Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Polish your posts with vanity URLs. Hootsuite hacks for reporting.

HootSuite 140

HootSuite Features URL Template 140

agora pulse

AUGUST 30, 2018

See, there’s a problem with Google Analytics. In the social tab, you can see which networks drove traffic to your site, how long users who came from those networks spent on the site, and how many pages they looked at. If you have set up goals, you can even see which networks resulted in goal completion.

Social Media 138

Social Media URL Analytics How To 138

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Price: Starts at $79 per month.

Tools 52

Tools Social Media Sentiment Price 52

Rebekah Radice

FEBRUARY 25, 2019

and social Media Manager at Social Media Examiner. Everyone on our panel is actively involved in the content, promotion, and conversion aspect of their business and have brought their top social sales strategies to us today. First, go into Google Analytics, and add what’s called a secondary dimension.

Social Media 127

Social Media How To URL eBook 127

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

JANUARY 2, 2014

Using Buffer’s built-in analytics , I was able to look at the number of clicks, favorites and Retweets each of our Tweets received. We often share our blog posts multiple times on social networks, for a few difference reasons. A/B Test on Social Networks. Share Content More Than Once.

Social Media 168

Social Media Content Tips Marketing 168

Oktopost

OCTOBER 26, 2020

Why you need a social media management tool. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. You simply cannot execute an effective social media strategy of any kind. Insightful analytics and reports .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buzzlogix

MAY 15, 2017

You can track keywords, hashtags , URLs, and much more. The following are the top 13 social media monitoring tools available today. You can look at keywords, hashtags, URLs, and usernames. Those networks and platforms include LinkedIn, Twitter, Facebook, Google+, Foursquare, and WordPress. Sprout Social.

Social Media 40

Social Media Tools Klout HootSuite 40

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. Note : Using social media analytics tools will make this process easier. From a social media standpoint, it’s a sign that your post was relevant to the offer.

Metrics 112

Metrics Social Media CPM CPC 112

Firebelly

JULY 22, 2010

Chad Richards is the Social Program Manager at Firebelly Marketing. The company was arrogant -- all but the social media manager who chimed in on my post. The service was questionable. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way.

Social Media 188

Social Media Paid Search SMS Syndication 188

Hootsuite

JUNE 18, 2019

If you use social media, social media management tools can make your life easier. What is social media management? Social media management simply refers to a platform or tools that reduce the amount of effort it takes to use social media effectively.

Social Media Management 111

Social Media Management Social Media Tools HootSuite 111

Sprout Social

FEBRUARY 6, 2017

This survey looked at some of the specific challenges companies are having when it comes to measuring the value of their social media marketing efforts. 56% said an inability to tie social media to business outcomes. 39% said a lack of analytics, expertise and/or resources. 38% said poor tools.

ROI 40

ROI Social Media Analytics Cost 40

Razor Social

MARCH 30, 2016

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). People mention what they are doing on social media channels and they also look for advice. Social Analytics. Check out our social media analytics compass.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

JUNE 12, 2020

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics. Without one, you won’t have access to analytics.

Metrics 145

Metrics Analytics Instagram How To 145

Razor Social

MAY 15, 2019

All of these metrics are pretty easy to measure either through native social media analytics on Twitter, Facebook, LinkedIn, etc., or via third party tools that track social metrics. You can find this out easily if you previously created unique URLs for influencer campaigns that lead to product pages. Acquisition

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

AUGUST 15, 2019

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. 1: Sprout Social. 2: Zoho Social. Zoho Social gives you an in-depth insight into your audience analytics.

Social Media Management 102

Social Media Management Social Media Tools Tweetdeck 102

Sprout Social

NOVEMBER 1, 2016

If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media. One of the first things you should do when creating a profile on a social network is add your website or blog URL to your bio or about section.

Travel 40

Travel Class Social Media Hotels 40

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Webbiquity SMM

JULY 24, 2018

Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. All of these tools monitor updates on multiple social media sites in real time. Social Media Management Tools. Social Network-Specific Tools.

