analytics and insert pop-ups. The prospect is then met with the lead form.

Organization 89

Organization Social Media Discount Survey 89

Rebekah Radice

FEBRUARY 25, 2019

and social Media Manager at Social Media Examiner. Everyone on our panel is actively involved in the content, promotion, and conversion aspect of their business and have brought their top social sales strategies to us today. First, go into Google Analytics, and add what’s called a secondary dimension.

Social Media 127

Social Media How To URL eBook 127

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? Another essential: enhanced link tracking.

ROI 105

ROI Analytics Influencer Campaign 105

Hootsuite

MARCH 11, 2020

Create an “add me” URL. This will show you what your unique “add me” URL is for Snapchat. These URLs always follow the same format: snapchat.com/add/yourusername. Add the snapcode or URL to your marketing materials. Schedule posts in Facebook. Or schedule Tweets that share the news. Create a snapcode.

Marketing 145

Marketing URL Features Platform 145

Hootsuite

AUGUST 31, 2020

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

URL 145

URL Google HootSuite Template 145

Oktopost

OCTOBER 26, 2020

Why you need a social media management tool. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. You simply cannot execute an effective social media strategy of any kind. Insightful analytics and reports .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

JANUARY 18, 2017

Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. Being a social media manager means you have to be willing to take on the challenges of the technical space. That complicated sounding recipe would look like this: URL?

ROI 40

ROI URL Analysis Campaign 40

Hootsuite

NOVEMBER 25, 2015

Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. Influencer Marketing Tools for the Holiday Season. DATE: Wednesday, December 2, 2015.

Influencer 76

Influencer Tools Marketing Klout 76

Proactive Report

APRIL 12, 2018

To find the social media amplification of your release use a social media management dashboard like Sendible.com. You can also measure brand awareness by looking at the Traffic Sources Overview in the PR Measurement Google Analytics Dashboard. In Google Analytics you would.

News 40

News Press Release URL Analytics 40

Sprout Social

JULY 31, 2018

Distinguish what is normal for social media growth, like whether a gain of 50 followers in one day is significant to your bottom line or not. Advanced Analytics, Powered by Simply Measured How many unique users are you reaching on Instagram and other marketing channels? Look at Website Performance. New visitors. Demographics.

Influencer 77

Influencer Instagram Hashtag How To 77

Later

MARCH 10, 2019

Linkin.bio by Later is an Instagram tool that helps your followers find the exact URL they’re looking for from your feed, like a specific product page or newsworthy article. Whether you’re sharing a link to your latest blog post, editorial content, or a new product line, Linkin.bio makes it easy to link individual Instagram posts to any URL.

Instagram 48

Instagram Feed Feedly URL 48

Hootsuite

JULY 22, 2019

Luckily, lots of great social media bulk schedule tools exist to help you get the most bang for your buck. But if you want one that will making bulk scheduling across multiple social platforms effortless and that comes with its own analytics dashboard, look no further than Hootsuite. Step 4: Review your bulk post.

Social Media 111

Social Media HootSuite How To Social Media Management 111

Razor Social

SEPTEMBER 11, 2019

I am certain that most marketers would agree on this one – social media marketing drains so much time and energy if not properly managed. There’s scheduling, monitoring, engagement, analytics…. You can create URLs with UTM parameters/tags in a few steps using Google’s Campaign URL Builder.

Products 77

Products Marketing How To Project 77

Sprout Social

JUNE 6, 2016

A social media analyst is able to answer questions to larger business objectives instead of simply recording likes and followers. This role is counted on to track campaigns, have effective marketing knowledge and thoroughly understand how to use social media management tools to engage, report and analyze social media data.

Social Media 40

Social Media Social Media Management Patterns Analytics 40

agora pulse

JUNE 3, 2020

Find out how to create a content strategy, learn from analytics, and develop an advertising plan in this Pinterest guide. Pinterest Management. Let’s look at the essentials of creating and managing a Pinterest account. Whether you’re managing Pinterest for a client or for your company, this decision is a no-brainer.

Social Media Management 121

Social Media Management Social Media Analytics Hashtag 121

agora pulse

MARCH 21, 2017

While the online publisher gives you a slot to post a URL to the link of your choice, that’s only available for posts on other platforms; it will prevent you from scheduling an Instagram post. Ignoring Your Analytics. You can tag any users, add any final touches on the post, and publish it.

Instagram 127

Instagram Notification Publishing Analytics 127

agora pulse

JUNE 3, 2020

Find out how to create a content strategy, learn from analytics, and develop an advertising plan in this Pinterest guide. Pinterest Management. Let’s look at the essentials of creating and managing a Pinterest account. Whether you’re managing Pinterest for a client or for your company, this decision is a no-brainer.

Social Media Management 116

Social Media Management Social Media Analytics Hashtag 116