article thumbnail

Demystifying the Technical Side of Social Media

Razor Social

That’s the purpose behind Open Graph protocol. It enables your web pages to become rich objects in the “social graph.” The og:title tag tells Facebook what your page or object is about and how it should be displayed within the social graph. By adding UTM parameters to the URL!

article thumbnail

9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

It’s important to remember that social media doesn’t work in isolation to other marketing efforts so in order to get the proper attribution and credit, we need to know how to track our campaigns properly which we’ll explore below. Tracking Social the Proper Way. See Real Social Traffic with Google Analytics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Price: Starts at $79 per month. Brandwatch.

Tools 52
article thumbnail

Facebook Course – Sydney – February 2017

Laurel Papworth

Curriculum of the Facebook course (Sydney Feb 2017): Are you interested in: Facebook Analytics , Insights, KPIs and writing Measurement reports? Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?

Course 40
article thumbnail

Six Links Worthy Of Your Attention #157

Twist Image

It re-imagines the British trying to catch Revere using only his social graph. When a story breaks they make a ''stub,'' a URL with the basic information. Analytics show: people love it. "There''s been a lot written in the past couple of weeks about data, privacy, and wiretapping. This was my favorite piece.

Apple 87
article thumbnail

5 Social Marketing Stories You Need To Read

Firebelly

Friendsourcing: Search Gone Social By Eric Swayne What brands say and do in social media has an increasingly direct effect on how they will appear in search engines, both in search results position and in description. Have a great weekend everyone! Have a great weekend everyone!

Marketing 100
article thumbnail

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Social media monitoring tools allow marketers to do the following: Get quality audience data. Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand? Pros: Manage your entire presence on social platforms from one place.

Tools 98