Tools 170

Tools Social Media Netvibes Lithium 170

Sprout Social

JUNE 7, 2016

Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password. If relevant, click on the “More” button for access to Twitter Cards, videos, app manager and conversion tracking. The Events tab is a great resource for social media managers and content creators.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

OCTOBER 19, 2016

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Increase Social Engagement. What Type of Contest Should You Run?

Social Media 40

Social Media How To Directory UGC 40

Keyhole.co

NOVEMBER 19, 2020

Social media monitoring tools allow marketers to do the following: Get quality audience data. Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand? Price: Starts at $49 USD per month. BrandWatch.

Tools 98

Tools Social Media Sentiment Price 98

Hootsuite

MAY 27, 2020

Social media analytics report template. Recording and analyzing social media performance is key to proving the value of your efforts. We’ve created a template with tabs to keep track of key metrics for different social networks, including… Followers gained/lost. Social media report template.

Template 145

Template Templates Social Media URL 145

Hootsuite

FEBRUARY 27, 2023

It’s the social platform par excellence for organizations looking to build partnerships, find their next hire, and even keep an eye on their competition. Like most social networks, LinkedIn has a search engine and an algorithm , meaning you’ll be competing for attention with other businesses using the platform.

SEO 110

SEO LinkedIn Tips URL 110

Sprout Social

APRIL 26, 2023

Here are some awesome examples of social media campaigns to help inspire you and clue you in on what we’re talking about. Through analytics, the answer is fairly straightforward. One of the most important reasons for setting up a campaign is that it will let you track individual links that you share on social.

ROI 98

ROI Social Media How To Metrics 98

Hootsuite

FEBRUARY 24, 2022

Your social media managers can work efficiently together. In addition to responding on social media, make it easy for customers to ask questions quickly pre- or post-purchase from your website. You can make the process of handling organic and paid social posts side by side with the right tools.

Examples 145

Examples Campaign Platform Tips 145

Hootsuite

DECEMBER 16, 2021

Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Social Media 145

Social Media HootSuite Instagram Hashtag 145

Hootsuite

JUNE 29, 2020

Search social networks. After your Google search, visit each of the main social networks and search directly for your brand and product names to see if you uncover any unexpected accounts. But be prepared to escalate matters to the social networks for help if you can’t resolve things yourself.

Template 145

Template Templates Social Media HootSuite 145

Sprout Social

OCTOBER 1, 2018

Here are some awesome examples of social media campaigns to help inspire you and clue you in on what we’re talking about. Through analytics the answer is fairly straightforward. Rather than use a generic link, URL trackers help tie clicks to specific campaigns and calls-to-action. Measure Your Goals.

ROI 65

ROI Social Media How To Analytics 65

The Social Media Hat

MAY 27, 2016

A Story Of How I Found An Influencer Who Tweeted My Article To 276,000 Readers Thursday afternoon I was going about my business as usual, and happened to open my Google Analytics app to see how traffic was doing. You can see the impressive increase here: And this is exactly the kind of thing I'm looking for when I glance at my analytics.

Content 162

Content How To Domain Name Influencer 162

Hootsuite

JULY 14, 2021

Calculate it on a post-by-post basis or for an entire campaign — for any social network. Check out our step-by-step instructions on how to use social media for A/B testing. Analytics is such an important part of the testing process. Try adding a link to your Page on other social networks. More than 1.8

Engagement 145

Engagement Facebook HootSuite Groups 145

Hootsuite

SEPTEMBER 29, 2020

You need to understand your full investment in social media to determine whether you’re getting a good return. Most social networks are free to use, but do you pay for a premium version of a social media management platform? Budget allocated to social ad spends. Google Analytics.

ROI 145

ROI Social Media Tools HootSuite 145

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Showcase reviews: Buffer Social, BuzzBlogger, Cent Muruganandam, Social Media Explorer. Real-time monitoring and analytics for Twitter. Pricing: free.

Tools 100

Tools Twitter Sample Samples 100

Hootsuite

OCTOBER 21, 2019

Luckily, there are two great systems to help manage the pages: Hootsuite. Our social media management platform used by more than 16 million marketers and social media managers. Facebook Business Manager. Facebook’s tool to help you manage pages and ad accounts. Try it free today.

HootSuite 98

HootSuite Facebook How To Social Media Management 98