Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. Plot your social media sentiment against your NPS scores. Connect social media to all marketing campaigns to gauge response.

ROI 100

ROI Platform Storify Sentiment 100

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Oktopost

MAY 30, 2023

Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. From turning webinars into TikTok-ready tutorials to repurposing blog content into an Instagram slideshow, there are many different ways you can breathe new life into old (but gold) content.

Publishing 84

Publishing Social Media Film B2B 84

Pam Moore

MAY 19, 2023

Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions. Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions. Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception.

Team 147

Team Marketing ROI Training 147

Convince & Convert

MARCH 6, 2017

They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss! Samantha and Jonny are going to dive DEEP in this webinar, but here are a few reasons why measurement remains elusive for many social media marketers: 1. We Don’t Know What to Measure. We Have Limited Data.

Social Media 117

Social Media NGO ROI Research 117

Sprout Social

MAY 5, 2021

E-books, webinars and other lead magnets. Attending a webinar. Understanding customer sentiment. Through sentiment analysis , you can get into your audience’s headspace to understand what they’re feeling and how reps should approach them. How-to videos. Case studies. Customer reviews and testimonials.

Data 117

Data Marketing How To Collaboration 117

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Arrange interviews, webinars, and panel discussions at industry events.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

MAY 15, 2023

Supporting franchisee success through sharing analytics results and coaching them on social media marketing best practices. Deep analytics insights: With all your franchisee accounts connected in Hootsuite, you can get a macro or micro view of key analytics with a few clicks. Get all the deets in under 60 seconds: 4.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

MARCH 19, 2020

Using a tool with robust analytics capabilities, agencies can keep track of how many people are viewing their content, what content people are engaging with, which posts are driving clicks to your website and so much more. . Analyze the sentiment surrounding your agency. These can be telling in a lot of ways.

Social Media 111

Social Media Strategy Case Study RFP 111

Audiense

MAY 6, 2016

Whether it’s webinars or podcasts that you should be listening to, or just something new about Instagram that caught our eye, it’ll all be here! This year’s theme was tech-related, and IBM in collaboration with fashion-label Marchesa designed a colour-changing dress with IBM Watson’s analytics. Stay tuned to Twitter Trends and more.

Team 92

Team Fashion Analysis Sentiment 92

Sprout Social

MARCH 10, 2017

Sign up to attend the webinar here. Q2) You could look for volume increases in your brands overall sentiment across social channels #sproutchat. A4: We use Sprout to handle lots of tracking and measurement along w/ other tools to help with deeper sentiment & engagement. SproutChat. — ThinkSEM (@ThinkSEM) March 8, 2017.

ROI 53

ROI Sentiment Analytics Report 53

Keyhole.co

MAY 30, 2023

Make sure you add the social media profiles of your competitors to a competitor analytics tool like Keyhole. Are they writing blog posts, creating videos, or hosting webinars? How what types of content they’re posting, how often they’re posting, and how engaged their audience is with sentiment analysis.

Analysis 52

Analysis How To Marketing Price 52

Sprout Social

MAY 8, 2023

Restaurant social media resources The complete guide to social media for restaurants & bars 5 tips from the man behind #Sprinklegate Auntie Anne’s SMM Bari’s TikTok Bootcamp [Webinar] Best Times to Post on TikTok for Schools & Education Best times to post on TikTok for Schools & Education: Wednesdays at 7 a.m.

Tourism 108

Tourism Travel Education Engagement 108

Hootsuite

AUGUST 26, 2020

And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. Learn where to find your company page ’s analytics and the best metrics to track. How to use LinkedIn analytics. LinkedIn Post Analytics.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Proactive Report

JANUARY 18, 2016

Data mining/analysis of content and conversations for sentiment, gaps, education needs, questions and intent statements. Analytics to see what content works and where to invest your resources. Online visibility so that people looking for solutions find your website, blog and other content (SEO). Blog posts. Whitepapers.

Sentiment 40

Sentiment Analysis Education SEO 40

Proactive Report

JANUARY 18, 2016

Data mining/analysis of content and conversations for sentiment, gaps, education needs, questions and intent statements. Analytics to see what content works and where to invest your resources. Online visibility so that people looking for solutions find your website, blog and other content (SEO). Blog posts. Whitepapers.

Sentiment 40

Sentiment Analysis Education SEO 40

Proactive Report

JANUARY 18, 2016

Data mining/analysis of content and conversations for sentiment, gaps, education needs, questions and intent statements. Analytics to see what content works and where to invest your resources. Online visibility so that people looking for solutions find your website, blog and other content (SEO). Blog posts. Whitepapers.

Sentiment 40

Sentiment Analysis Education SEO 40

Sprout Social

OCTOBER 6, 2022

Using a tool like Sprout Social’s reporting and analytics makes it easy to see data from all of your platforms side-by-side. And don’t be afraid to reuse content for different trends—one of the many tips you can get by rewatching our TikTok Bootcamp webinar with Auntie Anne’s Social Media Manager, Bari Rosenstein. Be consistent.

Video 128

Video Social Media How To Trends 128

Proactive Report

NOVEMBER 12, 2011

Better use of analytics and more focus on measurement. However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. Around this time of year we tend to see predictions from the cognoscenti ( those in the know) about what will be hot in the coming year. Content curation.

Trends 103

Trends Social Media Social Graph Analysis 103

Hootsuite

OCTOBER 28, 2019

Note : Using social media analytics tools will make this process easier. subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. How to track it: STEP 1 : Set up Google Analytics. one to 10) or sentimentally (e.g., Engagement metrics. Applause Rate.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. Let’s find out!

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. Let’s find out!

Analytics 52

Analytics Twitter Metrics HootSuite 52

Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics Guide. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. Twitter Analytics are the perfect example. If you’re not sure where to start when it comes to Twitter Analytics, this guide is for you. Twitter Analytics Explained.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Webbiquity SMM

JANUARY 2, 2013

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( The Atlantic ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JANUARY 12, 2021

With analytics tools like Sprout Social, you can view performance data post-by-post, sort by KPIs and efficiently determine which content to create more of. Always look at engagement and sentiment. But going a layer deeper, sentiment, feelings and emotions are what drive a person’s reaction to your content.

Data 144

Data Social Media Content Sentiment 144

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. Mark as read Approve comment Let me echo Marys sentiments. So thanks for that.

Class 241

Class Tumblr Template Templates 241

Hootsuite

MAY 9, 2023

Think ebooks, white papers, webinars, and any how-to content you’ve created. You may host most of these materials on your website, but some, like a webinar done over Zoom, perhaps, can live elsewhere. While largely outside of your control, these channels can be a good indication of public sentiment surrounding your brand.

Tips 98

Tips Content HootSuite UGC 98

Hootsuite

DECEMBER 8, 2021

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. There are also tools for performing social media sentiment analysis. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Sprout Social

JUNE 20, 2023

For example, you can measure brand awareness through metrics including: Website traffic Social media messages and @mentions Engagement (ex: social shares, views, saves) Social followers Conversations and sentiment analysis Awareness isn’t something that happens by accident. But the sentiment remains the same!

Brands 93

Brands How To Sentiment Social Media Management 93

Waxing UnLyrical

NOVEMBER 18, 2010

votes, comments, inbound links) and web analytics data (e.g. Tracking sentiment around a brand and its competitors might be important for a product manager. And even if you are one of those lucky brands, consider reading a sample of your coverage to collect crucial qualitative data like sentiment or message accuracy.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Sprout Social

SEPTEMBER 7, 2021

In addition to looking at your favorite brands and closest competitors for inspiration, consider tapping sources like newsletters, webinars and customer feedback to fuel your creativity. Social listening is another tool marketers can use to support their brainstorming sessions. Develop a campaign brief.

Campaign 136

Campaign Social Media Collaboration Apple 136

Hootsuite

JULY 17, 2023

Look for a social media tool that helps you track and manage your content’s performance and better understand the results with in-depth analytics. Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. Still, marketers know you need data and results to back up your performance.

Social Media 70

Social Media Tools HootSuite Price 70

Sprout Social

JANUARY 11, 2021

You can use tools like Google Analytics to monitor how social shares impact your performance on-site. If a discussion-based post gets shared around, it might be worth expanding on that discussion for the take of a blog post , webinar or other pieces of content. Dig into sentiment analysis to see how your customers feel.

Campaign 113

Campaign Social Media Hashtag Sentiment 113

Oktopost

SEPTEMBER 11, 2023

When you dive into the analytics of the native platforms, the types of metrics you see can vary based on the channel. We’re looking to boost engagement, generate more leads, build brand awareness, close more deals, and the list of KPIs goes on. So how do you understand whether or not you’re reaching these goals?

Social Media 138

Social Media Metrics How To ROI 138

Sprout Social

JANUARY 5, 2021

Again, the pursuit of any trend needs to be rooted in data and analytics versus just a gut feeling or trying to jump on a viral bandwagon. This includes brands, product names, and sentiment-related keywords (ex: “good” or “disappointing”). 5 actionable ways to get better at trendspotting.

Strategy 132

Strategy Content How To Trends 132

Buzz Marketing for Technology

JULY 29, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex.

Data 100

Data Storify Strategy Airlines 100